“Jon De la Mothe is one of the most creative and strategic digital innovation leaders in Canada. During his tenure at CBC, Jon lead the ideation, management, and roll-out of many new digital and media product opportunities. All of these were focused on creating value propositions for the CBC National, Regional and Digital Sales teams to take to market and generate revenue for CBC. Jon initiated a number of successful strategies including the Gem Network, CPAX and the multi-platform Sochi Olympic offering for English and French Canada. He also was instrumental introducing/implementing Programmatic for CBC’s Digital offerings.”
Über uns
As Vice President, Revenue Operations, Jon de la Mothe oversees revenue management, reporting, adops and techops for digital, linear television, over-the-air radio, and DOOH platforms for the Revenue Group, at Rogers Sports & Media. A current priority is to operationalize around Rogers 1st party data and to enable activation across addressable and programmatic channels.
Rogers Sports & Media properties include 23 conventional and specialty TV channels including Sportsnet, 29 local TV stations, 56 radio stations, 3 OTT services, 2 podcast networks, the Toronto Blue Jays, Rogers Centre, Today’s Shopping Choice, a multi-platform original content studio, and a data platform enabled by millions of Canadian consumer touchpoints.
With 20 years of industry experience, Jon was most recently the Vice President, Technology & Media Platforms at Mediative, a Yellow Pages company. He oversaw the product, publisher, ad operation and technology teams and was responsible for the company’s supply, demand, & data platforms.
Prior to that Jon was at the Canadian Broadcasting Corporation (CBC) as Director, Media Innovation & Technology where he managed ad operations, innovation, digital production and content partnerships for CBC's Revenue Group across CBC online, mobile, and emerging platforms. His time at CBC was capped by successfully executing the Sochi 2014 Olympic Winter Games, CBC's final NHL Season and Stanley Cup Playoffs, followed by the FIFA World Cup in Brazil. During his term he led major partnerships with Youtube, Microsoft, TSN, Blackberry and Twitter.
His background also includes:
+ 4 years at CTV managing Discovery Channel's digital business & operations, and developing Discovery's first broadband video & mobile services.
+ 6 years at CanWest Global helping launch, and re-launch GlobalTV.com, canada.com, Nationalpost.com, the Southam Newspaper Network (now Postmedia), and Dose.ca.
+ 3 years agency side, part of the Grey Interactive team in the late nineties.
Activity
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I am happy to share that I am joining the amazing team at Pinterest as the Industry Lead for CPG. Thank you to Erin Elofson and the rest of the…
I am happy to share that I am joining the amazing team at Pinterest as the Industry Lead for CPG. Thank you to Erin Elofson and the rest of the…
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Big News! We've Moved! After 17 incredible years at our King Street East location, SydFIT Health Centre has officially moved to our new home at 180…
Big News! We've Moved! After 17 incredible years at our King Street East location, SydFIT Health Centre has officially moved to our new home at 180…
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CHCH Celebrating 70 years Flashback to 1982 TV & Radio Rate Cards were very similar. Daypart Rotations Anyone Remember?
CHCH Celebrating 70 years Flashback to 1982 TV & Radio Rate Cards were very similar. Daypart Rotations Anyone Remember?
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Licenses & Certifications
Volunteer Experience
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Director At Large
Pickleball Canada
- 1 year
Health
In support of Pickleball Canada as we assist and promote the growth of Pickleball as an (awesome) sport for all ages and in the establishment of rules, policies and standards for the good governance of the game in Canada.
Honors & Awards
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2012 President's Award Nominee
CBC
For Technological Innovation
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Izzy Asper Award
CanWest Global
Recommendations received
5 people have recommended Jon
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#Qatar is where ancient and modern dance together…. Founded and ruled by the descendants of Bedouin tribes. Where you can ride a camel and a Toyota…
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