Concrete Playground

PSA: We're looking for a roving reporter to join a once-in-a-lifetime guided tour across Vietnam. In partnership with Intrepid Travel, one lucky winner will land a ten-day tour of Vietnam as our newly-appointed roving reporter, if they’ve got what it takes to capture every moment of the experience and helping us share the wonders that travel has to offer. Enter here: https://lnkd.in/gjr5_KDG

How have Australians' travel destination preferences changed over the past two years? Our second key data dive from Concrete Playground's latest audience research into Travel has looked at destination preferences; domestic and international, as well as their existing travel behaviours. The headlines? Internationally; Japan is #1; Western Europe still holds massive appeal; but broader APAC is seeing a surge in demand. Domestically, our audience want to get out of the cities and off the beaten path. Interested in learning more? Connect with the CP team to request to see the research in full.

How has the cost of living impacted travel plans for young Australians? Concrete Playground has recently completed our latest round of travel research, looking at key attitudes and behaviours with our travel-hungry audience. The first major data point from the research explored how the cost of living is impacting travel plans for 2024 and beyond. The headline? 88% of our readers are changing their travel behaviours in some way. Interested in learning more? Connect with the CP team to request to see the research in full.

Big thanks to Darren Levin from Bolster Group for sharing some pearly wisdoms with Alessandro Zotti for our latest instalment of Concrete Playground Conversations.

There’s so much to see and do in California, we’d be here all day explaining it all. That’s why we’ve teamed up with Visit California to shine the light on some highlights in the form of bespoke itineraries to explore the Golden State. Whether it's distilling the state’s finest food and drink into three cuisines or scouting out the real-world settings of your favourite films, this is the ideal way to explore The Ultimate Playground. With thanks to Daniel Gervais and Vanessa Fletcher, and CP road tripping team of Alec Jones, Samantha Zoratto and Cinzia Giacchi. Get your maps out and click below for itinerary inspiration: https://lnkd.in/g2JnCApA

We're thrilled to be a media partner of this year's Now or Never Festival in partnership with the City of Melbourne. It's exciting to see the ambition and vision of the CoM team coming to life for a bigger and better second year. With thanks to Sally Wright, Anna L., Cara Mayne, Sophie Holberton and of course Elise Peyronnet, and the CP team of Andrew Zuccala, Arianna Brown, Daniel Briggs and Sarah Ward. Read more on the lineup and highlights on Concrete Playground at: https://lnkd.in/ejVJDqvh

Dreaming of a European escape from winter? Elevate your plans with Concrete Playground's latest travel guides to Europe, in partnership with HSBC and Foundation Australia. We have just released brand new in-depth guides to six trending destinations. Readers can expect detailed guides to Paris, Crete, Budapest, Monaco, Malta and Sardinia, uncovering the best eco-friendly stays, world-class restaurants and local haunts away from the tourist traps. With thanks to Anthony Mack from Foundation Australia, Sophie Burbidge,  Megan Dunford, Matthew Arun Chandra and Takako Maruoka from HSBC , and the CP europhile project team of Cinzia Giacchi, Orlaith Costello and Samantha Zoratto. Read more about the partnership thanks to B&T here: https://lnkd.in/gJkY8DbX

We're looking for someone to join us in a freelance Project Management and Client Service role for an initial three month project, working across a range of editorial, social and video projects for our clients. Apply within >> https://lnkd.in/gv5HzV7V

Thrilled to finally announce the new Concrete Playground is live! https://lnkd.in/gsXk7xif We want to be the essential tool for those who seek to explore and enjoy their city’s culture and lifestyle to the fullest, and our improvements in UX, search, and directory functionality will help enabling a deeper, more intuitive experience for our audience. Huge thanks to our launch partner Lexus and the agency team from Spark Foundry Melbourne to support the new site launch. https://lnkd.in/gtwTJ6UB

We're delighted to partner with RISING Melbourne and TRAVLR to offer three unique bookable packages to this year's festival, including ticket and accommodation packages to attend the Day Tripper mini-festival; Dirty Three, or the first Melbourne performance of ONEFOUR. More here: https://lnkd.in/g9d9quk2