Jeannette Marshall

Jeannette Marshall

Calgary, Alberta, Canada
4K followers 500+ connections

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    Blogging, Brand Marketing, Content Marketing, Content Strategy, Digital Marketing, Growth Marketing, Product Marketing, and Public Relations

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Chief Engagement Officer?
Someone online, scattered throughout the social media world
optioneerJM is the social media personality created Mar 2010
Mar 2020 ARTIST+content creator

AVAILABLE to help organizations w social media
1) awareness
2) event promotion
3) expand audience
4) drive clicks to website
5) create viral videos
6) attract clicks within various platforms
7) generate leads
8) assess/manage needs
9) review/track results
10) coach staff: executives versus employees
11) analyze website data
12) decipher best bang 4 buck
13) save on ad agency costs
14) leverage my online presence and following to share your corporate posts
15) make recommendations based on the organizations culture and conduct (how you do things)
16) Grow following
17) Generate reshares, comments

I came online 10 years ago to try to understand how social media could help someone in sales. I was hesitant at first, with mental obstacles like most folks had. I have almost 600,000 clicks on my blog and grew a Twitter following to 21,000+ with up to 2mil impressions per month. Consistent audience of Millennial on @Pinterest in excess of 100,000 views monthly on that platform alone (art, photography, fashion, decorating, gardening)

I've come to understand how to do online attraction networking - with influencers online. It has resulted in learning alot, experimenting more, evaluating small details.

Mar 2010 - Present
From my laptop

I create change: intended to make the world a better place. I can do that at my fingertips and have helped launch social media platforms for top award-winning author and small business and start ups: leading edge telecommunications; expanding digital signage and working cohesively with one of the largest oil companies in the world analyst where we reviewed how to roll their entire inventory of "stuff" offsite" and on. Part of the plan was we would (the branch I ran) manage the online front end while at the same time doing the signage on demand, with the least harmful materials, and stored at my facility. I can see the big picture while being fed the numbers, to get the realistic action plan. I know how to assemble the right people in the right jobs doing the right things.
STATS:
3900 connections on Linked In.
23,000+ followers Social Media = up to 2 mil imp mo Twitter
Pinterest (18-34 Millennials Female) 100k imp mo
QUORA: Quora high votes+engagement w members on business development & advice.
Very engaged site growing audience on Instagram

#CalgaryBlogger, aging YUPPY, MILLENNIAL mom x4 kids

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  • optioneerJM Graphic

    optioneerJM

    Calgary, Alberta, Canada

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    Calgary, Canada Area

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    Calgary

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    Calgary, Canada Area

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    Calgary, Canada Area

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    Headquarters: Montreal Worked from: Calgary

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    Calgary

Bildung

  • Graphic

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    Activities and Societies: SAIT Students' Association; Floor Senior, Yearbook and Figure Skating Club

    Business

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    Activities and Societies: Webinars

    Exam preparation

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    Activities and Societies: Grow @ HP

    Acquired PDUs and time; webinars; exam preparation.

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    Activities and Societies: PAST-PRESIDENT (2000/01) AREA GOVERNOR (2001/02) AWARDS: Rookie of the Year, 2X Membership Builder of the Year, Past President (Distinguished Select Club) Area Governor (Distinguished Select Area Governor Award)

    2 speeches shy of ATM.

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    Activities and Societies: Benchmark Demo Presentation recognition by guest critic; Several online training courses through Xerox, including Lean Six Sigma, Yellow Belt (Start)

    SOAR Selling

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    Activities and Societies: Benchmarked to create profile for recruiting top performers.

    Selected member of Senior Account Managers group to test, participate and access new Sales Training program to be launched world-wide based on "Getting Into Your Customers Head" by Kevin Davis.

