Maria Vasserman

Maria Vasserman

Toronto, Ontario, Canada
653 followers 500+ connections

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Über uns

I've tried to escape being an artist. People told me that being Britney Spears's backup dancer is the wrong aspiration in life. I was directed to focus on more sustainable ways of making a living. That's why, when choosing what to study at university, I was guided towards marketing instead of journalism. It was still creative enough, but not to the point that would make me "a starving artist" (as many would say).

I dived deep into the business world, trying my hand in telecom, wellness, healthcare, legal and HR industries. While these jobs were very different, I noticed one common thing: I always stood out because I could write, take photos, create graphics and videos. In other words, I could tell a story.

I couldn't escape being creative. I had to find ways to create captivating messaging and tell brands' stories. That's what I do today.

I create content that turns leads into customers. I visualize your company's values and turn them into actions. I use photography to communicate your business's message.

I have completed two marketing programs but learned the most from running my own photography business (called MS VISION) and watching what talented entrepreneurs do.

I'm ready to share everything I know and show you what your business is capable of.

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Erleben Sie

  • Canny Graphic

    Canny

    Toronto, Ontario, Canada

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    Toronto, Canada Area

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    Toronto, Ontario, Canada

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    Mississauga, Ontario, Canada

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    Toronto, Ontario, Canada

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    Mississauga, Ontario, Canada

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Toronto, Canada Area

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    Thornhill, ON

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    Toronto, Canada Area

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    Toronto, Canada Area

Bildung

  • Graphic

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    • Updated marketing knowledge through courses like Innovations in Marketing, Marketing Research, Concepts of E-commerce
    • Expanded overall business knowledge by taking Business Law, Finance and Case Analysis courses

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    Activities and Societies: - Competed at OCMC (Ontario Colleges Marketing Competition) in the Prospect Pitching category - Organized leadership and professional development workshops, events, seminars - Worked on campus in various roles (Office Assistant at the Research and Student Services Department, Student Ambassador at Seneca Business 411, Photographer for different projects and events)

    - Developed marketing, business, media and IMC plans
    - Worked on case studies
    - Mastered research methodologies including writing and presentation techniques
    - Gained knowledge of modern business and economic systems in Canada and other countries

Licenses & Certifications

Volunteer Experience

  • Canadian Breast Cancer Foundation Graphic

    Ambassador

    Canadian Breast Cancer Foundation

    - Present 11 years

    Health

    Spread the word about breast cancer, its prevention, consequences and ways of determining and dealing with it

  • Save Our Scruff - Rehome & Rescue Graphic

    Volunteer foster

    Save Our Scruff - Rehome & Rescue

    - 2 months

    Animal Welfare

    - Volunteered as a foster to help Save Our Scruff rehome and rescue homeless dogs
    - Spread awareness about the cause
    - Donated to support future initiatives to help dogs in need

