RHEI

We had an incredible time during our recent fireside chat, featuring guest Shahrzad Rafati and Global Relay CFO Catherine Chew, CPA, CA . The event provided valuable insights into the importance of fostering diversity and #inclusion in the workplace. Thank you to all who joined us for this important conversation! #IWD2024

In 2024, focus as much on what stays the same as you do on what’s new. The core of great creativity remains unchanged: stand out, cut through, imprint, and deliver results. 🌐 In the era of everything-as-an-ad-network, marketers face new challenges. Platforms like YouTube, Amazon, Uber, and TikTok are booming, but each requires a tailored approach. The rise of algorithms and unique platform rules demand a shift in content creation processes. 🔄 Between 2020 and 2022, over $700 million was spent on suboptimal digital ads. By aligning with best practices, like branding upfront and adapting to sound-off consumption, you not only save budget but also boost performance

The recent launch of YouTube's Dream Track, powered by Lyria, sparked tensions with the music industry due to training on major-label recordings. Despite the friction, YouTube remains committed to responsible AI development, collaborating with the music industry for long-term opportunities. The unfolding cases may shape the future of AI models, further blurring or clarifying the lines between copyright infringement and fair use as Generative AI continues to play a bigger role in the creator economy.

We're #hiring a new Social and Content Specialist in Vancouver, British Columbia. Apply today or share this post with your network.

Influencer marketing remains an unstoppable force, proving its value to global brands with engaging and cost-effective strategies. With 82% of marketers dedicating budgets to this multi-billion dollar industry, trends are evolving. Stay ahead with these insights: 1️⃣ #ElectionOnslaught - 2024 brings a unique influencer election, offering nuanced messages and issue-based content. Get ready for influencers urging followers to make their voices heard. 2️⃣ Creator Houses Evolution - In 2024, creator houses will be more accessible starter homes, fostering up-and-coming talents. Brands are shifting to include relatable micro-influencers as part of their overall strategy. 3️⃣ Influencers as Innovators - The trend of influencers influencing product development  continues, with influencers of all sizes becoming valuable insight gatherers for brands. 4️⃣ Authenticity Alongside AI - While AI is a powerful guide for marketing decisions and audience growth, influencers are relying on their own creative instincts to build authenticity for a genuine connection with their audience. 

We're #hiring a new Sports Account Director in New York. Apply today or share this post with your network.

Exciting News! 🎉 Now, you can add polls to your Instagram captions and ask your audience questions directly! 🤳 Engaging with your content just got even more interactive. Here's why it's a game-changer 1. Encourages Engagement: Polls make your audience feel involved. It's a two-way street – they get to share their opinions, and you get valuable insights! 2. Extended Post Interaction: With polls, your audience stays on your post longer, considering options and participating in the conversation. More time = more connection. 3. Boosts Visibility: The Instagram algorithm loves interaction! Polls can contribute to higher engagement rates, potentially boosting your post's visibility to a wider audience. Ready to spark lively conversations and connect with your followers on a whole new level? 🌟 Drop a poll in your next post and let the engagement begin!

We're #hiring a new Head of Business Development in New York, New York. Apply today or share this post with your network.

We're #hiring a new Audience Development Specialist - Music (Part-time) in Vancouver, British Columbia. Apply today or share this post with your network.

In 2024, capturing the attention of Gen Z requires a revolutionary shift in advertising strategies. Gen-Z is bored with the mundane of ads. Brands, the secret lies in innovation—ditch the turn-off signals, embrace tangibility in your messaging, and let go of monologues in favor of visual creativity. Customer experiences are the linchpin of credibility; build communities, foster genuine interactions, and watch trust soar. Gen Z craves authenticity–see it, share it, believe it. Align your brand values with purpose, be a presence in culture, and become a leader in Gen Z's eyes. We recognize the evolving landscape, and we're positioned to guide brands toward success on the platform where Gen Z is consuming content–YouTube. 🌐💡 Partner with us for advertising excellence, as we specialize in crafting natural and organic branded entertainment that resonates with Gen-Z.