Maggie Greyson MDes, APF

Maggie Greyson MDes, APF

Toronto, Ontario, Canada
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    Public Speaking, Strategic Planning, Research Skills, User Experience Design (UED), Leadership Development, Educational Consulting, and Business Consulting

Über uns

MY CLIENTS HIRE ME TO BRING REALITY TO PEOPLE'S VISION OF THE FUTURE.
This is us leaning into our abilities to sense what comes next, together. A true skill of the 21st Century.

- Using creativity for more efficient disruptions
- Decision-making support
- Training teams to scan the horizon for threats and opportunities
- Getting comfortable with the complexity of multiple outcomes

Strategic foresight clients include the Ottawa Food Bank, Canadian Medical Association, Parque Explora (Science Museum in Medellín, Colombia), University of Toronto School of Public Health, and Toronto Worforce Innovation Group.

"Strategic foresight is a multi-dimensional approach aimed at driving strategic transformation and anticipation to guide future-oriented decisions and planning. It is the discipline of exploring the future to anticipate changes, develop possible transition pathways, and to withstand shocks to “help us act in the present to shape the future we want,” (European Commission 2020). It is not about predicting the future, but rather exploring different possible alternatives of how the future might unfold and how our world might be affected today. (Krishnan 2022)

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  • Association of Professional Futurists - APF Graphic

    Association of Professional Futurists - APF

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    Toronto and Global

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    Kanada

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    Greater Toronto Area, Canada

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Stratford, Ontario

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    London, United Kingdom

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    Activities and Societies: Strategic Innovation Collective, Design Thinkers Meetup, Teaching Assistant, Intern at Idea Couture, Organizer and Rapporteur for the Canadian Graduate Students Association research group

    The Master of Design in Strategic Foresight and Innovation is creating a new kind of designer: A strategist who sees the world from a human perspective and re-thinks what is possible; An innovator who can imagine, plan and develop a better world. -

    See more at: http://www.ocadu.ca/academics/graduate-studies/strategic-foresight-and-innovation.htm#sthash.V4tzuvoY.dpuf

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    Activities and Societies: President of the Fine Arts Students' Alliance; Member of the Concordia Student Union, Fine Arts representative; Fine Arts Representative on the Capitol Campaign

    -- Editor and Producer of "Fine Connections: Concordia Annual Networking Guide and Directory". Not For Profit Student Agenda.
    For two successful years over 500 students posted their artistic skills and interests for free, along side student associations, campus galleries, event information and more! Students distributed the Directory and Agenda and raised money for their own projects.

    -- Writer of Concordia University chapter in "The Student's Guide to Canadian Universities".…

    -- Editor and Producer of "Fine Connections: Concordia Annual Networking Guide and Directory". Not For Profit Student Agenda.
    For two successful years over 500 students posted their artistic skills and interests for free, along side student associations, campus galleries, event information and more! Students distributed the Directory and Agenda and raised money for their own projects.

    -- Writer of Concordia University chapter in "The Student's Guide to Canadian Universities". Edited by Christine Ibarra and Blair Trudell. Published by Key Porter Books Ltd., 1999.

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Volunteer Experience

  • Association of Professional Futurists Graphic

    Board Member, Convener of the APF IF Awards for Most Significant Futures Work, Volunteer for Futures Festival, Judge for Student Awards

    Association of Professional Futurists

    - Present 5 years 9 months

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    The Association of Professional Futurists (APF) is a growing community of futurists dedicated to promoting professional excellence and demonstrating the value of strategic foresight and futures studies.

    For 14 years, the Association of Professional Futurists has created a space to recognize work that has advanced the field, drawn attention to critical issues, created an impact, and enlivened new thinking and forethought. APF annually recognizes the Most Significant Futures Works to…

    The Association of Professional Futurists (APF) is a growing community of futurists dedicated to promoting professional excellence and demonstrating the value of strategic foresight and futures studies.

    For 14 years, the Association of Professional Futurists has created a space to recognize work that has advanced the field, drawn attention to critical issues, created an impact, and enlivened new thinking and forethought. APF annually recognizes the Most Significant Futures Works to identify and reward professional futurists and others whose work illuminates aspects of the future.

    For the 20th Anniversary of the APF, we are asking questions about what futures works may be deemed “Most Significant” with a broader lens. We are calling it the APF IF Awards. The IF Awards convey possibility and exploration, opening to alternatives and diversity. The “I” stands for all the cool things that are core as well as changing about futures work - impact, interconnected, inspiration, international, imagination, images of the future, and indigenous. And “F” stands for none other than futures, foresight, and futurisms, the common spaces of our communities and association. And, also the central and provocative role of the “if” in our work as futurists in helping others to ponder: What if? If then?

