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Reach last-minute travelers who enjoy a great deal
Hotwire is the go-to brand for millions of travelers looking for a good deal while also valuing quality. It’s a spontaneous audience made up of thrill-seekers, often excited by the unknown.
Monthly Worldwide Unique Visitors*
Monthly Worldwide Page Views*
The Hotwire audience
Hotwire’s travelers enjoy a good last-minute deal. With 89% making their bookings within three days of their trip, it’s an audience that is looking for travel inspiration and is ready to book!
Although Hotwire’s travelers enjoy a good deal, on average they have a high income. Getting the most out of their budget and finding the right deal is what they enjoy most.
Between 25-54 years old
Split evenly between males/females
Earn more than $100K per year
About Hotwire
Hotwire inspires spontaneous travel through hidden Hot Rate deals
Launched in 2000, Hotwire was one of the first online travel agents to source unsold rooms and flights directly from travel providers.
The secret to Hotwire’s success has simply been to hide the provider’s brand name, which allows it to offer travelers huge savings on hotel rooms, rental cars, and flights through specially negotiated Hot Rate deals.
About Hotwire
Find out about recent news and campaigns from Hotwire
Book Beyond Your Wildest Means
Don’t book a cheap hotel…book an expensive hotel for cheap on Hotwire…Hotwire’s first major ad push in four years encourages travel shoppers to book on its site if they want to get more for their money.
Drive brand awareness and conversion
Our advertising solutions on Hotwire adapt to your needs, whether your objective is building brand awareness or driving conversions. These include …
Audience Extension
Stay top of mind with travel shoppers, no matter where they are online
Display Advertising
Raise visibility and engage highly qualified travel shoppers with Display Advertising solutions.
Discover more audiences
Take a look at our other brands to find out how you can reach other traveler types.
*ComScore January 2020
*ComScore January 2020
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