Rethink

Rethink’s Head of Strategy, Toronto, Julian Morgan, shares his thoughts with WARC on our Creative Effectiveness Grand Prix win at Cannes this year. In his op ed piece which you can check out below, Julian focuses on the lesser-discussed parts of brand strategy and sustaining success: clear goals, simple strategies, consistency, and messing with the familiar. As Julian puts it “Sometimes all you need is to take what’s known and Rethink it.”

A congratulations and thank you post. Daniel Lobatón is leaving Rethink for another opportunity. While here, he’s done incredible things. He has helped grow our New York office, led great work and a while back he hired the amazingly talented Tara Lawall. We are excited to see them both continue to do their thing. Daniel outside of Rethink and Tara in her new role. Thank you Daniel and Congrats Tara.

400 people teeing off on one hole? Yeah, we’re a little crazy. We’re stoked to be working with Golf Town & Random Golf Club to make golf more inclusive, accessible and like Erik says, "#$%&ing sick." #400some #GolfTown #RGC

Can C.R.A.F.T.S (the lens Rethink uses on ideas) be utilized outside of the advertising industry? On the most recent episode of Chatter That Matters with Tony Chapman, Rethink’s Global CCO Aaron Starkman was asked a general question on national leadership and put C.R.A.F.T.S to the test on the fly. To hear more on what has helped define both Rethink and Aaron, listen to the full episode here: https://lnkd.in/eFSkFuwB

When the two heroes of summer’s biggest theatrical release are the exact colours of ketchup and mustard, it has to be Heinz. Once you see the latest spot for Marvel Studios’ Deadpool & Wolverine, you can’t unsee it. See Marvel Studios’ #DeadpoolAndWolverine, in theaters July 26.

What is Independent’s Week? If you’re just tuning in, it means that all Rethink offices are fully OOO for the first week of July.  We will see you all in a week, when we are fully recharged after Independent’s Week. C’est la Semaine de l’indépendance chez Rethink. Et ça, ça veut dire que nos quatre bureaux sont complètement fermés la première semaine de juillet. On se voit à notre retour, plus reposé.e.s que jamais.

Our promise to our people is that they’ll do the best work of their careers at Rethink. And setting the conditions for award caliber work fits with that promise. That’s why in September we wrote down a big hairy audacious goal: “2024 Cannes Independent Network of the Year ” But the ‘how’ was just as important as the ‘why’. So we created a detailed plan that every Rethinker had a part to play in, no matter what the department. And today, we did it. Rethink is: 🤯The 2024 Cannes Independent Network of the Year 🤯The 2024 Independent Agency of the Year - Toronto 🤯 Creative Strategy Agency of the Year 🤯 Engagement Agency of the Year 🤯 # 2 Agency of the Year (overall) And a nice bonus was being awarded 26 Lions, including the Creative Effectiveness Grand Prix for Heinz Sustained Business Success. We are incredibly proud of this one. To our Rethinkers and incredible agency partners: Take a bow. We did it.💙 🇨🇦🇺🇸

What a night! Rethink was awarded Campaign UK's Global Independent Agency Of The Year. We’re incredibly proud of every Rethink office and honoured to have won in a category with 6 other amazing nominees. 

We all know those moments when you really need your internet to work… like summer camp registration or for a virtual pitch. So when the stakes are high, you want the best: PureFibre Internet, not unreliable cable internet. Here’s to great summers and smooth pitches with TELUS. https://lnkd.in/eY_dmm9n

Cannes goers: Our Global CCO Aaron Starkman is speaking with Judy John and Mandie van der Merwe at Creatives on the Terrace on June 17 @ 15:30. Come through if you’re in the neighbourhood.  https://lnkd.in/dmSRJahv