Gabriela Novellino, MBA

Gabriela Novellino, MBA

Greater Vancouver Metropolitan Area
1K followers 500+ connections

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About

20 years of experience in companies from various market segments.
More than 15 years working with planning, management and business intelligence activities, since 2007 managing teams.
Preparation of the corporate budget; monitoring of budget execution; business plan; forecast; management accountability.
Market intelligence; strategic planning and monitoring; corporate indicators development and monitoring (KPIs); strategic projects portfolio management; Balanced Scorecard (BSC); reports and presentations with analysis and recommendations to support the decision-making process.
Definition and management of sales targets; definition of the sales force’s variable compensation and results measurement; sales management; analysis of visits (face time) and clientes profile; management of contracts deadline; financial analysis by business/product.
Systems implementation: requirements definition, supplier selection and system approval. Experience with the planning systems Sadig, Hyperion, SAP, Adaptive Planning.
Other systems and tools: Oracle NetSuite, Salesforce, Jira, Zendesk, Google Suite.

Activity

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Education

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Licenses & Certifications

Courses

  • Balanced Scorecard

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  • Project Management (PMI Methodology)

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  • Zero-based Budgeting

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Projects

  • Development of the process of strategic management.

    Definition of the strategic map, kpis and strategic projects, process governance, reports and presentations.

  • Implementation of the financial planning system Adaptive Planning

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    System requirements, selection of vendors, tests and launch approval.

  • Implementation of the financial planning system SAP BPS.

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    System requirements definition, tests and launch approval.

Honors & Awards

  • Team MVP of the Guiding Principle 'One Team"

    Hootsuite's Chief Revenue Officer (CRO)

    This quarter, we are recognizing our Global Sales Operations team! This recognition is not only for Q2, but for the entire first half of the year as they all worked tirelessly to execute on the operational lift of our new org strategy, while also continuing to support GSO and GCO in day-to-day operations to ensure our customers are being taken care of.

    This team, which recently had 3 new members join in June, does so much for our organization. Ashley, Jeff, Adeep, Gaby, Amanda, Kim…

    This quarter, we are recognizing our Global Sales Operations team! This recognition is not only for Q2, but for the entire first half of the year as they all worked tirelessly to execute on the operational lift of our new org strategy, while also continuing to support GSO and GCO in day-to-day operations to ensure our customers are being taken care of.

    This team, which recently had 3 new members join in June, does so much for our organization. Ashley, Jeff, Adeep, Gaby, Amanda, Kim, Natalia, Annette, Ivy, Anna, Magda and Shalimar are the peeps behind the scenes helping you with quotas, forecasting, reports & dashboards, analysis & insights, metrics & KPIs, strategic planning, special projects, Salesforce optimization, pricing & deal desk, process & workflow design, territory changes & management, ROE disputes, contract operations, partnerships with legal, technology, sales comp design, SPIFs, Top Parliament Club, and on ….and on.

    Each team member has had to wear many different hats over these last two quarters to help support the reorg and the many accompanying initiatives. They have truly become a team that is an “Owl of All Trades". Thank you Sales Ops Team for everything you do for us! We would be lost without you!

  • MVP of the Guiding Principle 'One Team'

    Hootsuite's Chief Revenue Officer (CRO)

    Gabriela Novellino is always 5 steps ahead of us and goes the extra mile to make sure we have all the insight needed to run our business smoothly and gives valuable input on processes/strategy/operations- she constantly adds value to our discussions. Gaby is a HUGE asset to our team! I actively seek out her input and she never hesitates to jump in and help. She could be nominated for ALL of our Guiding Principles!

Languages

  • English

    Full professional proficiency

  • Portuguese

    Native or bilingual proficiency

  • French

    Limited working proficiency

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