Val Morgan Digital

Our latest Vibe Check audience research - The gaming Edition - has landed 🎮 What have we learnt? 👾 Our audience are gaming to relax. 👾 Contrary to the stigma around gaming, 2 in 3 say gaming has a positive impact on their life. 👾 A third of our audience are gaming on a console. 👾 1 in 3 have purchased a new gaming device in the last 12 months – with 40% spending between $500 - $1,000 👾 45% have spent money on in-game purchases To learn more about how we're serving our passionate gaming audiences and our gaming opportunities, hit up our team: Liam O'Meara Julia Willing Jemima Courtney Jack Meldrum Mark Smith Amanda Bardas Brian Florido

Our Melbourne team is growing, and we want you to join our team! We're looking for someone who is an eager Account Exec, ready to step into an Account Manager role to thrive in our Melbourne office. You'll be proactive in market, identifying opportunities for growth and optimising revenue. What's in it for you? 🔥 Opportunity to work on some of the world's best youth brands including BuzzFeed, LADbible Group, Tasty, Fandom and POPSUGAR 🔥 Collaborate with some of the sharpest and most creative minds in the industry 🔥 Flexible working structure for work-life balance 🔥 Learn from the best! Career progression and training opportunities 🔥 50c movie tickets at HOYTS (yes, you read that correctly). Apply here: https://lnkd.in/g7myjGut

Drumroll please... 🥁🥁🥁 Introducing Val Morgan Digital's Partner of the Month for August, Georgie Brady, Creative Connections Director at UM Australia "Georgie is always a pleasure to work with, and her dedication to driving the best outcomes for her client has been recognised by the VMD team. Despite leading the briefing process for several big Fed Gov campaigns, G is always available to bounce ideas off and provide honest feedback. No detail, big or small, ever goes unnoticed. She has been instrumental in driving our VMD anti-vaping content strategy, including a Val Morgan media first, which speaks volumes to her commitment for driving change! Her infectious and energetic personality makes working on any Fed Gov campaign an absolute joy for the team - a true VMD legend! Congrats G" — Mark Smith

We've had another very big week on social and our Director of Socials and Platforms Sohan Judge is back again to share some highlights. One team, one dream, one direction. 🔥🔥 "Our Sportlight series continues to shine on SPORTbible with this week’s breakdown of Todd Carney’s career doing 35k views cross platform and counting. Well done Bryce Webster!   On POPSUGAR, this Sabrina Carpenter quote reached over 200k people. Plus, we launched our pilot episode of our new series “Vices” featuring Bernice and her nails. Nice work Bernice Corral   On The Latch, this Tastemakers tile reached over 21k and delivered some tasty clicks – great stuff Sangeeta Kocharekar!   TastyOz has soft launched on Instagram! Make sure you follow us @tastyoz to keep up to date and see what we have in store for October. Hint: It's big 😉😉 On BuzzFeed, this 'Woman Goes Viral For Her Name' article tile reached 66k people. Awesome work Zara Meier!"

Our latest Vibe Check audience research - The Food Edition - has landed 😋 What have we learnt? 🍝 Our audience are time-crunched and conscious of the rising cost of living. 🍝 They're planning their meals in advance and looking to brands like Tasty for recipe inspiration. 🍝 They're increasingly using food delivery services for groceries, indicating a shift in consumer behavior. 🍝 Almost half are grocery shipping twice a week and they're prepared when they do. 🍝 They're shopping at Woolworths, Coles, Aldi and IGA. To learn more about how we're serving our passionate audiences, and how they approach their grocery shop and food planning, hit up our team: Liam O'Meara Julia Willing Jack Meldrum Mark Smith Jemima Courtney Amanda Bardas Brian Florido

Our Branded Content Editor Jackson Langford has flexed his editorial muscles to launch a new music column on The Latch called The Deep Cut 🎵 This column answers a need and clear desire from audiences for original, Australian music content. Each month, Jackson (who prior to his role at VMD spent a decade as a music editor) will be analysing a different issue facing the Australian music industry, speaking to insiders, artists and more, to help pull back the curtain on the scene. Each column will also spotlight his recommendations of five new Australian songs and five upcoming Australian tours to help our readers discover their new favourite acts, and inspire them to support our local music scene however they can. Tell us what you think or if you have an upcoming tour or artist you think we should support.