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    Activities and Societies: Exceeded 75% exam

    Google Analytics

Licenses & Certifications

Volunteer Experience

  • Junior Achievement of Southern Alberta Graphic

    Volunteer

    Junior Achievement of Southern Alberta

    - Present 13 years 5 months

    Children

    Volunteer for multiple opportunities to deliver "Dollars with Sense" and "Economics for Success" to Junior HIgh kids (Grades 7 to 9, Ages 12-15) in Calgary, Alberta; most recently participated in the 20th Anniversary of Junior Achievement delivering the program at Mount Royal University which exposed the kids to a post secondary setting (2011-2015)

  • Oxford Development Company Graphic

    OXFORD Stomp Entrance Volunteer

    Oxford Development Company

    - Present 11 years 2 months

    Arts and Culture

    A corporate celebration for Calgary Stampede 2013 by Oxford Properties: with musical guests Counting Crows, Third Eye Blind, The Wallflowers; Tickets are SOLD OUT oxfordstomp.com Password: stomp2013

  • Campaign Committee

    Campaign to Elect Stephanie Kusie as Councillor for Ward 12 in SE Calgary

    - 2 months

    Politics

    A volunteer on the campaign team to elect Stephanie Kusie for Ward 12 Councillor in S.E. Calgary's Civic Elections. I leveraged my print background and connections for campaign signs and literature, launched the website, and provided advice on Social Media. I've known Stephanie for over 15 years, initially as her Sales Manager at IKON, then evolving into friendship as I watched Stephanie transform and excel under the Canadian Government's foreign & public affairs - undergoing exceptional…

    A volunteer on the campaign team to elect Stephanie Kusie for Ward 12 Councillor in S.E. Calgary's Civic Elections. I leveraged my print background and connections for campaign signs and literature, launched the website, and provided advice on Social Media. I've known Stephanie for over 15 years, initially as her Sales Manager at IKON, then evolving into friendship as I watched Stephanie transform and excel under the Canadian Government's foreign & public affairs - undergoing exceptional training and assignments from Ottawa, to Argentina, to managing the Canadian Consulate in Dallas, Texas. As a native Calgarian, she returned to Calgary to apply her knowledge, world class experience, the ability to build bridges, merge cultures, drive cost accountability, lead transparency at City Hall to ensure a strong voice and drive civic spending fairness for our fast-growing city as demands placed on infrastructure and transportation increase. She speaks three languages.

  • Volunteer~Registration|Tickets|Entrance

    Calgary Chickwagon Foundation

    - Present 10 years 2 months

    Economic Empowerment

    Volunteered at the Entrance for the "Sparkles N Spurs" Event located at Osteria in Kensington http://www.osteria.ca/ hostess'd by The Calgary Chickwagon Foundation (a charity to provide women with the opportunity for professional and personal growth through community involvement including the sponsorship of chuck wagon racing and other events); leveraged my personal social media platforms to promote the event, tweet and share photos.

  • Junior Achievement of Southern Alberta Graphic

    DIVERSITY in ACTION Presentor

    Junior Achievement of Southern Alberta

    - Present 9 years 9 months

    Bildung

    Extension of volunteer teaching junior high kids about Diversity under TELUS for Junior Achievement of Junior Achievement of Southern Alberta this December (previously taught Dollars with Cents and Career Matters) under HP (2011-13)

  • DOLLARS WITH SENSE Presenter at MOUNT ROYAL UNIVERSITY

    TELUS partnership with JUNIOR ACHIEVEMENT

    - Present 9 years 5 months

    Bildung

    Supporting the partnership of Telus with Junior Achievement - delivering "Dollars with Sense" on money management, budgeting and life skills to junior high school aged 14-16 year olds at Mount Royal University. Not only does it provide the role-modeling and mentorship to impressionably-aged kids, it also teaches them life-long aptitude on financial planning. May 4, 2015

Publications

  • Recruiting Sales Talent

    TBD

    My Blog Post: "Hunter or Farmer? What type of sales professional do you want?" Has been included in an e-Book by distinguished author and expert on recruitment, specializing in Sales Hiring from the UK. I will provide names and details once authorized and issued.

