HUGO BOSS

Our newly launched BOSS Fall/Winter 2024 campaign embraces the powerful narrative "It's for Life," as we take the #BeYourOwnBOSS journey into its next chapter.    This season we welcome new faces to our cast, including David Beckham in his debut BOSS campaign, Grammy-winning Burna Boy, and South Korean star Lee Jong Suk. Returning talents include supermodels Gisele Bündchen and Naomi Campbell, who now also represents BOSS Watches, Jewelry, and Eyewear, alongside Matteo Berrettini.    Explore the new collection of sophisticated BOSS tailoring, and learn more about the campaign here: on.hugoboss.com/BFW24- 

Quality clothing and high-performance materials come together in the first-ever BOSS x Aston Martin capsule collection.     This off-the-track lifestyle wardrobe caters to the modern consumer’s desire for luxury performance — with prestigious craftsmanship and innovation from Aston Martin Lagonda Ltd, and traditional authentic tailoring by BOSS. Our brand ambassador Fernando Alonso stylishly takes center stage as the face of the campaign.     Experience the pinnacle of modern sophistication — realized through our shared focus on heritage, craftsmanship, and flawless design. Learn more about the collaboration here: on.hugoboss.com/BxAM- 

We are celebrating 25 years in Izmir! This year sees two fantastic milestones for us: the 100th anniversary of HUGO BOSS, and also the 25th anniversary of HUGO BOSS Izmir. Established in 1999, our facility in Türkiye has evolved from a suit production hub to our largest manufacturing location, employing over 5,100 talented individuals, 62% of whom are women.     HUGO BOSS Izmir has seen incredible growth over the years. It now produces the full range of BOSS and HUGO products for the European market and boasts an annual production capacity of over 7 million units. As a crucial production hub in our nearshoring strategy, we have created a state-of-the-art facility by investing in Industry 4.0 innovations — like networked machines, data analysis, and flexible processes — which will keep propelling us into the future.    Our people are the key to our success, and we strongly believe in supporting the communities we are part of. In addition to creating job opportunities, HUGO BOSS Izmir has sponsored over 1,500 students through the HUGO BOSS Education Association, and supported over 1,600 women re-entering the workforce via our Open Doors for Women program.    It’s been an incredible quarter of a century of growth for HUGO BOSS in Izmir. Congratulations to our on-site team on this milestone, and thank you for your invaluable contributions over the years. Let’s continue to SHAPE. TOMORROW. together! #insideHUGOBOSS 

Our milestone 100th anniversary celebration involved an exciting and innovative hi-tech twist: a digital revival of six iconic looks!    We dipped into our archives and rendered three BOSS and three HUGO outfits as 3D animations, epitomizing our heritage of tailoring and style:    🌴 BOSS Miami Vice Suit: the sleek and stylish suit famously worn in the hit TV series "Miami Vice" that defined the 80s 👖 HUGO Dungarees: the instant icon debuted in HUGO's inaugural 1993 fashion show, and relaunched in the first HUGO Blue collection  🥊 BOSS Rocky Balboa Quarter Zip: worn by Sylvester Stallone in the 1976 film "Rocky".  ✨ HUGO White Shimmer Suit: a modern, feminine three-piece suit that dazzles with its unique shimmer  🦍 HUGO x Bape Short Suit: merging the classic BAPE® CAMO pattern with HUGO's signature red, from the Mr. Bathing Ape capsule collection 🤖 BOSS Future Look: the digital-only design from the 2023 Techtopia Fashion Show    These 3D assets were also the star of an activation during our summer party. Our colleagues had the opportunity to claim these looks as NFTs, keeping a piece of HUGO BOSS history with them forever.     We SHAPE. TOMORROW. together! #insideHUGOBOSS 

Trust your own way. Love your own way. This year we’re celebrating it in a big way at two #Pride parades! 🏳️🌈 This past weekend, HUGO BOSS debuted at Pride Amsterdam in the Canal Parade! Together with Managing Director Volker Herre and around 50 of our colleagues from the Western Hub, the HUGO BOSS ponton floated at Prinsengracht — close to our Leidsestraat flagship store — decorated with our Pride motto “Trust your own way. Love your own way.” And earlier, in July, we returned to the Christopher Street Day parade in Stuttgart for the second year in a row, with a truck also decorated with our Pride motto. Eighty of our colleagues — including Rashmi Verma, VP Global Employee Experience, and Marco Falcioni, SVP Creative Direction — joined the celebration, full of joy and love. At HUGO BOSS, we are committed to supporting the LGBTQIA+ community and equal rights for all — throughout the year! #insideHUGOBOSS #CSD #PrideAmsterdam

