E-commerce marketing and advertising

Statistics report on e-commerce marketing and advertising

E-commerce marketing and advertising

This report provides insights and statistics on e-commerce marketing and advertising. It begins with an overview of digital retail media ad spending, strategies, challenges, and shedding light on selected markets. Additionally, it presents data on the ad expenditures of major global e-commerce players and the number and types of advertising channels online retailers use to promote their content. Lastly, the final chapter delves deeper into the effectiveness of e-mail, SMS, and push marketing campaigns, as well as the influence of social media, influencers, and user-generated content (UGC) on conversions.

Table of contents

Overview

6
  • Premium Statistic Digital retail media ad spend worldwide 2018-2028
  • Premium Statistic Digital retail media CPC worldwide 2021-2023
  • Premium Statistic Digital retail media CTR worldwide 2021-2023
  • Premium Statistic Global ecommerce app install advertising spending 2022, by OS
  • Premium Statistic Content marketing technologies used worldwide 2022
  • Premium Statistic Short-term challenges in marketing technology among e-commerce companies 2022

Selected markets

6
  • Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
  • Premium Statistic Digital retail media ad spend in the UK 2019-2026
  • Premium Statistic Digital retail media ad spend in France 2019-2023, by format
  • Premium Statistic Distribution of e-commerce marketing & advertising in Italy 2023, by category
  • Premium Statistic Retail media ad spending in China 2021-2025
  • Premium Statistic Advertisement revenue for online retail market in India FY 2019-2023

Leading players

5
  • Premium Statistic Alibaba: ad spend FY 2014-2024
  • Premium Statistic Amazon: global ad spend 2014-2023
  • Premium Statistic eBay: global ad spend 2014-2023
  • Basic Statistic Etsy: global ad spend 2016-2023
  • Premium Statistic MercadoLibre: marketing spending 2014-2023

Advertising channels

5
  • Premium Statistic Channels used for marketing content promotion worldwide 2022
  • Premium Statistic Digital ad channels used by online retailers worldwide 2022-2023
  • Premium Statistic Number of digital ad channels used by online retailers worldwide 2022-23, by country
  • Premium Statistic No. of digital ad channels used by online retailers worldwide 2022-2023, by category
  • Premium Statistic Unique visitors to Amazon, Temu, Shein, and AliExpress in the U.S. 2022-2023

E-mail, SMS, and Push marketing

5
  • Premium Statistic E-commerce e-mail marketing benchmarks worldwide 2020-2023
  • Premium Statistic Automated e-commerce e-mail marketing conversion rates 2023, by content type
  • Premium Statistic Automated e-commerce e-mail marketing click-to-conversion rates 2022, by content type
  • Premium Statistic E-commerce SMS marketing benchmarks worldwide 2020-2023
  • Premium Statistic E-commerce web push marketing benchmarks worldwide 2020-2023

Social media and influencer marketing

7
  • Premium Statistic Social media ads CPM worldwide 2022-2023
  • Premium Statistic Social media ads CTR worldwide 2022-2023
  • Premium Statistic Facebook advertising CPM 2023, by industry
  • Premium Statistic Facebook advertising CTR 2023, by industry
  • Premium Statistic Global influencer marketing value 2016-2024
  • Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
  • Premium Statistic Main ways to measure influencer campaigns' success globally 2023

User Generated Content (UGC)

5
  • Premium Statistic UGC impacts on conversion rates worldwide 2022
  • Premium Statistic Conversion lift worldwide 2022, by review sorting type
  • Premium Statistic Conversion lift from user-generated imagery worldwide 2020-2022
  • Premium Statistic Visual UGC conversion lift worldwide 2022, by category
  • Premium Statistic Average star rating impact on e-commerce site visits worldwide 2022

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