Promotion alert! 🔥 Diana Demetri joined the Val Morgan Digital team during the LADbible Group acquisition and has been instrumental in delivering best-in-class outcomes for our clients. Diana was recently promoted to Group Client Solutions Manager and is implementing new initiatives and processes across our global youth publishing brands. "It's been an amazing journey for the VMD business this year with big growth strategies and opportunities that I'm excited to be a part of. We've implemented new initiatives like Greenlight across our global brands to ensure we continue to deliver the best client service and experience. I'm really looking forward to taking on this new role and supporting the team to achieve their goals and help bring our campaigns to life." — Diana Congratulations, Di!! WE ❤️ YOU!

Drumroll please... Our Campaign of the Month is Here! 🥁🥁 Last month, we partnered with Chartered Accountants Australia and New Zealand and Involved Media during Deadpool & Wolverine release weekend to help launch the CAANZ Make Epic Things Happen campaign. The purpose of the campaign was to shift younger generations perceptions about accounting and highlight the epic possibilities a career in accountancy can offer. Why we loved it? ✔️ Creative use of our channels, utilising Fandom as a Val Morgan Cinema extension ✔️ We utilised full site buy outs to run on the same dates to extend the campaign across BuzzFeed, LADbible and POPSUGAR ✔️ The Make Epic Things Happen cross-platform campaign leveraged the synergy of these various channels A big congrats to the team who brought this campaign to life. Agency and Client: Involved Media, Chartered Accountants Australia and New Zealand, Jenn Reid, Bethany Giles Account Executive: Stephanie Shabo & Calvin Ranford-Mills Client Solutions: Ben Foyster Campaign Coordinator: Eura Jun

✨✨Sohan Judge, our Director of Social & Platforms is back again to share some social wins of the week (last week, specifically).✨✨ "On SPORTbible, Sportlight returns to form with a Wests Tigers takedown that accumulated 67k cross platform views! Slaying Bryce Webster!   The Latch’s Deep Dive series is growing, with this explainer by our regular contributor Kriti Gupta on why Burning Man is in its flop era hitting over 100K cross platform views!   On TastyOz we published another cob loaf recipe – this time it’s nachos cob loaf – nice one Tanika Douglas! Stay tuned next week for our Instagram soft launch too 😉.   On POPSUGAR, this Barry Keoghan carousel reached over 1 million people and our coverage of FKA Twigs’ Skullet reaching over 600k people with over 500 comments, but you'll have to go direct to our page to see that one that popped off!   BuzzFeed’s coverage of fast food news continues to be a winner, with this update on Wingstop getting over 242K views. Well done Zara Meier!"

Promotion alert! 🔥 Bernice Corral joined the VMD and VMO team at the start of 2023 as our Vertical Content Producer, updating our VMO screen content to ensure the content is not only updated in real time to reflect breaking news, but also contextually relevant in each environment. Alongside leading our VMO content, she's been creating viral social content and grown POPSUGAR's social followers by 44%. Bernice has just been promoted to Content Producer & Designer to reflect the incredible work she does across our different platforms. We asked Bernice about her hybrid role and how she thinks about reaching Gen Z audiences. “The best way to speak to and reach a Gen Z audience is by meeting them where they’re at as digital natives. Gen Z especially value authenticity, so understanding internet culture and creating a distinct tone of voice through our content is something I take very seriously. Content that talks to the audience like we’re one of them versus above them is the best way to create trust and build a loyal following.   I’m eager to grow my skillset within the ever-changing media landscape and learn from my peers — doing so across a range of brands I’ve been a fan of for years and creating content that I’m proud of is an extra plus!” Congratulations, Bernice Corral!