IAB Europe

Elevating Brand Impact with CTV: A Closer Look at Wolt’s Strategy As the digital landscape evolves, brands constantly seek innovative ways to connect with their audiences. One such success story is Wolt, which has effectively utilised Connected TV (CTV) to enhance brand awareness and engagement. In partnership with Adform, Wolt tapped into Magnite’s extensive CTV inventory to align audience behaviour with specific ad exposures, not only increasing reach but also enriching audience interactions on premium CTV platforms: https://lnkd.in/eCneK9Rj

Today, we welcome the European Commission’s second report on GDPR. We support the emphasis on a "risk-based and technology-neutral approach" to data protection, ensuring robust protection for data subjects and the free flow of personal data within the EU. Key points we support include: 🔹 Consistent GDPR Application: Reduce divergent interpretations and legal uncertainties across Member States 🔹 Resource allocation for DPAs: Increase digital expertise of DPAs 🔹 Development of EDPB Guidelines: Practical and balanced guidelines As always, we are committed to ongoing dialogue on GDPR enforcement for the benefit of both businesses and consumers. Read our full statement here: https://lnkd.in/ezdmvPdp

In our latest episode of Programmatic Perspectives, our Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, is joined by Sam Matharu, EMEA Director of Analytics and marketing Science at GroupM Nexus, as they explore AI, Marketing Science, and the Future of Programmatic. Tune in here: https://spoti.fi/3WEOkWZ

📆 The cookie curveball: what’s next?  Chrome's 2025 cookie deadline is no longer in effect. This significant shift opens up new challenges and opportunities for advertising strategies. How will this impact the industry? What new approaches do you think we should consider? IAB UK is organising an an exclusive discussion for their members where industry leaders from Index Exchange, Immediate Media, MiQ, Choreograph, and IAB Tech Lab will share their insights. Cadi Jones, Cath Waller, Debbi Rosenthal, Matt McIntyre, and Shailley Singh will discuss their reactions, strategies, and advice for navigating from a no-cookie to a low-cookie ecosystem: https://lnkd.in/eVQmeG5Y

🏆 Final Call for Entries: The Drum Awards Festival 🏆 As we approach the deadline on July 31st, this is your last chance to have your ad work recognised globally. Whether you're an established player or a burgeoning talent, The Drum Awards Festival is your platform to shine in front of some of the industry's most influential names, including decision-makers at Ogilvy, General Mills, NFL, and Mastercard. 🌍 With a jury comprising over 700 experts, entering these awards could elevate your profile, feature your work on The Drum, and provide unparalleled international recognition. 🔗 Interested in more time to perfect your entry? Extensions are possible. Please contact [email protected] for assistance: https://lnkd.in/eYma2JAR

📺 Despite changes in viewership habits, live TV events still captivate audiences for their current, engaging, and communal nature. From sports to award shows, these events draw record numbers! 🎉 Major events offer advertisers a golden opportunity to reach large, engaged audiences. As these events move to streaming, the opportunities—and challenges—grow. This new report by FreeWheel breaks down the what, where, and why of advertising in live events on streaming. It's only live once, so let's get it right: https://lnkd.in/eSzppEBZ

Last week, we hosted our first-ever Great Debate event on AI in Digital Advertising, which saw over 200 attendees join us to understand the latest AI developments shaping our industry. Featuring expert speakers from Microsoft Advertising, GroupM Nexus, Google, IAS, Nxt Statista, and Verve across a series of keynotes and a panel discussion, we delved into how AI is transforming the industry and how it is being adopted and used. The post below provides an overview and the main highlights from each section, plus the video recordings for you to view at your convenience: https://lnkd.in/da2CxCfw

MyOrigines, the leading site for online beauty products and perfumes, is strengthening its Retail Media partnership with Unlimitail starting yesterday to expand its offering to new formats and provide more opportunities for advertisers. 

IAB Europe acknowledges Google’s announcement yesterday that instead of deprecating support for third-party cookies on Chrome, it will “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing.”    The announcement was made alongside the release of results from buy—and sell-side testing of Privacy Sandbox APIs, which confirmed that revenue losses arising from the deprecation of third-party cookies could be attenuated by using the APIs, though varying degrees depending on the scenario. Read the full statement: https://lnkd.in/et9U3Hdw

🌟Pan-European Attitudes to Retail Media Report for 2024 is out!🌟 This comprehensive report offers a detailed overview of the current status and future trends driving Retail Media in Europe, as identified by industry buyers and sellers. Key findings from the report include: 📈 Partnerships & Investment: Half of the buyers partner with Retail Media Networks, reallocating funds from other marketing channels, particularly linear TV and performance marketing. 💻 Focus on On-Site Opportunities: Investments are primarily focused on on-site opportunities, with potential growth in off-site and in-store advertising anticipated. 🔍 Data-Driven Decisions: Access to retailer first-party data and reaching consumers at the point of sale are major investment drivers. ⚙️ Challenges & Collaboration: Fragmentation and lack of standardisation are significant barriers, highlighting the need for industry collaboration. 📊 Marie-Clare Puffett, our Industry Development & Insights Director, emphasised leveraging data insights and addressing barriers to foster growth and professionalisation in Retail Media. 🔗 Jason Wescott, our Chair of the Retail Media Committee, expressed confidence that the findings will provide strategic insights for the committee and its members. For more detailed insights, read the full report 👉 bit.ly/46dRpAx