“Pallavi joined our team when NetApp acquired Instaclustr, and took on the role of working to bring data-driven analysis and insights into our marketing strategy and execution. Pallavi brought a thoughtful and thorough eye to that work combined with an analytical approach, while also demonstrating flexibility to adapt as we worked to simplify, consolidate and evolve our systems and tech stack. Pallavi was great to have on the team to lead our analytics efforts!”
Über uns
A result-oriented, data-driven marketing executive with over 15 years of hands-on operational experience across all facets of digital marketing
My experience has taught me the importance of research and being data-driven. I enjoy analyzing the whole journey of any marketing initiative with data and metrics, starting from conceptualizing, implementation, and results thereafter. It excites me to derive actionable business insights by analyzing and visualizing the data captured across the user journey.
My work experience spans across continents - Asia, Europe, the US, and Australia and in cross-functional teams, exhibiting my global work experience and flexibility to adapt to diverse cultures, work environments, and geographies.
What keeps me ticking is continuous learning and upskilling. I like to carry forward skills acquired, and learnings from experiences in my past roles to the next one to become a more holistic professional and leader.
I am a mentor and a people manager who strongly believes in leading with empathy and humility.
Marketing Expertise:
1. Goal-oriented GTM campaign strategist
2. Omni Channel Demand Generation
3. Ability to translate business objectives into key metrics, being able to differentiate between vanity metrics and the ones that matter
4. Management of large marketing budgets with a focus on ROI
5. Articulate a story by creating and analyzing data, reports, visualizations
Activity
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How much does GTM efficiency influence valuation? Quite a bit! My chart here is crystal clear. 😎 I define GTM Spend Ratio in SaaS as “How much…
How much does GTM efficiency influence valuation? Quite a bit! My chart here is crystal clear. 😎 I define GTM Spend Ratio in SaaS as “How much…
Liked by Pallavi Chowdhry
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I'm thrilled to share that I have recently completed my summer internship at Rolls-Royce, where I had the privilege of working as a Finance and…
I'm thrilled to share that I have recently completed my summer internship at Rolls-Royce, where I had the privilege of working as a Finance and…
Liked by Pallavi Chowdhry
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Over 15 years' experience in Recruitment has taught me that the best candidate is not always the most experienced candidate! Sometimes less…
Over 15 years' experience in Recruitment has taught me that the best candidate is not always the most experienced candidate! Sometimes less…
Liked by Pallavi Chowdhry
Erleben Sie
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Bildung
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Post Graduate Diploma in Business Management with Dual specialisation in Marketing and Finance
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Licenses & Certifications
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Investment Management
Institute of Finance, Banking and Insurance
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Honors & Awards
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InstaValues Award
Instaclustr
InstaValues award for consistently demonstrating commitment to Instaclustr core values.
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Infinity Business School Scholarship
Infinity Business School
1st Rank Holder in PGDGM
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Presidents Silver Medal
Apeejay School Saket
Recommendations received
3 people have recommended Pallavi
Join now to viewMore activity by Pallavi
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B2B tech companies: WE'RE DATA-DRIVEN! But also: - We only have one person owning GTM data quality (+ million other things) - Our execs don't trust…
B2B tech companies: WE'RE DATA-DRIVEN! But also: - We only have one person owning GTM data quality (+ million other things) - Our execs don't trust…
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🌟 Trust: The Ultimate Leadership Superpower 🌟 In today’s fast-paced world, trust isn’t just a nice-to-have—it’s a game-changer. Harvard Business…
🌟 Trust: The Ultimate Leadership Superpower 🌟 In today’s fast-paced world, trust isn’t just a nice-to-have—it’s a game-changer. Harvard Business…
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An amazing first day being onboarded at Centorrino Technologies. Awesome people and merch to boot. Feeling very lucky and blessed to be working for…
An amazing first day being onboarded at Centorrino Technologies. Awesome people and merch to boot. Feeling very lucky and blessed to be working for…
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Contrary to popular belief, having a GTM team offsite will not fix your go-to-market problem. Neither will a pipeline meeting on Wednesdays…
Contrary to popular belief, having a GTM team offsite will not fix your go-to-market problem. Neither will a pipeline meeting on Wednesdays…
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B2B SaaS revenue growth rates have slowed by over 50% in the past 2 years. And CAC Payback periods have skyrocketed by nearly 100% in the same…
B2B SaaS revenue growth rates have slowed by over 50% in the past 2 years. And CAC Payback periods have skyrocketed by nearly 100% in the same…
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