PSA: We're looking for a roving reporter to join a once-in-a-lifetime guided tour across Vietnam. In partnership with Intrepid Travel, one lucky winner will land a ten-day tour of Vietnam as our newly-appointed roving reporter, if they’ve got what it takes to capture every moment of the experience and helping us share the wonders that travel has to offer. Enter here: https://lnkd.in/gjr5_KDG
Über uns
Concrete Playground connects with a millennial audience across Australia and New Zealand, reaching 1.2m monthly users across 2.1 million sessions (Jan '18). Each day and night, our collective of editors and contributors find, taste, try, watch and listen to city's best offerings, constantly updating the site with the highest standard of critically selected cultural content for you. We handpick the newest, most inspiring experiences — sorting the signal from the noise — so that you can fill your days and nights with top tier exhibitions, festivals, food, gigs, parties, films and happenings. Recent brand partners include Mercedes-Benz, Google, Telstra, Samsung, Corona, MasterCard, Toyota and Red Bull. Awards: Westpac Business of Tomorrow Winner 2017, Publish Awards Branded Content Studio of the Year Finalist 2017, Webby Awards Best Cultural Website Finalist 2016, AGDA Awards Digital Winner 2016, Best Awards Interactive Finalist 2016, Create Awards Best Website Winner 2015
- Website
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https://concreteplayground.com
External link for Concrete Playground
- Industrie
- Online Media
- Größe des Unternehmens
- 11-50 Mitarbeiter
- Hauptsitz
- Darlinghurst, New South Wales
- Typ
- In Privatbesitz
- Gegründet
- 2009
- Spezialitäten
- Online Publishing, Event Production, and Media & Creative Services
Standorte
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Primäre
82a Oxford St
Darlinghurst, New South Wales 2010, AU
Employees at Concrete Playground
Aktualisierungen
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How have Australians' travel destination preferences changed over the past two years? Our second key data dive from Concrete Playground's latest audience research into Travel has looked at destination preferences; domestic and international, as well as their existing travel behaviours. The headlines? Internationally; Japan is #1; Western Europe still holds massive appeal; but broader APAC is seeing a surge in demand. Domestically, our audience want to get out of the cities and off the beaten path. Interested in learning more? Connect with the CP team to request to see the research in full.
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How has the cost of living impacted travel plans for young Australians? Concrete Playground has recently completed our latest round of travel research, looking at key attitudes and behaviours with our travel-hungry audience. The first major data point from the research explored how the cost of living is impacting travel plans for 2024 and beyond. The headline? 88% of our readers are changing their travel behaviours in some way. Interested in learning more? Connect with the CP team to request to see the research in full.
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Big thanks to Darren Levin from Bolster Group for sharing some pearly wisdoms with Alessandro Zotti for our latest instalment of Concrete Playground Conversations.
📣Today, I had the privilege of hosting our internal Concrete Conversations series. This series is a forum-style talk that invites industry innovators into the Concrete Playground office and gives our team a chance to connect and pick their brains. 🎙️ This chat was with Darren Levin, the Head of Strategy & Growth at Bolster Group. Bolster Group is renowned for its expertise in entertainment and culture marketing, and Darren brings a wealth of experience, having served as the former editor-in-chief of Junkee Media. 🧠 Our conversation explored a tone of exciting insights. My favourites were the conversations around the strategic advantages of platforms like Substack for cultivating direct engagement with owned audiences in a time when content is curated for and dictated by the algorithm and how to address specific brand marketing challenges with unique offerings and innovative solutions. ✨ It was super inspiring to chat with Darren and to have an industry leader reaffirm the importance of innovation in storytelling and meaningful engagement in modern marketing strategies. #MarketingStrategy #Socialmedia #Audienceengagement #Substack #Innovation #Networking
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There’s so much to see and do in California, we’d be here all day explaining it all. That’s why we’ve teamed up with Visit California to shine the light on some highlights in the form of bespoke itineraries to explore the Golden State. Whether it's distilling the state’s finest food and drink into three cuisines or scouting out the real-world settings of your favourite films, this is the ideal way to explore The Ultimate Playground. With thanks to Daniel Gervais and Vanessa Fletcher, and CP road tripping team of Alec Jones, Samantha Zoratto and Cinzia Giacchi. Get your maps out and click below for itinerary inspiration: https://lnkd.in/g2JnCApA
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We're thrilled to be a media partner of this year's Now or Never Festival in partnership with the City of Melbourne. It's exciting to see the ambition and vision of the CoM team coming to life for a bigger and better second year. With thanks to Sally Wright, Anna L., Cara Mayne, Sophie Holberton and of course Elise Peyronnet, and the CP team of Andrew Zuccala, Arianna Brown, Daniel Briggs and Sarah Ward. Read more on the lineup and highlights on Concrete Playground at: https://lnkd.in/ejVJDqvh
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Dreaming of a European escape from winter? Elevate your plans with Concrete Playground's latest travel guides to Europe, in partnership with HSBC and Foundation Australia. We have just released brand new in-depth guides to six trending destinations. Readers can expect detailed guides to Paris, Crete, Budapest, Monaco, Malta and Sardinia, uncovering the best eco-friendly stays, world-class restaurants and local haunts away from the tourist traps. With thanks to Anthony Mack from Foundation Australia, Sophie Burbidge, Megan Dunford, Matthew Arun Chandra and Takako Maruoka from HSBC , and the CP europhile project team of Cinzia Giacchi, Orlaith Costello and Samantha Zoratto. Read more about the partnership thanks to B&T here: https://lnkd.in/gJkY8DbX
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We're looking for someone to join us in a freelance Project Management and Client Service role for an initial three month project, working across a range of editorial, social and video projects for our clients. Apply within >> https://lnkd.in/gv5HzV7V
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Thrilled to finally announce the new Concrete Playground is live! https://lnkd.in/gsXk7xif We want to be the essential tool for those who seek to explore and enjoy their city’s culture and lifestyle to the fullest, and our improvements in UX, search, and directory functionality will help enabling a deeper, more intuitive experience for our audience. Huge thanks to our launch partner Lexus and the agency team from Spark Foundry Melbourne to support the new site launch. https://lnkd.in/gtwTJ6UB
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We're delighted to partner with RISING Melbourne and TRAVLR to offer three unique bookable packages to this year's festival, including ticket and accommodation packages to attend the Day Tripper mini-festival; Dirty Three, or the first Melbourne performance of ONEFOUR. More here: https://lnkd.in/g9d9quk2