Crushed

The rapid rise to success of Crush is proof that gentrification can be well-received in Pacific Beach. The all-day eatery and watering hole is open daily and features brunch food (omelets, flatbreads, sliders and more with a Mexican, Italian and Spanish flair), mimosas and breakfast beer drinks. The owners brightened up the space before opening, adding things like a beach-themed mural and maple communal tables. Wine and other craft beers are available, too. But people go for the food as much as they do for drinking. There is also a kids menu and most dishes are priced under $10.