  • University of Houston Graphic

    Member of The Board of Advisors

    University of Houston

    - Present 2 Jahre

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    I serve as a member of the University of Houston’s Foresight Program Advisory Board.

  • Centennial College Graphic

    Journalism Program Advisory Committee, Student Mentor for the Professional Writing program and Interactive Media Management program

    Centennial College

    - Present 5 years 5 months

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    Program Advisory Committees (PACs) provide an essential link between Centennial College and the community it serves. PACs assist in evaluating the effectiveness of the College’s programs and in the identification of future trends and changes in the industry to ensure program relevancy. PAC members inform programming with respect to industry trends and thus any changes in skill and knowledge requirements, keeping curriculum aligned with industry needs.

  • OCAD University Graphic

    Team Lead and Event Planner, rapporteur, report production and graphic recording for OCAD U C

    OCAD University

    - Present 9 years 6 months

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    Imagining Canada's Future - SSHRC | Canadian Association for Graduate Studies

    Team Lead and Event Planner, rapporteur, report production and graphic recording of a panel discussion the question "What new ways of learning, particularly in higher education, will Canadians need to thrive in an evolving society and labour market?"

    This document highlights the thrust of reports from CAGS members who took part in the SSHRC’s Imagine Canada’s Future…

    Imagining Canada's Future - SSHRC | Canadian Association for Graduate Studies

    Team Lead and Event Planner, rapporteur, report production and graphic recording of a panel discussion the question "What new ways of learning, particularly in higher education, will Canadians need to thrive in an evolving society and labour market?"

    This document highlights the thrust of reports from CAGS members who took part in the SSHRC’s Imagine Canada’s Future initiative.

    https://cags.ca/documents/sshrc/documents/ICF%20Project/OCADU%20CAGS_OCAD_June%209.pdf

  • How to Change the World Graphic

    Mentor and Judge

    How to Change the World

    - Present 4 years 10 months

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    How to Change the World is a social enterprise that empowers and equips students and early career professionals with the skills and mindsets to build a greener, more equitable future.

    Every How to Change the World program is experiential, interdisciplinary, multi-university and global, bringing hundreds of students from dozens of institutions together with our global network of community leaders and experts.

Publications

Courses

  • Business Model Innovation

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  • Business and Design Thinking

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  • Foresight

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  • Human Factors for Designers

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  • Innovation Research Methods

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  • Leading Innovation

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  • Strategy Development

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  • Systemic Design

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Projects

  • Maggie Greyson shares interactive narrative tips for content strategists

    An interactive narrative is more than just a great digital story. It can help you develop new content ideas, collect customer data, engage untapped audiences and turn existing customers into fans or advocates. And, with the right approach, you'll be able to use a soft sell approach to snag qualified leads.

    Other creators
    See project

  • Colliers Commercial Property Site

    - Present

    An online channel that high-lights the latest developments in Canada's commercial real estate sector on the web-sites of four of Canada's leading daily newspapers.

    Property Post is a joint venture between Canada's largest newspaper publisher, Postmedia Network Inc. and Colliers International Inc. the biggest player in the domestic commercial real estate industry.

    The new digital site will include up-to-the minute news, commentary, information and videos that are accessible via the…

    An online channel that high-lights the latest developments in Canada's commercial real estate sector on the web-sites of four of Canada's leading daily newspapers.

    Property Post is a joint venture between Canada's largest newspaper publisher, Postmedia Network Inc. and Colliers International Inc. the biggest player in the domestic commercial real estate industry.

    The new digital site will include up-to-the minute news, commentary, information and videos that are accessible via the Financial Post web-site and the online business sections of The Vancouver Sun, the Calgary Herald and the Edmonton Journal.

    Property Post also features content provided by Colliers, including twitter feeds, videos, and industry reports. Property listings will be a key component, allowing Colliers to use the site to market properties on behalf of its clients.

    Read more:
    http://www.vancouversun.com/business/commercial-real-estate/index.html

    Other creators
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  • Come Up to My Room

    An unique and collaborative physical social media installation as part of the Gladstone Hotel's annual Come up to My Room exhibit. A theatre designer, photographer and industrial designer who had never met before joined together to create a space in Room 202 for the exchange of some very personal items. We called this activity, Undertaking Acquisition. Thousands of people visited the Archival Library of found treasures in January 2010 at the Gladstone Hotel (Come Up to My Room), and hundreds…

    An unique and collaborative physical social media installation as part of the Gladstone Hotel's annual Come up to My Room exhibit. A theatre designer, photographer and industrial designer who had never met before joined together to create a space in Room 202 for the exchange of some very personal items. We called this activity, Undertaking Acquisition. Thousands of people visited the Archival Library of found treasures in January 2010 at the Gladstone Hotel (Come Up to My Room), and hundreds participated in this sentimental transaction. Maggie Greyson, Christine Lieu and Pheobe Lo where the curators of shared some deep, lovely and touching memories with the visitors. For some, making a contribution or an exchange was a turning point, a cathartic experience, or the recognition of a new era. Visitors declared relief or excitement to find something familiar! For others, it was a little spot of happiness to pass on something, once useful, and now just a token from yesterday.

