Über uns
I am the President & CEO of Veritas Communications and Vice-Chair of a cluster of Stagwell Global (formerly known as MDC Partners) agencies spanning from advertising, shopper marketing to digital and PR. With more than 20 years of global agency public relations, social media, and influencer marketing experience working with blue-chip clients in the US, Canada, Europe, and Asia, I am always looking for ways to push the envelope creatively and strategically; consistently striving to innovate ahead of the curve.
In early 2019, the Veritas family was expanded to include performance-driven influencer co-creation and digital content hub, Meat & Produce (M&P), to strategically bring influencers more fully to the table and fill a digital and e-comms gap we identified in the market.
Having managed $50+ million in client portfolios on both sides of the North American border by my late twenties with particular expertise in consumer marketing and pharma, a strong focus on the integration of PR, digital advocacy, and influencer marketing levers with other below and above the line channels have been key attributes in my accelerated success. I wholeheartedly believe that the best ideas are media agnostic born from a unifying insight; the channels you employ – earned, owned, or paid – are secondary to the power of an idea that truly transcends and breaks through.
Over the course of my career, I've had the privilege to receive numerous recognitions and accolades: I've been named one of PR Week’s Top 40 Under 40, PRNews' Top Women In PR, PRovoke’s Innovator 25, and a Adweek Brand Star. I was selected as a PR juror at the Cannes Lions International Festival of Creativity 2021. In January 2022, I became one of two Public Service Advertising Co-Chairs at the 100th-anniversary special event of Strategy Online's 2022 Marketing Awards. In 2023, I joined the Board of Trustees of the Institute for Public Relations. Additionally, Doner Partners Network was selected as Agency Standout by Ad Age.
Articles by Krista
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Supporting Employees Through Every Life Phase and Career Phase
Supporting Employees Through Every Life Phase and Career Phase
By Krista Webster
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Why Top-Up Is Critical for Retaining Top Female Talent
Why Top-Up Is Critical for Retaining Top Female Talent
By Krista Webster
Activity
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The Olympic Games is always one of my favorite times of (every other) year as both a marketer and a Canadian. Finding a way to standout from the…
The Olympic Games is always one of my favorite times of (every other) year as both a marketer and a Canadian. Finding a way to standout from the…
Shared by Krista Webster
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After a rigorous competitive bid, we’re so proud to finally share the news with the industry! From our very first meeting, I knew Didier Marsaud and…
After a rigorous competitive bid, we’re so proud to finally share the news with the industry! From our very first meeting, I knew Didier Marsaud and…
Shared by Krista Webster
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One of the most impactful lessons in leadership is understanding the importance of asking for what you want. Relying solely on hard work and…
One of the most impactful lessons in leadership is understanding the importance of asking for what you want. Relying solely on hard work and…
Liked by Krista Webster
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Projects
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Veritas 2017 Speaker Series
Derek Kent, Chief Marketing Officer for the Canadian Olympic Committee, and the architect of the newly re-imagined Canadian Olympic Team brand, shares inspiration for leadership, social strategy, and successful brand building. Among all of Derek’s achievements, he also happens to be an original Veritasian (predating most of us). Some of Derek's lasting messages to the team include; the importance of employee (athlete) involvement, the value of strong brand partnerships, how crucial it is to…
Derek Kent, Chief Marketing Officer for the Canadian Olympic Committee, and the architect of the newly re-imagined Canadian Olympic Team brand, shares inspiration for leadership, social strategy, and successful brand building. Among all of Derek’s achievements, he also happens to be an original Veritasian (predating most of us). Some of Derek's lasting messages to the team include; the importance of employee (athlete) involvement, the value of strong brand partnerships, how crucial it is to execute insight led strategies, and to always involve the fans (or consumers) as core part of your social strategy.
Other creators -
More activity by Krista
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Thank you to our friends at Campaign Canada for sitting down with me last week to discuss our new caregiving policy. As I said to Campaign, this…
Thank you to our friends at Campaign Canada for sitting down with me last week to discuss our new caregiving policy. As I said to Campaign, this…
Shared by Krista Webster
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Each of these campaigns means so much to me. For the second year in a row, we’ve won Canadian Campaign of the Year 🏆 for a project that aims to…
Each of these campaigns means so much to me. For the second year in a row, we’ve won Canadian Campaign of the Year 🏆 for a project that aims to…
Shared by Krista Webster
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As a staunch proponent of elevating more women leaders in PR – especially female-founded agency entrepreneurs – I am beyond excited to announce the…
As a staunch proponent of elevating more women leaders in PR – especially female-founded agency entrepreneurs – I am beyond excited to announce the…
Shared by Krista Webster
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