    See publication

  • The future is bright for sales professionals and organizations with sales cultures

    optioneerJM Blog by Jeannette Marshall

    "Opportunities are usually disguised as hard work, so most people don’t recognize them."
    ~ Ann Landers

    If you're a job seeker that falls within "sales professional" looking for inspiration or motivation, you don't have to look far. A recent post on Linked In by Forbes Contributing Writer George Anders article "Facebook's Hiring Surprise"…

    "Opportunities are usually disguised as hard work, so most people don’t recognize them."
    ~ Ann Landers

    If you're a job seeker that falls within "sales professional" looking for inspiration or motivation, you don't have to look far. A recent post on Linked In by Forbes Contributing Writer George Anders article "Facebook's Hiring Surprise" http://www.linkedin.com/today/post/article/20140210021038-59549-facebook-s-hiring-surprise?trk=mp-details-rr-rmpost forecasts a sunny future for those talented or leaning towards sales.

    See publication

  • WALK before you RUN ... STOP before you POST ... SLOW DOWN before you LAUNCH

    optioneerJM Blog by Jeannette Marshall

    "Feedback is the Breakfast of Champions"
    ~Ken Blanchard

    There is an increasing alarming trend of social media enthusiasts launching displeasure at their nemesis via Social Media. Which brings to mind the Blog Title: "WALK before you RUN (i.e. install new programs) ... STOP before you POST (think of the ramifications of what your brand is doing) .... SLOW…

    "Feedback is the Breakfast of Champions"
    ~Ken Blanchard

    There is an increasing alarming trend of social media enthusiasts launching displeasure at their nemesis via Social Media. Which brings to mind the Blog Title: "WALK before you RUN (i.e. install new programs) ... STOP before you POST (think of the ramifications of what your brand is doing) .... SLOW DOWN before you LAUNCH (do a careful analysis of how you will manage Social Media before you simply launch your brand). Airlines seem to be the highest target of displeasure these days, I would imagine with all the weather challenges causing travel mayhem over the holiday travel season.

    CONTINUE READING: http://optioneerjm.blogspot.ca/2014/01/walk-before-you-run-stop-before-you.html

    See publication

  • Advertising Spend Boxes Out Social Media

    optioneerJM Blog by Jeannette Marshall

    According to an article on Media Post: "Social networking now accounts for one of every five minutes spent online, making it the most popular online activity worldwide, according to a comprehensive new report from comScore. What’s more, it leads all content categories in the number of display ads delivered, accounting for more than 1 in 4 U.S. display ad impressions (28%).

    CONTINUE READING: http://optioneerjm.blogspot.ca/2011/12/advertising-spend-boxes-out-social.html

    See publication

  • Walk a Mile in my Shoes: Fix your

    optioneerJM Blog by Jeannette Marshall

    Why do organizations hire sales training? To help their sales pros be stellar? The underlying, hidden agenda is maximizing results. Many concur that most sales training programs, books, etc. fall short. I asked myself why? I then deliberated about the challenge amongst all the distinct agendas within organizations.

    Pondering, I took a look at the CEO, along with his team at the C-Suite: challenged by meeting shareholders expectations. Those expectations typically fall on making a…

    Why do organizations hire sales training? To help their sales pros be stellar? The underlying, hidden agenda is maximizing results. Many concur that most sales training programs, books, etc. fall short. I asked myself why? I then deliberated about the challenge amongst all the distinct agendas within organizations.

    Pondering, I took a look at the CEO, along with his team at the C-Suite: challenged by meeting shareholders expectations. Those expectations typically fall on making a profit which translates into dividends or ROI (ROI=Return on Investment). That oftentimes equates to operating revenue.

    CONTINUE READING: http://optioneerjm.blogspot.ca/2011/09/walk-mile-in-my-shoes-fix-your.html


    See publication

  • Hunter or Farmer? What type of sales do you want?

    optioneerJM Blog by Jeannette Marshall

    Clever people will recognize & tolerate nothing but cleverness.
    ~Henri Frederic Amiel

    I am often asked how do you really find a top performing sales professional? What characteristics or qualities can you readily identify that will ensure you’ve got a winner? That takes me back to what my own sales manager advised me when I was replacing him and asked to a top performing…

    Clever people will recognize & tolerate nothing but cleverness.
    ~Henri Frederic Amiel

    I am often asked how do you really find a top performing sales professional? What characteristics or qualities can you readily identify that will ensure you’ve got a winner? That takes me back to what my own sales manager advised me when I was replacing him and asked to a top performing sales role to my first “gig” as a sales manager: “Hire’em, train’em, send’em out, then watch’em like a hawk!”

