Young Folks | B Corp agency

Want to launch your holiday campaigns before Mariah Carey’s 'All I want for Christmas is you’ starts playing ad nauseam? ⁠ ⁠ Whether you're an ecommerce brand or a charity, we've rounded up nine ideas to help you slay the season.⁠ ⁠ Read them here: https://lnkd.in/gGWxZUH7

As we happily wave goodbye to winter and head into spring, we’re taking the time to look back on a busy few weeks full of some epic events and campaigns. You may have already seen us posting about the inclusive marketing event we held, or read about the Ladies Talk Money Equal Pay Day campaign we took part in. Here’s the full lowdown on everything that happened in the Young Folks studio in August, including some exciting new clients (and why the team can’t get Beauty and the Beast’s ‘Be Our Guest’ out of their heads):

What’s the secret to an attention-grabbing brand? Bold thinking, authentic ideas, and an intentional approach to brand identity if you ask our content specialist, Sanam Goodman. ⁠ ⁠ In our latest edition of our meet the team series, Sanam shares her dream clients, approach to creative work, and why learning to give up on perfectionism has been the best thing for her career.⁠ ⁠ Read the full piece on our journal: https://lnkd.in/gBxiPMuN

We’re big on proudly independent brands here at Young Folks, which is why bringing this product catalogue to life for Seaford-based distillery That Spirited Lot Distillers just made sense. Okay, our love of a tasty tipple might have also had something to do with it. 😉 Tasting notes, ingredient breakdowns, and detailed backstories highlighted the brand’s core values of sustainability and community impact, perfectly paired with a bold design that went down as good as their award-winning spirits. Here’s the full case study: https://lnkd.in/gf7xTbxJ

Every financial year we donate one percent of our revenue — that’s right, revenue, not profit — to a handful of charities doing their bit to protect and preserve our planet through 1% for the Planet. ⁠ This is just one part of our overall impact framework, alongside measuring and managing our emissions, transparently reporting on our progress, giving five percent of our time to pro bono clients, volunteering, maintaining our B Corp certification, and being a members of ACON's Welcome Here Project, Clean Creatives, and Comms Declare.⁠ ⁠ Phew, almost ran out of breath reading that sentence back. 😮💨⁠ ⁠ Here’s where one percent of our revenue went last financial year: https://lnkd.in/g_awstqc

Today, we proudly wear purple in support of Wear it Purple Day—a day dedicated to showing our unwavering solidarity with LGBTIQA+ youth and standing up for their right to safety, respect, and inclusion. However, this year, our commitment to inclusion feels even more urgent following the recent announcement that gender identity won't be included in the 2026 Census. This decision deepens the exclusion of LGBTIQA+ people, denying their visibility and further marginalising their voices. While the Census may have taken a step back, as marketers and creatives, we must work harder than ever to ensure LGBTIQA+ identities are authentically and meaningfully represented in the stories we tell and the campaigns we create. At our recent LGBTIQA+ inclusive advertising event, Ella grabbed the mini mic and chatted with attendees about what true inclusion looks like in our industry. It's time for action, folks. 💜

With nearly three million Australians identifying as LGBTIQA+, the demand for respect, understanding, and authentic representation of LGBTIQA+ experiences is real and roaring. Yet many brands mistakenly think slapping a rainbow on their socials once a year during Pride Month is sufficient. Spoiler: it’s not. That’s why we teamed up with Queer Town to conduct a survey – and host a panel event at The Commons – that gets to the heart of LGBTIQA+ inclusion and representation in advertising and marketing. The result? A guide packed with actionable insights to help brands, marketers, and agencies create marketing that’s not just inclusive, but genuinely supportive of LGBTIQA+ people and experiences. Here’s the full lowdown, and a link to download your free copy of the guide: https://lnkd.in/gyNCGHJn

As an emerging charity on a mission to reduce discrimination and advance LGBTIQA+ inclusion, Speak needed support defining its story and sharing it with the world. Over a three-phased approach, we created a detailed content strategy aligned to the brand’s narrative, a targeted digital media plan, and a suite of brand expression assets across a range of touch points — including email, social media, and slide deck — to help SPEAK become a trusted go-to for creating a more inclusive and supportive environment for LGBTIQA+ communities. Read the full case study here: https://lnkd.in/dXTiQhzD

This #EqualPayDay we’re asking for more… …more intersectional pay gap data, that is. Despite some solid progress this year, Australia’s national Gender Pay Gap reporting is still failing to fully capture the nuances experienced by women and gender-diverse people with intersecting marginalised identities. Out of sight not only means out of mind, it also means out of pocket. And as long as the true extent of pay disparities remain invisible, so too do the solutions. So, we’ve teamed up with Ladies Talk Money to call for intersectional pay gap reporting in Australia. To join us, co-sign the open letter linked in the comments below. #OutOfSightOutOfPocket #GenderPayGap #IntersectionalityMatters #ItDoesntAddUp

The decision to buy an abandoned olive grove back in the ‘90s was one backed by ‘all heart and very little research’ for Mount Zero Olives Neil and Jane Seymour, according to their son and co-owner Richard. Now, Mount Zero is an iconic brand and family-run business, offering a sweep of products — including extra virgin olive oil, pulses, grains, and pink lake salt — all sourced through sustainable and ethical farming practices. In our latest client story, we chatted to Neil about the three pillars that guide every business choice they make at Mount Zero, their cult status, and their pragmatic approach to sustainability. Read the full scoop (or should we say drizzle) on our journal: https://lnkd.in/gA-SThAh