    “The playful take on memories and storytelling was arranged like a simple library with long shelves of rough planks mounted from floor to ceiling lined with mason jars each housing an object and an identifying tag. A bespectacled archivist sat at an old wooden desk (with a very modern computer) to record the transactions. I guess questions of nostalgia are never far from the surface in design and art. We’re always playing off of something from the past. In this case, semi-anonymous object-story-memories are the focus of the art, but in a very ephemeral way. They become commodities with exchange value, and they float in and out of the archive, like they would in the mind of a person or community.” -- Toronto Craft Alert

    Other creators
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  • Coaching Front Line Staff

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    At InWithForward, we research, design, and implement new social supports. We work from the ground up to re-make social services *in* neighbourhoods and systems, *with* policy makers, professionals, and people at the margins, to move lives *forward*.

    We worked with frontline staff, managers and coordinators within the social service sector to develop values based practice.

    Putting the Push and Pull document into practice we coached frontline staff from drop-in centres across…

    At InWithForward, we research, design, and implement new social supports. We work from the ground up to re-make social services *in* neighbourhoods and systems, *with* policy makers, professionals, and people at the margins, to move lives *forward*.

    We worked with frontline staff, managers and coordinators within the social service sector to develop values based practice.

    Putting the Push and Pull document into practice we coached frontline staff from drop-in centres across Toronto to develop work place practices to make the values driving the practice really explicit.

    Other creators
    See project

  • Learning Circle

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    From November to May, 23 frontline, mid-level and senior level leaders from across Toronto’s social sector spent 12 hours a month trying out a Grounded Change approach. That’s an approach that starts on-the-ground with people experiencing a pain point in order to re-design practices & policies that prompt change.

    Other creators
    See project

  • MIA's Best in Show: Nissan Layar at Postmedia Integrated Advertising

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    Nissan plunges into innovative territory, guided by the experts at Postmedia. As a result a First Ever for Nissan wins several awards including the Best in Show Media Innovation Award from Marketing Magazine!

    Postmedia Integrated Advertising was given a high concept RFP by OMD for Nissan’s most innovative year. Postmedia enabled Nissan to dominate the print, online and mobile news properties across the network, reaching an audience of 8 million readers in one day. Postmedia also took…

    Nissan plunges into innovative territory, guided by the experts at Postmedia. As a result a First Ever for Nissan wins several awards including the Best in Show Media Innovation Award from Marketing Magazine!

    Postmedia Integrated Advertising was given a high concept RFP by OMD for Nissan’s most innovative year. Postmedia enabled Nissan to dominate the print, online and mobile news properties across the network, reaching an audience of 8 million readers in one day. Postmedia also took on the responsibility of preparing the early adopter target demographic across the country, for North America’s first-ever augmented print ad, supplied by Layar, a Dutch augmented reality vendor with a track record for success in this space.

    At the moment of Nissan’s Altima release, however, Layar was launching a user-friendly, back-end system that enabled developers to produce interactive print, which added links, videos, social media engagement and more, on top of a published page.

    As part of our commitment to Nissan and OMD, we educated the readership with a special 8-week editorial series in the Financial Post called “Digital Life”. Alongside the series, Postmedia published a weekly marketing feature on augmented reality, a Nissan ad augmented with Layar, and user instructions in print and online in all 10 local newspapers, plus the National Post. 3i worked very closely with TBWA, Nissan’s creative agency, to develop a series of custom marketing pieces (print and digital), which Postmedia even shared with a competing newspaper brand to further the audience education initiative. We also worked very closely with both Layar, while they were in a beta-phase of the new product, and TBWA to improve the experience and educate all stakeholders (programmers, designers, print and digital publishers, advertisers and readers).

    Postmedia, Layar, Nissan, OMD and the Toronto Star have received numerous articles published about them for their collaborative work.

    Other creators
    See project

  • Advertorial video for Breast Cancer

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    NOMINATED AS BEST SHORT FILM OF THE BREAST FEST BREAST CANCER FILM FESTIVAL 2010
    http://www.breastfestfilmfest.com/shortscontest.shtml

    Writer and producer: Maggie Greyson

    Each year more than 1,300,000 women are diagnosed with breast cancer world wide. "Why are all of these women getting breast cancer?" Our best hope for curing, and preventing breast cancer is to complete the research on the mouse mammary tumor virus.

    Other creators
    See project

Honors & Awards

  • Most Significant Futures Work

    Association of Professional Futurists

    For global systems to shift, every stakeholder will need to have some insight about their own expectations of the future.

