About
I'm currently the co-founder and CEO of Pela Case & Lomi. We are a certified B-corp, have Jay-Z's Marcy Venture Projects as a notable investor, were named Top 10 in the Canadian Business Growth 500 ranking and are #1 in Deloitte’s Fast 50 for cleantech businesses in Canada.
Articles by Matthew
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Pessimists sound smart, optimists make money.
Pessimists sound smart, optimists make money.
By Matthew Bertulli
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5 Lessons Learned in the Transition from Services to Product Entrepreneur
5 Lessons Learned in the Transition from Services to Product Entrepreneur
By Matthew Bertulli
Activity
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Goodbye can be a beautiful word. It's been such a joy working at Pela & Lomi the past three years. This team and this experience has truly turned me…
Goodbye can be a beautiful word. It's been such a joy working at Pela & Lomi the past three years. This team and this experience has truly turned me…
Liked by Matthew Bertulli
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I fell in love with hospitality in 2016 when I started working as a server at a lakeside restaurant previously owned by Jim Nixon. I met my closest…
I fell in love with hospitality in 2016 when I started working as a server at a lakeside restaurant previously owned by Jim Nixon. I met my closest…
Liked by Matthew Bertulli
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How to guarantee failure as a DTC brand: 1 - Low gross margin 2 - Long lead times 3 - No vendor payment terms. 4 - Hire the cheapest people possible.
How to guarantee failure as a DTC brand: 1 - Low gross margin 2 - Long lead times 3 - No vendor payment terms. 4 - Hire the cheapest people possible.
Shared by Matthew Bertulli
Experience
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Projects
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Toronto eCommerce Forum 2014 - Sponsor & Speaker
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On Thursday, September 18, 2014, join Demac Media, Canada Post, Tenzing, PayPal, and Magento for our annual Toronto eCommerce Forum to find out. This is your chance to interact with some of the best names in the industry and get your questions answered. With the right networks and partners, your eCommerce can thrive! So why not join us for a drink and some apps, and let’s talk shop!
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Passions light the fire, but values keep it burning bright in business.
Passions light the fire, but values keep it burning bright in business.
Shared by Matthew Bertulli
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Attributes of the world’s best brands. Creative Different Platforms Small Teams Data Thinkers Mission Driven Always Broken Product Oriented Design…
Attributes of the world’s best brands. Creative Different Platforms Small Teams Data Thinkers Mission Driven Always Broken Product Oriented Design…
Shared by Matthew Bertulli
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Entrepreneurs, how often do you feel the roller coaster of emotions? From “I’m king/queen of the world!” To “This sucks. I’m failing” Honestly...
Entrepreneurs, how often do you feel the roller coaster of emotions? From “I’m king/queen of the world!” To “This sucks. I’m failing” Honestly...
Shared by Matthew Bertulli
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We need to be doing everything we can to turn Canada into the best place for entrepreneurs to build. Period. What's proposed in the Canadian federal…
We need to be doing everything we can to turn Canada into the best place for entrepreneurs to build. Period. What's proposed in the Canadian federal…
Liked by Matthew Bertulli
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Running your life with an always moving set of goals is exhausting. Having no goals is stupid. Shocker, the answer is more about balance and flow…
Running your life with an always moving set of goals is exhausting. Having no goals is stupid. Shocker, the answer is more about balance and flow…
Shared by Matthew Bertulli
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Zoom(virtual face-to-face) is a great leap forward in communications tech. But nothing beats sitting down and connecting with someone in "the…
Zoom(virtual face-to-face) is a great leap forward in communications tech. But nothing beats sitting down and connecting with someone in "the…
Shared by Matthew Bertulli
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One of my secret weapons is having an EA that is fully integrated into my life. Access to (almost) everything.
One of my secret weapons is having an EA that is fully integrated into my life. Access to (almost) everything.
Shared by Matthew Bertulli
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I worry about society's ability to think clearly. The coming AI-enabled wave of fake content will break our mental models. And we already struggle…
I worry about society's ability to think clearly. The coming AI-enabled wave of fake content will break our mental models. And we already struggle…
Shared by Matthew Bertulli
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Ask these 5 questions to score your ability to increase prices… 1 - Do you have strong brand recognition in your addressable market? 2 - Are you a…
Ask these 5 questions to score your ability to increase prices… 1 - Do you have strong brand recognition in your addressable market? 2 - Are you a…
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If you’re going to survey your customers. Ask questions that help you identify the 10-20% that are outliers. Find the crazies. That’s your super.
If you’re going to survey your customers. Ask questions that help you identify the 10-20% that are outliers. Find the crazies. That’s your super.
Shared by Matthew Bertulli
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If you don't like the game and choose to opt out. That doesn't mean the game ends. But you relinquish your right to complain about it. Either do…
If you don't like the game and choose to opt out. That doesn't mean the game ends. But you relinquish your right to complain about it. Either do…
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Fear of Failure - How it actually shows up for entrepreneurs. Fear of… Competition Legal issues Running out of money Hiring the wrong person Unable…
Fear of Failure - How it actually shows up for entrepreneurs. Fear of… Competition Legal issues Running out of money Hiring the wrong person Unable…
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Do consumers really buy more sustainable products, or do they simply say that they care about it in surveys?
Do consumers really buy more sustainable products, or do they simply say that they care about it in surveys?
Shared by Matthew Bertulli
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How to price any product: Bottom up, or top down. You either start with costs, or start with what you believe the market will pay.
How to price any product: Bottom up, or top down. You either start with costs, or start with what you believe the market will pay.
Shared by Matthew Bertulli
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