You Must Create (YMC)

It's a boutique and an ethos, and one that's a refreshing alternative to the disposable seasonal trends of the high street. "The ethos of taking a traditional item & reworking it to create something modern gives a timeless quality to the clothes meaning they will last for seasons ahead," the company explains. We love their women's knitwear (their tees work in every season) and men's accessories. Stylish and functional, a bit androgynous – what you'd deck yourself out in for laid back work functions or autumn brunches. And check online for sales – you can find women's trainers for as little as £70.00.