HUGO BOSS reports further revenue improvements in the first half of the year. This, despite a slight decline in Group sales in Q2 as a result of global macroeconomic headwinds and softer consumer sentiment. Some key points from our recent financial report: ▪️ Revenue improvements in the first half of the year at 3% despite challenging market environment, Q2 Group sales with a slight decline of 1% ▪️ EBIT development impacted by market uncertainty and higher operating expenses, with EUR 70 million reported for Q2 ▪️ Robust improvement in gross margin, up 50 basis points to 62.9%, reflecting ongoing focus on leveraging the company’s business operations platform ▪️ Strong improvement in free cash flow driven by further optimization of inventories  ▪️ Financial outlook for 2024 has been adjusted to reflect the challenging market conditions, but we remain confident in our ability to continue our above-trend sales growth also in 2024   Further details are available in the press release on our groupsite: on.hugoboss.com/Q2/24- 

Join us as we continue to drive sustainable change in fashion with BOSS “THE CHANGE" — the platform that focuses on empowering new innovative technologies and sustainable materials. 🌍    Our latest step with BOSS “THE CHANGE” is expanding our use of the revolutionary HeiQ AeoniQ™ fabric in a new product category: footwear! The new sneakers, made with the sustainable cellulose yarn, offers unmatched durability, moisture management, comfort, and style — plus, they also bring us closer to realizing our goal of 0% polyester and polyamide by 2030.     Stay tuned for more of our innovations as we shape a more sustainable future of fashion! 👟 

What a way to celebrate 100 years of HUGO BOSS! 🎉    This year our annual summer party was extra special as we marked our 100th anniversary. We transformed our headquarters into a summer festival ground, with a stylish Miami Vice inspired throwback to the 80s — the decade when HUGO BOSS established itself as a leading international fashion brand, dressing celebrities of the era like the leading characters of the popular tv show Miami Vice.    We celebrated this once-in-a-century moment with our colleagues from Metzingen, Filderstadt, and Wendlingen. We also invited former and current members of the supervisory and management board — people who helped guide the company to where we are today — to celebrate with us.     Our colleagues set the vibe for an incredible night, with lots of delicious food, drinks, and dancing to our HUGO BOSS rock band and DJ Felix Jaehn, who kept the party going.    Thank you to the events team for putting together a show-stopping party, fit to celebrate 100 years of style. We will continue to SHAPE. TOMORROW. for the future of fashion! #insideHUGOBOSS 

Last week, over 200 global colleagues came together at our headquarters to engage, exchange, and learn during our inspiring TWIN Focus Week. TWIN is the main initiative for our CLAIM 5 pillar “Organize for Growth” and the program aims to build a smart & tech-driven value chain, connecting all relevant processes & systems from product development until point of sale & beyond.    The three-day event featured collaborative workshops, in-depth discussion rounds, and much more. Employees on campus had the chance to learn more about the TWIN through an interactive Experience Area and a Global Townhall. We are looking forward to the next milestones of our TWIN as we SHAPE.TOMORROW. at HUGO BOSS!    Be sure to check out our recap video below with highlights from the event. #insideHUGOBOSS 

This Pride Month, we showed our commitment to diversity, equity, and inclusion at Europe’s largest LGBTQI+ job and career fair — Sticks & Stones Fair in Berlin. 🏳️🌈     At HUGO BOSS, we believe in the power of the fashion industry to inspire and create a better future for all. We go beyond tolerance and embrace the rich dimensions of diversity within everyone — including race, gender, age, abilities, sexual orientation, and beliefs.    Join us in fostering an inclusive world where everyone feels valued and empowered. Let's celebrate diversity and continue shaping the discourse together!     Are you ready to work in a company that actively fosters an open and inclusive culture? Take the next exciting step in your career with us: on.hugoboss.com/careers     #insideHUGOBOSS #thatsmyHUGOBOSS #sxs24