Current AI adoption among consumers
How do they perceive top AI players, and which AI applications unsettle them?
The data dilemma
Are consumers at ease with their data training AI? Who do they trust with their data security and AI's fairness?
Make a plan for compliance
Will consumers favor businesses that champion ethical data practices through better pricing or a greater likelihood to purchase?
"Business leaders need to prioritize the ethical use of data as a competitive priority, particularly as AI changes their day-to-day operations. Instead of leaders prognosticating whether consumers care about these issues or not, the genie is out of the bottle: data privacy in the era of AI is no longer a nice-to-have, it’s a need-to-have.”
Tom Chavez
Founder and Chair | The Ethical Tech Project
About The Ethical Tech Project
At the nexus of innovation and responsibility, The Ethical Tech Project is a beacon for companies navigating the intricate waters of AI and data privacy.
Our mission is to bridge the gap between technological advancement and ethical considerations, ensuring a future where progress benefits all.
About Ketch
Ketch enables businesses and platforms to build trust with consumers and grow with data.
The Ketch Data Permissioning Platform is a coordinated set of applications, infrastructure, and APIs that collapses the cost and complexity of privacy operations and mobilizes responsibly gathered data for deeper customer engagement and top-line growth.
4.6 out of 5
Top-rated consent management
platform on G2
