Maximize advertising revenue while driving customer engagement and personalization across platforms and channels

Monetization for Media & Entertainment

AWS helps customers adapt to dynamic audiences and a quickly changing industry by leveraging a broad selection of data-driven services informed by machine learning and AI. As a result, advertisers are empowered to build deeper, more personalized connections with audiences and lasting consumer relationships that deliver increased revenue and long-term business value. 

Modernize your advertising business, from sales to delivery

Improve cross-platform selling, automate delivery, optimize campaigns, and maximize yield while delivering messages in the right channel at the right time.

Understand your users to personalize their advertising experience

Create unified views of your customers with generative AI-powered insights to capture valuable signals for advertising, and elevate their experience to drive the most value for your business.

Offer privacy-enhanced solutions to your advertising customers

Prepare your business to overcome signal loss and offer privacy-ready solutions to your advertising customers that help them drive towards their ad campaign KPIs.

Purpose-built solutions & services for Monetization

AWS for M&E reduces barriers to innovation by providing a curated suite of purpose-built services and solutions designed to help organizations create, deliver, and monetize content.

AWS services

  • AWS Clean Rooms helps customers and their partners more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.
    Learn more »
  • AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service for video providers to create linear over-the-top (OTT) channels using existing video content. The service then lets you monetize those channels—or other live streams—with personalized advertising.
    Learn more »
  • AWS Entity Resolution helps you match and link related records without the need to build custom solutions. Use flexible, configurable machine learning (ML) and rule-based techniques to optimize record matching based on your business needs.
    Learn more »
  • Amazon Personalize accelerates your digital transformation with ML, making it easier to integrate personalized recommendations into existing websites, applications, email marketing systems, and more.
    Learn more »

Custom-built solutions

AWS for M&E monetization customers

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AWS for M&E monetization customers

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Event Calendar

IBC 2024

September 13-16, 2024
Amsterdam
AWS for Media at IBC 2024 »

Inter BEE 2024

November 13-15, 2024
Makuhari Messe, Chiba, Japan
Learn more »

re:Invent 2024

December 2-6, 2024
Las Vegas, NV
Learn more » 2023 re:Invent Rewind »

AWS Partners for Monetization

Discover solutions from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building M&E solutions on AWS.

AWS consulting partners

AWS Consulting Partners help customers build customized solutions to meet their unique needs.

See all M&E partners »

AWS Marketplace

Media and entertainment solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.

See all AWS Marketplace offers for Media & Entertainment »

AWS for Media Resources

See related technical guides, solution briefs, blogs, and much more.