“An amazing Marketing expert...! One that can work on his own and take on projects and deliver! Blake was successful in starting, managing and delivering on many key assignments and ensured our web site reached a level of excellence never seen before. A quiet character who i could trust without hesitation, working at remote locations. He possesses a depth of knowledge and is always forthcoming with ideas to improve a business - while at the same time provides concise reporting and measurement criteria, to ensure our campaigns are sound and working. He uses this data so well to improve on anything that we do. Congratulations Blake - you are an amazing resource for any organisation fortunate enough to hire you!”
Über uns
Hi there! My name is Blake. I’m a B2B Marketing Director with over 20 years of experience building brands, generating leads, nurturing customers through their lifecycle, and maturing sales and marketing departments.
My passion is marketing. I love that it constantly evolves with society and technology, providing new challenges each year, and that it allows me to exercise both my creative and analytical sides.
Over the course of my career, I’ve stayed at the forefront of change, through the rise of e-commerce, Google, mobile devices, content marketing, social media marketing, the digital era, and, marketing through the pandemic. I’ve seen the evolution and maturation of highly integrated, intelligent sales and marketing technologies, and enjoyed testing the boundaries of what’s possible.
In addition to being a team leader, I also possess the breadth and depth of skills needed to mentor junior marketers and get the most out of senior marketers. And I still love getting my hands dirty with campaigns and other marketing initiatives.
For over a decade, I’ve built and led a great marketing team and positively contributed to Planit's growth, as demonstrated by its ten-fold growth. In 2023, I proudly led Planit's rebrand, instigated from a position of strength as we aimed to better align Planit's brand with our parent company, NRI, and our Vision 2030 strategic goals.
My expertise:
Marketing Strategy and Planning, Product Marketing, Brand Management, Social Media Marketing, Content Marketing, Digital Marketing, Lead Generation and Nurturing, Advertising, Public Relations, Events Marketing, Project Management, Team Leadership, Management and Reporting.
My career by the numbers:
• Led teams of up to 8 people
• Created over 50 websites
• Managed hundreds of events
• Executed many thousands of campaigns
Activity
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A year ago I wanted to join a scale up that was rapidly scaling up their product. A year in and I can honestly say that Ordermentum has been smashing…
A year ago I wanted to join a scale up that was rapidly scaling up their product. A year in and I can honestly say that Ordermentum has been smashing…
Liked by Blake Young
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If you are at #GartnerSym this year, come and check out the Planit Testing stand. We are bringing the fun to Symposium. Not only can you have a great…
If you are at #GartnerSym this year, come and check out the Planit Testing stand. We are bringing the fun to Symposium. Not only can you have a great…
Liked by Blake Young
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Planit Testing is in the house at Gartner! Already bumped into a host of clients but we want to see more! Come on by! Win a prize, get some merch…
Planit Testing is in the house at Gartner! Already bumped into a host of clients but we want to see more! Come on by! Win a prize, get some merch…
Liked by Blake Young
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Licenses & Certifications
Courses
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Agile 101 Workshop
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BCS Modelling Business Processes
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CeBIT eMarketing & SEO Conference
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Certified Agile Business Analysis
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IQPC Customer Experience Management
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IQPC Online Marketing Conference
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Jira Essentials Course
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Magneto Copywriting Training Course
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UTS Communication & Leadership Course
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Working on the @SydneyGateway project is, without a doubt, a career highlight for me. I started on Sydney Gateway in 2019 when these twin arch…
Working on the @SydneyGateway project is, without a doubt, a career highlight for me. I started on Sydney Gateway in 2019 when these twin arch…
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