Lyre's Spirit Co

Lyre's Spirit Co is proud to support the shining stars of the industry with the Caterer Middle East Bartenders Power List 2024! Back for its third year, this list celebrates 50 of the region’s best bartenders. Hundreds of nominations were received, and a select panel of industry experts carefully reviewed the entries, looking for evidence of career progression, venue improvements, and overall contributions to the bar industry over the past 12 months. Stay tuned for the results! Find out more via the link below... https://lnkd.in/d4sNUrVX Karl Fielding Sudera Fernando Kristy Bloomfield (MBA) Conor Hardy Paul Gloster Benedicta Tornieri #LyresSpiritCo #MakeItALyres #CatererMiddleEast #Top50Bartenders #MiddleEast

Interest in alcohol-free alternatives is increasing, with a 49% growth in searches for non-alcoholic options over the past couple of years. It’s exciting to see Lyre's Spirit Co making a strong impact in this latest report by Insights by Kantar. Curious about the Future of Alcohol? Check out their report here: https://lnkd.in/dnRrqfPA #lyresspiritco #makeitalyres #nonalcoholic #research #consumerinsights

We are positively chuffed! Congratulations to Norwegian Cruise Line for being awarded the Best Adult Alcohol-Free Program at the 2023 Vibe Vista Awards! Cheers to enjoying Lyre's Spirit Co on the high seas! #makeitalyres

Hoorah! We’re heading back next week to New Orleans for Tales of the Cocktail Foundation 2024. Ready for a week of long days and nights? Lyre's Spirit Co is here for your breaks - anytime, anywhere. Grab an RTD and discover all the places you can downshift this week. July 22 - July 25 from 10:00am - 5:30 pm 📍 Ritz-Carlton NOLA Join us at the Beyond the Bar Lounge for four days of mindful drinking, beauty, and unique activations! Discover non-alcoholic cocktails, makeup sessions, floral workshops, and more with Bar Lienzo & PufferFish. Book a makeup session via the link below. https://lnkd.in/eYAZQEif Plus we have lots of special events planned... Lyre’s Presents PUFFERFISH July 24 - 25 from 10:00am - 5:30pm 📍 Ritz-Carlton NOLA Enjoy Pufferfish’s exceptional non-alcoholic cocktails, create floral arrangements, and share your thoughts on the Wall of Whispers. Lyre’s Presents BAR LIENZO July 22 - 23 from 10:00am - 5:30pm 📍 Ritz-Carlton NOLA Experience the soft launch of Bar Lienzo by Lauren Paylor O'Brien with unique cocktails, a Beauty Bar, an interactive R&D station, live demos, social reels with Ashley Hearn, and a curated book library. Horatio’s Oasis July 21 from 1 PM - 3 PM July 22-24 from 10 AM - 2:30 PM 📍 Chemin à la Mer at the Four Seasons Hotels and Resorts Escape to Horatio’s Oasis for refreshing summer no-and-low cocktails. Recharge, relax, or catch up on work in a serene setting. Experience the Lyre’s Stirred and Highball Cocktail Lab too! We can't wait to see you next week. Libations! Special thanks to Vicki Bristol, APR, Hadi Ktiri, Volker Dicks, International House Hotel & The Boston Beer Company. #lyresspiritco #makeitalyres #talesofthecocktail #TOTC 

The rise of the mindful drinking movement has given us a wonderful opportunity to connect with more people who are making conscious choices about their drinking habits. This growing movement underscores the importance of offering high-quality non-alcoholic options for those who want to enjoy social gatherings without compromising their health or well-being. This year's #DryJuly campaign has been world-class! A special shout out to the hundreds of venues across Australia and New Zealand participating in “Menu for a Cause,” donating a portion of their Lyre's cocktail sales to support those impacted by cancer. #makeitalyres #nonalcoholic

We are thrilled to continue our partnership with the Dry July Foundation for the third consecutive year. We are with you every sip of the way. FIND A LYRE'S IN THE WILD www.lyres.com.au/dry-july #makeitalyres #DryJuly

