Sheleen Jegasothy (she/her)

Sheleen Jegasothy (she/her)

Melbourne, Victoria, Australia
810 followers 500+ connections

Join to view profile

Über uns

As a seasoned marketing leader and former start-up founder, I excel at the intersection of marketing, culture, and technology. Currently serving as the Head of Marketing for Champion ANZ, I recently completed a three-month secondment to Global Marketing Director at Champion's New York headquarters. In this capacity, I reported directly to the CMO, and played a pivotal role in establishing standard operating procedures for marketing asset production, as well as contributing to global campaign strategies and development, and leading collaborations with global partners such as Boiler Room and High Snobiety, as well as activations in New York, Paris, and London.

With over a decade of experience in brand strategy and integrated marketing, I have successfully navigated various sectors globally, including action and mainstream sports, fashion, tourism, and sustainability. My collaborations with renowned brands such as Nike, adidas, and UN Women underscore my ability to drive impactful marketing initiatives. I have also spearheaded the re-launch of US skateboarding brands Supra, KR3W, and Diamond Supply Co in the UK and Europe, transforming them into multifaceted consumer entities that embrace fashion, music, and art.

As the EMEA Marketing Director for Supra Footwear and KR3W Denim, I led initiatives that contributed to an annual revenue of $90 million. My passion for representation and community has driven me to undertake social impact projects, including an award-winning short film for the UN Women Pandemic Relief Fund. Additionally, I co-founded WRKiiT, a digital platform that empowers fitness and wellness professionals by enhancing accessibility and diversity in the industry through innovative technology.

Articles by Sheleen

Activity

Join now to see all activity

Erleben Sie

  • Champion Graphic

    Champion

    Melbourne, Victoria, Australia

  • -

    New York, United States

  • -

  • -

  • -

  • -

    Region Kopenhagen, Dänemark

  • -

    Barcelona Area, Spain

  • -

    Melbourne, Australia

  • -

    Melbourne, Australia

  • -

    Melbourne, Australia

  • -

    Melbourne, Australia

  • -

    Melbourne, Australia

Bildung

  • Graphic

    - Present

    Business strategy, A/B testing, growth hacking, email marketing, social media marketing, budgeting and planning, UX Design, branding, analytics and search marketing.

  • - Present

    Positive Psychology & Emotional Intelligence

  • - Present

  • - Present

  • - Present

Recommendations received

3 people have recommended Sheleen

Join now to view

More activity by Sheleen

View Sheleen’s full profile

  • See who you know in common
  • Get introduced
  • Contact Sheleen directly
Join to view full profile

Other similar profiles

Gemeinsame Artikel erkunden

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses

See all courses