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👋🏼 I’m a Melbourne-based copywriter and insight-led creative who loves using language to make life more interesting.
Three years after successfully finishing AWARD School (Asia-Pacific’s most acclaimed course in creativity), I was asked back to tutor and won Tutor of the Year.
Alongside this, I’ve completed Copy School, been shortlisted for international awards and pride myself on being a great person to collaborate with.
I’m originally from Ireland, but after four years in Aus, I’m now partial to some avo in the arvo.
Activity
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If you want to know why blending Tchaikovsky with Rage Against the Machine is a good idea, you should check out the latest Art for Ad's Sake…
If you want to know why blending Tchaikovsky with Rage Against the Machine is a good idea, you should check out the latest Art for Ad's Sake…
Liked by Amy Peden
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"Clients are looking for big platform ideas that can flex across the total brand experience - from 1:1 channels to product innovation to PR and…
"Clients are looking for big platform ideas that can flex across the total brand experience - from 1:1 channels to product innovation to PR and…
Liked by Amy Peden
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New campaign out today for the good folks at nib Group. Hats off to the whole team Ben Coulson Graham Alvarez-Jarratt Josh Pelz Emma Heazlett Cate…
New campaign out today for the good folks at nib Group. Hats off to the whole team Ben Coulson Graham Alvarez-Jarratt Josh Pelz Emma Heazlett Cate…
Liked by Amy Peden
Erleben Sie
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Bildung
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As a student of Asia-Pacific’s most acclaimed course in creative advertising, I put my ideas to the test and tackled ten briefs from different brands. I learnt from industry professionals at weekly lectures and collaborated with my tutors to strengthen my work. I developed my skills in copywriting, insightful thinking and idea generation.
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During Copy School, I learnt the fundamentals of the craft from industry leaders with masterclasses ranging from writing dialogue to writing with empathy, strategy and persuasion, as well as how to select and direct talent.
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thegoodcopy.com.au
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Courses
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English Language Teaching - The TEFL Academy
2019-2020
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Spanish Language Intermediate Course - Queen's Open Learning
2018-2019
Honors & Awards
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Degree Plus Award
Queen's University Belfast
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First Aid Award
St John Ambulance
More activity by Amy
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Since moving to New York, Katyana O'Neill and I have joked about how there should be a guide for Aussies wanting to move here. So, we made one.
Since moving to New York, Katyana O'Neill and I have joked about how there should be a guide for Aussies wanting to move here. So, we made one.
Liked by Amy Peden
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Here's how we got our name, ethos and branding. Embodying our belief that ambitious creativity thrives on making room for chaos. A series of one…
Here's how we got our name, ethos and branding. Embodying our belief that ambitious creativity thrives on making room for chaos. A series of one…
Liked by Amy Peden
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What’s a brand without a little press? 🗞️ It’s safe to say, no one has their finger on the pulse quite like a consumer PR and so today we’re…
What’s a brand without a little press? 🗞️ It’s safe to say, no one has their finger on the pulse quite like a consumer PR and so today we’re…
Liked by Amy Peden
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Great to see Paul Arthur speak last week at the 6D AI Melbourne 24 event. Anyone working or managing a team that's spending too long building and…
Great to see Paul Arthur speak last week at the 6D AI Melbourne 24 event. Anyone working or managing a team that's spending too long building and…
Liked by Amy Peden
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Did you know 45% of women are scared to swim during their period? To bust this myth, we devised the ultimate product test for Modibodi Anti-leak…
Did you know 45% of women are scared to swim during their period? To bust this myth, we devised the ultimate product test for Modibodi Anti-leak…
Liked by Amy Peden
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The star continues to rise. Watch and enjoy 🍿🍿🍿 #clems #reframe https://lnkd.in/gThpKpur
The star continues to rise. Watch and enjoy 🍿🍿🍿 #clems #reframe https://lnkd.in/gThpKpur
Liked by Amy Peden
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Pictured: A very happy lady with 3 ideas on the wall! AWARD School was a wild ride with a group of very talented brains, and I’m so stoked to have…
Pictured: A very happy lady with 3 ideas on the wall! AWARD School was a wild ride with a group of very talented brains, and I’m so stoked to have…
Liked by Amy Peden
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Community, belonging, dedication, leadership and friendship… these are the life lessons race walker Jemima Montag says are most important in a…
Community, belonging, dedication, leadership and friendship… these are the life lessons race walker Jemima Montag says are most important in a…
Liked by Amy Peden
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