Earlier this year, we proudly partnered with Madinat Jumeirah to celebrate their team's incredible mixology skills. With a dedication to delivering best-in-class 0.0% drinking experiences, the talented team at Madinat Jumeirah crafted a stunning array of non-alcoholic cocktails, inspired by the rich flavors of the region and their favorite classic tipples. A huge congratulations to Yukta Manapure and Bikash Rai, for their winning creation, the Mumtas, featuring our very own Lyre’s White Cane Non-Alcoholic Spirit. Thank you to everyone who participated in this special event. Karl Fielding Sudera Fernando #LyresSpiritCo #NonAlcoholic #Mixology #Ramadan #Jumeirah #MiddleEast

Lyre's Spirit Co is proud to be the non-alcoholic partner for Accor globally. At this year's Accor Partner Day at Hippodrome Longchamp, 500 brand owners from France, Italy, Spain, and Portugal enjoyed Lyre's Amalfi Spritz and Lyre's Gin & Tonic. Bravo to Cécile Frapsauce, Lola Martin, Daniel Shell, Anita Osborne, Max Musson, Jacco van Vliet, Cedric Horrach, Kelli McPhie, and the entire BBC Spirits team! #lyresspiritco #makeitalyres #accor #accorpartnerdays #hospitality #bbcspirits

As part of our exciting global partnership with the world’s #1 DJ, David Guetta, Lyre's Spirit Co was thrilled to be present at David Guetta’s Chambord Live concert this past weekend! With 30,000 excited attendees, it was a fantastic opportunity to introduce Lyre’s to a new audience. Concert-goers loved sampling our ready-to-drink non-alcoholic cocktails. The highlight? The two winners of our competition received VIP tickets and had the chance to meet David Guetta in person! In our partnership announcement, Guetta mentioned: “We’re about to change the party scene together! Now everyone can enjoy great-tasting drinks without alcohol, no matter where you are – at a bar, a club, or just chilling at home. It's all about inclusivity and freedom of choice!” The non-alcoholic revolution is well and truly underway! A heartfelt thank you to the organising teams and our incredible French partners, who made this event unforgettable. Jean Francois PUŠ, Caroline Le Pallec, Julien Lavergne, Myriam Baumann Anita Osborne, Kristy Bloomfield (MBA), Jacco van Vliet, Conor Hardy Carl Hartmann Cameron Parker Raisa Lorenzana-Kim Max Musson Raphaël AFLALO My Love Affair Lola Martin, Alexis Tallaa Kalmann, Thomas Pradeau, Cedric Horrach, Cécile Frapsauce, Jérémy Marel, Jules Megret, Axel Vives, Amélie Nadaud, Olga LOSIK, TANASOIU Bogdan Live Nation Entertainment #LyresSpiritCo #MakeItALyres #NonAlcoholic #DavidGuetta #ChambordLive #France #LiveNation

The world-renowned Atlantis Resorts and the global number one non-alcoholic spirit, Lyre's Spirit Co, have partnered on a first-of-its-kind 0.0% Cocktail Competition. Bartenders across Atlantis the Royal and Atlantis, The Palm outlets were treated to a masterclass on non-alcoholic mixology from Lyre’s MEA Brand Ambassador, Sudera Fernando, and then put through their paces. In round one, they took a written test. In round two, the bartenders were challenged to elevate the humble Virgin Mojito, and in the final round, they created unique non-alcoholic and low-ABV cocktail recipes. Lyre's Spirit Co is committed to inclusivity and changing the way the world drinks, while Atlantis Dubai’s vision is to deliver unique and everlasting memories for its guests. Due to the demand for elevated 0.0% beverage options in the region, this partnership will ultimately benefit Atlantis guests with sophisticated non-alcoholic beverage offerings from their accomplished bartenders. Congratulations to the winners: 1st – Milo Dawson from Dinner by Heston Blumenthal 2nd – Camila Arrázola from En Fuego 3rd – Revkevych Vladyslav from estiatorio Milos Special thanks to all the participants, Atlantis Dubai F&B Management, and their Food & Beverage Training Department for the magnificent preparation and first-class execution of the competition. Joeti Kajaba Lanoremeta Barus Callan Boer Taylor Greef Kottur Srikanth Geoffrey St Dare Tanuj bisht Riski Gunawan Libations! #LyresSpiritCo #MakeItALyres #NonAlcoholic #Hospitality #SoberCurious #MindfulDrinking #MiddleEast