& Other Stories

& Other Stories is one of those boutiques you need to get to before the rest of the world does. On the surface it's a bright, airy, two-level space full of inventive structures and subtle prints. In fact, it's the newest brainchild of the H&M group, a new project to meet the needs of slightly older, slightly more discerning stylish city folk. Their pieces are versatile and stand up to wear and tear – their lingerie, in particular, is remarkable given that other chains tend to treat it as an afterthought. Though there are only a handful of & Other Stories shops in the world (in the UK, Germany, Denmark, France, New York, Belgium) it can't be long before the secret is out. So giddy up!