Courses

  • Accounting I

    ACC106

  • Advanced Computer Applications for Marketing

    MRK264

  • Advanced Marketing Management

    MKT702

  • Applied Business Management

    MRK360

  • Applied Marketing Research

    MRK455

  • Brand Management

    MRK561

  • Business - It's Nature and Environment

    BUS106

  • Business Intelligence/Decision Making

    MKT 700

  • Business Law

    LAW122

  • Business Statistics

    QNM222

  • Buyer Behaviour

    MRK513

  • Career Launching and Portfolio Planning

    CAP506

  • Co-op Professional Theory

    CPP100

  • College English

    EAC150

  • Concepts of e-Business

    ITM 350

  • Digital Media Driving Business

    MRK634

  • Digital Media II

    MRK644

  • Digital Skills and Innovation for the Global Economy

    EDI100

  • Economics: An Overview

    ECN550

  • Effective Business Writing

    EAC394

  • Effective Persuasion

    MKT 504

  • Entrepreneurial Behaviour and Strategy

    ENT 526

  • Financial Analysis for Marketing

    MRK516

  • Global Marketing

    MRK460

  • Grapic and Web Design

    MRK260

  • Innovations in Marketing

    MKT510

  • Integrated Case Analysis

    MKT600

  • Integrated Marketing Communications I

    MRK317

  • Introduction to Computers and Applications

    ICA001

  • Introduction to Psychology

    PSY100

  • Knowledge, Truth and Belief

    CPHL550

  • Knowledge, Truth and Belief

    PHL 550

  • MRK620

    Strategic Analysis

  • Management of Marketing Channels

    MRK526

  • Managerial Finance

    FIN300

  • Managerial Finance II

    CFIN401

  • Marketing I

    MRK106

  • Marketing II

    MRK200

  • Marketing Metrics and Analysis

    MRK519

  • Marketing Research

    MKT500

  • Marketing Strategy and Analysis

    MRK428

  • Mathematics of Finance

    QNM106

  • New Product Launch

    MRK662

  • Organizational Report Writing

    CMN 313

  • Philosophy of Law

    PHL612

  • Professional Selling

    MRK430

  • Science Fiction

    EAC234

  • Success Strategies for College

    SSC100

  • The Role of Television in Society

    CAN463

  • Understanding Consumers

    MKT 400

Projects

  • Starbucks Channel Analysis Project

    - Performed primary and secondary research on Starbucks' channel structure
    - Assessed its effectiveness using different models and tools
    - Developed a new channel strategy aimed at fixing channel conflicts and improving operations
    - Presented gathered data and recommendations

    Other creators

  • IKEA - MARKETING STRATEGY PLAN

    As a team, we have designed a marketing strategy plan for IKEA Canada Inc. It included researching current statistical data of the home furnishings industry in 2014 while implementing new marketing strategies for the Canadian furniture market.

    Other creators

  • "Facebook as a Learning Tool" Research Project

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    - Assessed social media effectiveness for learning among post-secondary consumers
    - Developed hypothesis and research objectives, worked towards achieving them by performing a market research
    - Tabulated, analyzed and drew conclusions from the data
    - Presented research findings and conclusions

    Other creators

  • New Product Launch Project

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    - Researched profitable and growing Canadian industries, industry trends, major players
    - Found a market niche and developed 3 product concepts to satisfy an unmet need
    - Tested the concepts through descriptive interviews with the potential target market
    - Picked the most promising alternative and developed a marketing plan for the launch

    Other creators

  • Brand Audit - Seneca College

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    o Designed, performed and analysed primary and secondary research on Seneca College brand
    o Developed new positioning statement for Seneca
    o Created an IMC campaign based on the research findings

    Other creators

  • Molson Coors Global Marketing Plan

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    o Assessed Molson Coors' brand in different countries around the world
    o Developed marketing recommendations for the company considering cultural differences

    Other creators

  • Nikon - MAERSK Sales Plan

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    o Developed a sales plan as a MAERSK representative for Nikon
    o Examined features and benefits of MAERSK's offerings, Nikon's needs as a buying company, and the correlation between the two
    o Created USP for Nikon based on the previous

  • TELUS Mobility Marketing Research Report

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    o Assessed TELUS brand compared to the competition, as well as brand's perception in consumers' minds based on primary research results
    o Recommended marketing tactics to solve branding problems, capitalize on strengths and differentiate from the competition

    Other creators

  • Hershey's Take 5 IMC Plan

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    o Assessed Take 5's standing and potential in the modern marketplace
    o Developed a detailed IMC plan and campaign to re-launch the brand in Canada

    Other creators

  • Nest Thermostat Marketing Plan

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    o Individually developed a marketing plan to promote Nest Thermostat in the Canadian market

  • "Hot & Cold" Business Plan

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    o Designed a business plan for a new coffee shop that offers variety of temperatures of beverages additionally to flavours

  • Immersive Strategic Soultions Marketing Plan for MLSE

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    o Created a B2B marketing plan for virtual reality simulation game targeted at MLSE stadiums

    Other creators

Honors & Awards

  • IELTS (International English Language Testing System)

    University of Cambridge

    Grade 8.5 out of 9

  • Ontario Colleges Marketing Competition Certificate of Participation

    Ontario Colleges Marketing Competition

    Represented Seneca at OCMC in Prospect Pitching category, competing with 15 teams of best marketing students in the province

  • Gold Leadership certificate

    Seneca College

  • President’s honour list

    David Agnew

    GPA 4.0

  • IELTS (International English Language Testing System)

    University of Cambridge

    Grade 7.5 out of 9

  • Arts school diploma

    Secondary Private Art School "Kostandy"

  • CAE (Certificate in Advanced English)

    University of Cambridge

  • FCE (First Certificate in English)

    University of Cambridge

Languages

  • Русский

    Native or bilingual proficiency

  • Украинский

    Native or bilingual proficiency

  • Английский

    Professional working proficiency

  • Italian

    Elementary proficiency

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