Vivienne Westwood

Vivienne Westwood is to London fashion what Jackson Pollock is to American art, what Jacques Pépin is to French food, what Kate Middleton is to European aristocracy. She's the iconic and groundbreaking designer who gave London its edge in global fashion, and who influenced every single up-and-comer who's followed her. And rather than reflecting all things intimidating and high-brow about her lines, the Vivienne Westwood shop on Conduit Street is a sort of celebration of her fun, vibrant spirit. You can peruse her jewelry, take home one of her signature pieces (from the Anglomania line, surely), or just do some good old fashioned people watching.