Motion (Creative Analytics)

Swiped this genius Nike ad. The lung visual is so smooth 💨✨ "They keep you alive." Most Nike ads feature a larger story. Not just sneakers and features. That's why I swipe so many. 📌 Because it hits the rule of 1: - 1 emotion - 1 audience - 1 memorable point One of my fav ways to do this? Find a visual that mirrors your product. (Exactly like Nike have with the lungs ad here) And use that with a strong headline to bring it to life. -- 👋 P.S. Nike or HOKA? Who's in your closet rn. Get your FREE ticket to Motion's Creative Strategy Summit. Virtual event Sept 19 & 20. https://bit.ly/3ywOYN9

Friendly reminder: 🧠 Why psychology + design matter 1️⃣ Hierarchy is everything → Big, bold text grabs attention first → Color contrast guides the eye 2️⃣ We're predictable readers → Top to bottom, left to right → Our eyes follow an F pattern 3️⃣ Curiosity drives engagement → Teaser text makes us want more → We'll revisit if intrigued 4️⃣ Format affects readability → Dense paragraphs get skipped → Short, spaced text is easier to digest 5️⃣ Visual cues are powerful → Arrows, colors, and spacing matter → They guide us without words I know a lot of this feels "basic." But often times revisiting your basics... Can be how you take your ROAS to the next level 📈 Make sure you A/B test with a psychology + design POV. 👋 P.S. Did it work on you? Yay? Nay? Kind of? Get your FREE ticket to Motion's Creative Strategy Summit. Virtual event Sept 19 & 20.   https://bit.ly/3ywOYN9 -- h/t Jackson Yew for the 🎯 visual

LOVED this IKEA campaign. The wordplay is 👌 → "Chill likea VIP" → "Sleep likea baby" → "Study likea boss" → "Float likea butterfly" IKEA becomes "like a" which is great for a few reasons 👇 1) Adds contrast to your brand in the copy The yellow made it stand out 2) Saves you adding a "branded" element Feels more confident like this 3) Helps to verify your name May not hit exactly like "Google it" BUT... Number 3 has shareable potential. Imagine this popped off? It could become a trending hashtag. -- 👋 P.S. Thoughts on this ad? Funny? Too clever? Do you LIKEA it? 😂 Get your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9

Swiped this great BIC concept ad: "Write big stories" Advertising is about short cuts. The best shortcuts? The Zeitgeist. Name more recogniable fonts than: 1) Harry Potter 2) Game of Thrones 🔐 Not 100% sure on the legal <> creative lines here. But the concept is sound at stopping my scroll. (I stopped to put these in my swipe file) P.S. This is not legal advice :P BUT... 👀 Think about how you can use this in DTC. What credibility can you borrow? And tie to your value prop. 👋 P.S. Did you use those 3 color pens as a kid? I miss clicking them TBH... Am I the only one? Get your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9 Credit: Luan Almeida at the Miami Ad School

✍️ 5 "swipe worthy" writing tips from P.D. James (Earning her £22,403,597 in book sales) PD. is the Queen of crime fiction. But her writing rules? They're universal: 2️⃣ Increase your word power. Words are the raw material of our craft. The greater your vocabulary the more effective your writing. We who write in English are fortunate to have the richest and most versatile language in the world. Respect it. 2️⃣ Read widely and with discrimination. Bad writing is contagious. Your output is only as good as your input. 3️⃣ Don't just plan to write-write. It is only by writing, not dreaming about it, that we develop our own style. For us: Stop endlessly strategizing. Create, test, learn, repeat. Real insights come from doing, not just planning 4️⃣ Write what you need to write, not what is currently popular or what you think will sell. Stop chasing trends with your writing. Write what you need to say. 5️⃣ Open your mind to new experiences, particularly to the study of other people. Nothing that happens to a writer-however happy, however tragic—is ever wasted. Our version: Every campaign, success or failure, is a learning opportunity. Stay curious, stay open. Get your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9

3 ad formats you should test ASAP. Check em' out 👇 Ad Format 1: Visiting and showcasing hilariously lovable fans  (John Deere) Ad Format 2: Unnecessary Invention + Nostalgic Character  (Ore-Ida Foods, Inc.) Ad Format 3: Satirizing an entire industry  (Taco Bell) P.S. Follow us for more winning ads (And more of Travis Tyler, our mad ad scientist 🧑🔬✨) Get your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9

👋 Have you tried "trend fusing?" Duetschebank knows whats up: Trendjacking is so 2021. The new hotness? Trend fusing. In this case they merged: 1. The viral Charli XCII "Brat" colors 2. The (still trending) "Looking for a man in finance" 👇 "We're looking for a brat in finance." Why it works: 1. Instant recognition (two familiar memes) 2. Surprise factor (unexpected combination) 3. Relevance (ties directly to their recruitment needs) 👀 P.S. Thoughts on this? Like it? Hate it? Let us know! Get your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9

Apple cinnamon shots fired from Quaker. But I'm so here for it 🥣 LOVED their speed to react. And that headline is well played. 📌 Quick context for you: British athletes requested more nutritious meals in the Olympic Village. Why I liked this headline 1. Timeliness: Reacting to real-time events 2. Relevance: Addressing athletes' actual needs 3. Clever copywriting: Playing on Paris's pastry fame 4. Strategic placement: Near Olympic Village and fan zones 👋 P.S. Are you a croissant or oatmeal person? Getting hungry writing this... BRB, need carbs Get your FREE ticket to Motion's Creative Strategy Summit 👉 https://bit.ly/3ywOYN9

This is Motion (Creative Analytics)'s biggest event yet! Two days of virtual sessions teaching DTC brands and agencies the latest industry trends and how to apply creative strategy to make winning ads. Join us at the 3rd annual Creative Strategy Summit on September 19th & 20th. You’re going to learn... - How make better ads with creative strategy - Trending ad formats & execution techniques - Ad production tactics for high & lo-fi videos - Advanced customer & behavioral research - How to build high-performing creative teams The lineup is STACKED too. Senior creative leaders from your favorite eCommerce brands and some of the world's most talented creative strategists. You can RSVP now to save your spot and access recordings of all sessions. Get your free ticket: 👉https://bit.ly/3ywOYN9

Marketing is 50% art, 50% science. And 100% listening to non-marketers tell you how to do your job. That's why we're launching /DRUM ROLL 🥁 Real DTC advice you'll actually want to hear. From literally the best minds in the DTC. Our next BIG event in September for you: --> ✨ The Creative Strategy Summit ✨<-- More details to come soon. You can pre-reg now!