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Here to make ads
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There was plenty of nail-biting in the last quarter of the phenomenal "Battle of the Bridge" Qualifying Final yesterday afternoon, fought out…
There was plenty of nail-biting in the last quarter of the phenomenal "Battle of the Bridge" Qualifying Final yesterday afternoon, fought out…
Liked by Tom Hogan
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What a delight to work with these and many other creative, ambitious and wonderful people at Ogilvy Melbourne. Confirming we do have heads, they’re…
What a delight to work with these and many other creative, ambitious and wonderful people at Ogilvy Melbourne. Confirming we do have heads, they’re…
Liked by Tom Hogan
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Upskilling Alert: Registrations now open for Copyschool 2024 Sydney 11-15 November. John Bevins AM Andy Flemming Georgie Waters Dee Madigan Jenny Mak…
Upskilling Alert: Registrations now open for Copyschool 2024 Sydney 11-15 November. John Bevins AM Andy Flemming Georgie Waters Dee Madigan Jenny Mak…
Liked by Tom Hogan
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Bildung
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Over the course, we honed in on the written and spoken craft of copywriting. Content covered included ideation and breaking down a brief, business and strategy writing, headlines, long vs short vs no copy, TOV, writing for eyes (TV), the ears (radio), the thumb (social) and the mouse (online/edms).
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Over the 5 half day sessions, we learnt what it takes to be a great copywriter, how to be resilient, how to use persuasion and empathy in writing, some strategy, some dialogue and even some AI.
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TVC and Commercial Creativity both on the wall
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Activities and Societies: Senior Boarding Prefect
More activity by Tom
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Amped to be judging the B&T awards this year. Some bloody great work coming through.
Amped to be judging the B&T awards this year. Some bloody great work coming through.
Liked by Tom Hogan
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A bit over a year ago VML won Campaign Brief’s The Work and all staff got a personalised bottle of Champagne (technically we had a few more letters…
A bit over a year ago VML won Campaign Brief’s The Work and all staff got a personalised bottle of Champagne (technically we had a few more letters…
Liked by Tom Hogan
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BREAKING: Mark Green, CEO of The Monkeys is on the move to New York to become the global CEO of fellow Accenture Song agency Droga5. The Monkeys’…
BREAKING: Mark Green, CEO of The Monkeys is on the move to New York to become the global CEO of fellow Accenture Song agency Droga5. The Monkeys’…
Liked by Tom Hogan
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We're #hiring 🎉 INNOCEAN Australia are looking for a junior to mid-weight creative team with 2-3 years experience to join us at our shiny new digs…
We're #hiring 🎉 INNOCEAN Australia are looking for a junior to mid-weight creative team with 2-3 years experience to join us at our shiny new digs…
Liked by Tom Hogan
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I’m hiring a creative for my team at TikTok! We are looking for an experienced, idea-driven creative who is searching for their next adventure. You…
I’m hiring a creative for my team at TikTok! We are looking for an experienced, idea-driven creative who is searching for their next adventure. You…
Liked by Tom Hogan
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I bet you read that twice. Best ad l've seen this week is from Specsavers It's a brilliant example of how to make the perfect poster. My column…
I bet you read that twice. Best ad l've seen this week is from Specsavers It's a brilliant example of how to make the perfect poster. My column…
Liked by Tom Hogan
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Chris Taylor and me (John Bevins AM) are delighted to announce we have our act superbly together for Copy School 2024. This superb togetherness means…
Chris Taylor and me (John Bevins AM) are delighted to announce we have our act superbly together for Copy School 2024. This superb togetherness means…
Liked by Tom Hogan
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Bingle found their audience were heavy punk listeners. So, we ditched the elevator music and traditional script, and blasted a punk ad straight into…
Bingle found their audience were heavy punk listeners. So, we ditched the elevator music and traditional script, and blasted a punk ad straight into…
Liked by Tom Hogan
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We melted a car! Then turned it into a diamond. Just another day in in the lab... The C-HR was inspired by the angular edges of a diamond. So we…
We melted a car! Then turned it into a diamond. Just another day in in the lab... The C-HR was inspired by the angular edges of a diamond. So we…
Liked by Tom Hogan
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Ridiculous advertising is my favourite advertising. Studio Dive Scoundrel
Ridiculous advertising is my favourite advertising. Studio Dive Scoundrel
Liked by Tom Hogan
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