Über uns
B2B marketing executive, with over 10 years experience leading cross-functional internal teams and external partners to launch and scale software products. Skilled in marketing strategy, product and customer marketing, external and internal relationship management, channel, ecosystem and partner marketing and creative campaign strategy. Empathetic, natural leader who thrives on creating collaborative and goal-centric environments to drive results. I hold an MBA from the Australian Graduate School of Management. I'm passionate about creative writing - science fiction, mostly - and I also got into acrylic painting in the pandemic (that's one of my works in the header image above). I share my creative work at www.paulalexgray.com.
Articles by Paul
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Epic Scenes in Everyday Chats: How Movie and TV marketers bring video into conversations
Epic Scenes in Everyday Chats: How Movie and TV marketers bring video into conversations
By Paul Gray
Contributions
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What is the best way to become a Content Marketing expert?
Remember your audience here - what does your Ideal Customer Profile want? How do they consume content? A complex B2B product might need in-depth blog posts, case studies, guides or documentation. A simpler B2C product might be better served with video, audio, short-form content or leveraging User Generated Content (UGC)
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What is the best way to become a Content Marketing expert?
Most writers improve their craft by reading ✍️📚 To improve your content marketing, go out and seek great content. Bookmark amazing blog posts, guidebooks, webinars, videos and podcasts. See what common threads are there - how are they hooking you in? Why do you keep consuming? How does the content make you feel and what actions does it prompt you to take
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What is the best way to become a Content Marketing expert?
Approach content marketing like a good story - with a beginning, rising action and a meaningful conclusion. Begin - with your goals and objectives. How do you envision content helping deliver to marketing and business goals - Awareness? Growth? Revenue? Action - in an increasingly crowded space — more so now with so much AI generated content — it’s critical your content is unique, adds value and is compelling. What fundamental ‘stories’ are you sharing? What formats could these be in? (Webinars, blogs, guides, video, podcasts etc) Conclusion - Build measurement into your content marketing. Go beyond basics page views or downloads - how will content marketing help raise awareness, attract potential buyers, convert and retain them?
Activity
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Page building and design approvals are here. Finding the perfect balance of speed-to-market and quality control is a challenge for most web teams —…
Page building and design approvals are here. Finding the perfect balance of speed-to-market and quality control is a challenge for most web teams —…
Liked by Paul Gray
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📢 We're gearing up for our biggest event of the year: Webflow Conference! This is probably my favorite event every year because I get to spend time…
📢 We're gearing up for our biggest event of the year: Webflow Conference! This is probably my favorite event every year because I get to spend time…
Liked by Paul Gray
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How to get a new website client: → Paste their existing website into Relume’s Sitemap Import feature → Generate wireframe → Clone Webflow project…
How to get a new website client: → Paste their existing website into Relume’s Sitemap Import feature → Generate wireframe → Clone Webflow project…
Liked by Paul Gray
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Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level.
Modules include: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization. -
Volunteer Experience
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Mentor
First Round Capital
- 1 year 3 months
Economic Empowerment
Fast Track matches seasoned startup leaders with early-stage operators. I'm a Mentor in the program, focused on mentoring product and partner marketers in their early career.
Recommendations received
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LinkedIn User
6 people have recommended Paul
Join now to viewMore activity by Paul
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Want to learn how to drive revenue at scale without worrying about breaking your site's design or tech? Join us at Webflow's #WebflowConf on Oct 15…
Want to learn how to drive revenue at scale without worrying about breaking your site's design or tech? Join us at Webflow's #WebflowConf on Oct 15…
Liked by Paul Gray
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This is what 674,134 makeup brushes look like, waiting for their forever home. Grateful that I don’t sell big things like shoes, pans, or insulated…
This is what 674,134 makeup brushes look like, waiting for their forever home. Grateful that I don’t sell big things like shoes, pans, or insulated…
Liked by Paul Gray
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Closing a Chapter After 10 Incredible Years at Artemis Canada It’s hard to believe, but after a decade of growth, learning, and incredible…
Closing a Chapter After 10 Incredible Years at Artemis Canada It’s hard to believe, but after a decade of growth, learning, and incredible…
Liked by Paul Gray
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Enterprise-grade digital asset management, now in Webflow! The new Bynder App, developed by our team, allows you to centralize all your digital…
Enterprise-grade digital asset management, now in Webflow! The new Bynder App, developed by our team, allows you to centralize all your digital…
Liked by Paul Gray
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Isometric is releasing a new digital monitoring, reporting and verification (dMRV) platform to speed up the verification and issuance of carbon…
Isometric is releasing a new digital monitoring, reporting and verification (dMRV) platform to speed up the verification and issuance of carbon…
Liked by Paul Gray
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We've just been recognized by the MACH Alliance as a certified member 🎉 MACH brings together a global collective of companies working to shape the…
We've just been recognized by the MACH Alliance as a certified member 🎉 MACH brings together a global collective of companies working to shape the…
Liked by Paul Gray
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Webflow is no longer the best kept secret in tech. Today, Webflow is kicking off its first major brand campaign in our 12-year history! We are…
Webflow is no longer the best kept secret in tech. Today, Webflow is kicking off its first major brand campaign in our 12-year history! We are…
Liked by Paul Gray
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Reporting from The Wall Street Journal makes it clear: if we want to scale high-impact and robust climate solutions, we need to grow and rationalize…
Reporting from The Wall Street Journal makes it clear: if we want to scale high-impact and robust climate solutions, we need to grow and rationalize…
Liked by Paul Gray
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This is a friendly reminder that growth is not linear. Growth, in life, health, business, anything, is a constantly changing hill to climb. Once you…
This is a friendly reminder that growth is not linear. Growth, in life, health, business, anything, is a constantly changing hill to climb. Once you…
Liked by Paul Gray
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Webflow Conf is going to be amazing! With session tracks for marketing and design teams on collaboration, design, using integrations and optimizing…
Webflow Conf is going to be amazing! With session tracks for marketing and design teams on collaboration, design, using integrations and optimizing…
Shared by Paul Gray
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The Webflow Experts program just got a makeover. Introducing the all new Certified Partner Program 🎉 The new program will provide exclusive…
The Webflow Experts program just got a makeover. Introducing the all new Certified Partner Program 🎉 The new program will provide exclusive…
Liked by Paul Gray
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