    Maggie Greyson’s personal experiential futures technique called Making the Futures Present helps people to use strategic foresight to explore diverse futures. This creative one-to-one or group workshop uses multiple futures as a human-centred design tool pushing foresight in different ways. It is an introduction to the value of foresight to new segments of society…

    For global systems to shift, every stakeholder will need to have some insight about their own expectations of the future.

    Maggie Greyson’s personal experiential futures technique called Making the Futures Present helps people to use strategic foresight to explore diverse futures. This creative one-to-one or group workshop uses multiple futures as a human-centred design tool pushing foresight in different ways. It is an introduction to the value of foresight to new segments of society providing participants with the opportunity to experience long-term thinking in a playful setting.

    The workshop is a strategic activity designed so that participants think about themselves in a broader context, gain awareness of an evolving landscape, and uncover their unconscious bias, before considering their goals in the future. They come to recognize that thinking about multiple futures is an opportunity to strategize what part they want to play now. Participants report that the experience creates very strong impacts on life transitions based on declarations of their values, current soft skills, and desired future abilities.

    It incorporates a series of methods from strategic foresight, ethnography, design thinking, personal experience, and values-based decision making. Pushing 20 years into the future for adults, and 50 years for kids, it draws on imagination, intuition and real-life examples to generate vivid scenarios to explore. As clients require something more concrete and actionable than insights, rapid prototyping artifacts or experiences enables them to move beyond the abstract, while also providing an unexpected opportunity to voice what they value.

    The simplicity of form and impact of the experience is so easy to teach that kids are teaching other kids to think about the future. The technique can also introduce the benefit of foresight to an organization and potentially grow a new audience for foresight practitioners.

  • Shortlisted for Teacher Assistant of the Year

    Ontario College of Art and Design

    Creative Practice: Preparing for a Changing World.
    Professor Sarah Tranum

  • Best in Show | Media Innovation Award

    Marketing Magazine

    Nissan Canada won top honours at Marketing’s recent 2012 Media Innovation Awards, garnering a “Best of Show” award in addition to accolades in the experiential marketing, print and automotive categories. The Best of Show award is selected from the 20 gold campaign winners.

    “The judges really appreciated the creative approach to traditional media and truly innovative use of digital, social and experiential media,” she said.

    Layar technology, she added “was not only part of the…

    Nissan Canada won top honours at Marketing’s recent 2012 Media Innovation Awards, garnering a “Best of Show” award in addition to accolades in the experiential marketing, print and automotive categories. The Best of Show award is selected from the 20 gold campaign winners.

    “The judges really appreciated the creative approach to traditional media and truly innovative use of digital, social and experiential media,” she said.

    Layar technology, she added “was not only part of the Nissan advertising, but it was also being introduced to consumers,” she said. “You can instantly through your smartphone interact with print the same way you would digital — it brings it off the page. It was completely new to Canada, which added that extra degree of difficulty because it was not only the launch of a technology, [it also involved] having to educate consumers about the technology before it would work. It added a degree of difficulty for sure.”

  • Postmedia client/partner OMD wins Agency of the Year SILVER

    Strategy Magazine

    For the new Altima, the agency used a new app-driven platform for augmented reality called "Layar" for the first time in a Canadian newspaper. Working with the publishers of the National Post and the Toronto Star, OMD brought static ads to life with enhanced Nissan videos, links to Nissan.ca and social media pages. When readers scanned the creative with the Layar app, they were automatically shown a branded video and a link to find out more. A contest encouraged app downloads and allowed the…

    For the new Altima, the agency used a new app-driven platform for augmented reality called "Layar" for the first time in a Canadian newspaper. Working with the publishers of the National Post and the Toronto Star, OMD brought static ads to life with enhanced Nissan videos, links to Nissan.ca and social media pages. When readers scanned the creative with the Layar app, they were automatically shown a branded video and a link to find out more. A contest encouraged app downloads and allowed the consumer to play with the medium and view Nissan weekly retail ads.

    The Postmedia Layar execution was an enhanced mock-cover wrap, which ran in 10 markets, and included "ticker masthead" ads on every page of the newspaper. The Toronto Star followed with a die-cut wrap cover and a Layar-enhanced one-third page centre spread ad in every section of the paper, along with a digital domination, driving to the Altima virtual showroom site.

  • Above and Beyond Marketing Award

    Rogers Wireless

Languages

  • French

    Limited working proficiency

Organizations

  • Speakers Bureau of Canada

    Speaker

    - Present

    http://speakerscanada.com/maggie-greyson/

  • Centennial College

    Journalism Program Advisory Committee

    - Present

    #journalismmatters

  • School of International Futures

    Fellow Next Generation Foresight Practitioner Special Award for North America

    - Present

  • Association of Professional Futurists

    Member

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