Vivek Pareek

Vivek Pareek

Calgary, Alberta, Canada
2K followers 500+ connections

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Activity

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  • Shell Graphic

    Shell

    Calgary, Alberta, Canada

  • -

    Shanghai China, Singapore

  • -

    Singapur

  • -

    Singapur

  • -

    London, United Kingdom and Singapore

  • -

    Amsterdam Area, Netherlands

  • -

    India, Netherlands

  • -

    Indien

Bildung

  • Graphic

    -

  • -

  • -

Licenses & Certifications

Projects

  • Brand Partnership

    -

    Shell and Marvel Studios partnership on Dr Strange Movie. Further expansion into always on partnerships with Marvel Heroes United

    Other creators

  • Media

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    Selection of Multi year Media Buying partner for Shell

    Other creators

  • Marketing Mix Modelling

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    Using Econometric modelling to predict Brand Sales and Brand Preference from controllable business inputs

    Other creators

  • Carbon Neutral Lubricants

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    Launch of Shell Helix Carbon Neutral

  • Prioritization of New car features using conjoint analysis

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    In this project for a European car manufacturer, we developed a template (based on conjoint analysis of target consumers) to make trade-offs for features in New Car development.

    Other creators

  • Enhanced yield on advertising expense by improved allocation across multiple consumer touch-points

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    In this project for a Global car manufacturer, we used a consumer-impressions based methodology to identify cost effective and emerging media (in a high media inflation environment) to improve yield on advertising expense.

    Other creators

  • Radiant

    -

    Brand Innovation for RIN that led to superiority vs competition and competitor was named in the ad

Honors & Awards

  • Best ROI for Small Advertising Budget - Shell Advance Masterclass

    Shell Brands International

  • Shell Helix Waze Partnership

    Shell Brands International

    Best use of Media Partnership for Shell Helix

  • M &M - Best Brand Campaign Gold

    Marketing and Media Awards

    Shell Advance Scooter Campaign

  • Campaign Asia Top 1000 Brand - Silver

    -

    Shell Advance Agency Partnership

  • Dean's List

    INSEAD

    Awarded for being in Top 10% of students during MBA

  • Reliance Award

    Indian Institute of Technology, Madras

    Awarded for being the student with the best academic record in B Tech (2000-2004)

Languages

  • Englisch

    Native or bilingual proficiency

  • Hindi

    Native or bilingual proficiency

  • Spanish

    Limited working proficiency

  • French

    Elementary proficiency

Organizations

  • Haskayne School of Business, University of Calgary

    Guest Lecture

    - Present

  • Marketing Institute of Singapore

    -

    - Present

  • Singapore Heart Foundation (SHF)

    -

    - Present

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