    CONTINUE READING: http://optioneerjm.blogspot.ca/2011/07/hunter-or-farmer-what-type-of-sales.html

    See publication

  • Slow Down, Sell Faster

    Kevin Davies, Topline Leadership

    I am the "Jeannette Jones" in Milestone#1 in the book.

    "Jeannette Marshall was an important contributor to me during the time I was writing my book, "Slow Down, Sell Faster!"

    ~Kevin Davis

    Other authors
    See publication

  • Forecast, Project or Dart Board?

    optioneerJM Blog by Jeannette Marshall

    Top read Blog Post with over 2500 views:

    There is much to be said about the debate amongst operations, service and sales regarding forecasts. All have viable arguments or points of view. Operations and service need accurate forecasts to ensure they have the right amount of personnel, inventory and resources to support the sales efforts. Yet, sales hedges on putting their name on a number. All points of view need to create a balance to manage success between the organization and…

    Top read Blog Post with over 2500 views:

    There is much to be said about the debate amongst operations, service and sales regarding forecasts. All have viable arguments or points of view. Operations and service need accurate forecasts to ensure they have the right amount of personnel, inventory and resources to support the sales efforts. Yet, sales hedges on putting their name on a number. All points of view need to create a balance to manage success between the organization and its customers.

    CONTINUE READING .... http://optioneerjm.blogspot.ca/2010/08/forecast-project-or-dart-board.html

    See publication

Courses

  • ITIL Foundation Certification Exam preparation

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  • PMP

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  • Telekommunikation

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Honors & Awards

  • Balanced Performance Q2

    TELUS

    Balanced Performance recognition reflects excellence in metrics for contribution, client feedback, first call resolution, using save tools.

  • Client Commendations Q2

    TELUS

    Excellence in client commendations and feedback

  • BRAVO

    TELUS

    Telus BRAVO Awards for "Perfect Attendance", client commendations and peer recognition. Multiple achievements and recognition.

  • Team Spiritedness

    TELUS

    Recognition by Telus Team Manager for contributions as Social Prime as well as team spirit

  • June 2012 Team Recognition

    Manager, ASD

    Distinguished by management for leading, coordinating and facilitating team training sessions which included scheduling, inviting speakers, managing team's "Training" section of SharePoint site.

Test Scores

  • Google Ad Works

    Score: 85%

    Test requirement: minimum 70% to pass

Languages

  • Englisch

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Organizations

  • Junior Achievement of Southern Alberta

    Class instructor Volunteer

    - Present

  • Junior Achievement of Southern Alberta

    Presenter, "Economics for Success" "Dollars with Sense" "Diversity in Action"

    - Present

    Presenting Junior Achievement course material to Junior High School Classes: April 2013 at Mount Royal University "Economics for Success" (Jan 2013 at Junior High School) November 2012 "Dollars and Sense" (Junior High Schools, Calgary) I enjoy helping these kids, especially when you can almost see the light bulbs that go off, connecting on how to create an early path for personal financial success and setting professional goals.

  • Junior Achievement of Southern Alberta

    Course presenter & facilitator

    - Present

  • TOASTMASTERS International

    Area Governor, President, MembershipVP

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    Toastmasters taught me far more than public speaking: 1) How to Chair a meeting 2) How to present to an audience of a couple to several hundred 3) How to motivate, inspire, mentor others collaboratively 4) How to maintain dignity when placed under rapid fire 5) How to write ... a speech that would captivate an audience, bring tears to some eyes [ Addressing Bullying of my son, Kyle, when he was 13 and progressed until we figured a way to eliminate it ] 6) Give me the confidence to write more,…

    Toastmasters taught me far more than public speaking: 1) How to Chair a meeting 2) How to present to an audience of a couple to several hundred 3) How to motivate, inspire, mentor others collaboratively 4) How to maintain dignity when placed under rapid fire 5) How to write ... a speech that would captivate an audience, bring tears to some eyes [ Addressing Bullying of my son, Kyle, when he was 13 and progressed until we figured a way to eliminate it ] 6) Give me the confidence to write more, dig deep for some inspiring messages, pleasing graphics, help for others.

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