Anisha M.

The common quote "It's now what you say, but how you say it" is very applicable when it comes to content. It's important to craft a story behind your product and service that helps people connect with what is being offered. In the modern world where people are balancing work and personal life, they want something that improves their life and brings some joy. The stories must be explored in a way that benefits them.

Canva, Shutterstock and Adobe Stock offer a diverse range of media, from images (both original and vector), videos, audio and more. The appeal is that since they have something for everything and everyone, their search function is fantastic in giving you exactly what you're looking for.

Canva is an easy to use platform to create the majority of social media video content. It has an extensive library of audio and video content for creators to use and if we have our own to add, its easily uploaded and edited on the editor. For extensive customization, Adobe Premiere Pro and DaVinci Resolve have got it all covered.

Creating your own illustrations is highly recommended to customize your content. Take time to learn basic graphic design skills, including utilizing color and typography. To take it a step further, practice and produce designs using Adobe Photoshop, InDesign and Illustrator, or Affinity Photo, Publisher and Designer. Get an idea of how graphic designers create unique visual content and learn how to do basic designs if on a time crunch.

Connect with content creators and marketing executives who have extensive experience in the skills you're learn and ask for critical feedback. It's important to accept or challenge feedback in a calm and curious manner in order to obtain further feedback for the future. These creators can also serve as a support system and once you have the experience, you can offer feedback of your own as well.

Learning new skills and technologies can increase the quality of your content. It's important to stay updated in various skills that utilize content creation. Take time to question whether certain content can be portrayed in a different medium. For example, if your content is normally written, is there a way to create videos that express the same ideas? This gives an audience a different perspective and challenges your creative process.