Milanote

My #1 Tool For Planning Shoots 👨💻 Milanote has been such an invaluable tool for organizing: 1. My storm of ideas for a project 🌩 2. Client's reference images and expectations 👍 3. Logistics for the shoot 💻 4. Gear lists 📜 5. Mood boards 🎭 I have noticed that when I decide to plan with Milanote, my shoots go much smoother, are more efficient, and I produce better work because I'm organized. What helps you keep your projects organized? #milanote #creativetools #creativedirector #creativeinspiration #commercialphotography

We love to see how Milanote has changed and improved the way people work.

Milanote now has Tables! 🎉 They're perfect for organizing project timelines, managing budgets, and presenting those important details. We've even included formulas, cell types, and formatting. Give them a go and let us know what you think!

Today I thought I'd share a bit about my process when it comes to creating content for brands. Here's an inside scoop on what our pre-production board looks like for a spec commercial campaign for OLIPOP PBC. It starts with identifying who their target audience is. For this shoot, we chose someone just out of college as well as her father. We wanted to convey the message that Olipop isn't just for people in their mid-20's that are health conscious, but for anyone who's looking for healthy alternatives to soda. After we decided on our characters, we spent time crafting a heartfelt story that's relatable to many parents out there who miss their kids after they've left the nest. To connect the two characters, we incorporated "Buddy" their dog! The goal behind the story was to introduce the product to an older generation through his daughter. Once we had our story put together, our next step was to figure out who was going to be our talent. We went through countless virtual auditions to find the right fit for each of our characters to best tell the story we're conveying. Once we had our characters, we spent time creating a color palette and wardrobe/style for each person to not only compliment the beverage, but also to connect the two characters. One way we connected the father and daughter was by intentionally making them wear complimentary flannels. Leading up to the shoot, we had a final pre-production meeting with all cast and crew to get everyone up to speed on what the project was going to look like schedule wise, lighting wise, etc! We also did tech/location scouts for each location + a pre-light day so our first filming days took less time to setup! This is just a snippet of my team's process in creating something that connects people to a product in a heartfelt way! If you're a brand or business and would like to connect, I'd love to hear more about your business and see if we'd be a good fit! Happy Friday! #brandmarketing #beverageindustry #videoproduction #preproduction #minneapolis #fixitinpre

I am so super excited to be working with a truly lovely new Dubai based beauty brand that will be launching next month. We've already been busy getting the product shoot completed, website started and our next step is the lifestyle shoot this Saturday @Matadora Studio . . . but more to come on that! Of course every shoot needs the dreaded shot list! They take time so pull together and if you are familiar with pre production planning, you know how many changes take place 😅 One of my favourite studio tools for this however is Milanote. It makes the process so simple and clear and allows us to collaborate with all of the many people it takes to do a shoot like this 📸 If you would like to try it out the link is here https://lnkd.in/dwrZp--w

Read our company values board https://lnkd.in/gBuk5y-g