PUMA Group

Our mission: rewrite the rules of speed 👟 How better to do it than by launching the highly anticipated Fast RB NITRO™ Elite? This game-changing shoe packs 58mm of NITROFOAM™ Elite and three carbon PWRPLATEs for unmatched propulsion, cushioning, and responsiveness. Designed with a unique laceless upper and reinforced with PUMA PWRTAPE, it’s built to push the limits. As Romain Girard, Head of Innovation Design at PUMA, says, "This is not just a running shoe; it's a statement." With only 1,000 pairs available worldwide, this truly is a once-in-a-lifetime chance to discover #ForeverFaster. Check out what the shoe has to offer👇

History is made - again! 🏆 We are thrilled to celebrate our PUMA Athlete Mondo Duplantis as he shatters his own world record for the 10th time! At the Diamond League in Silesia, Poland, Mondo cleared an incredible 6.26 meters. The sky is yours, Mondo! How much higher will he go? ⚡ #ForeverFaster

Record alert! 🔔 Have you heard of our PUMA Archive Bridge? Located at our HQ in Herzogenaurach, the bridge serves as a living timeline of PUMA's more than 75-year legacy, highlighting our most iconic athletes, ambassadors, and groundbreaking products. Our PUMA Archive team regularly hosts tours on the bridge, offering both employees and guests a unique opportunity to discover PUMA's history. And we are excited to share a new record! In June 2024, 267 people visited the bridge in just one month. What unforgettable PUMA moment would you want to see on the bridge? 👀 #LifeAtPUMA

Dive into the PUMA Archive with us ⚽️ It's no secret PUMA's legacy in football boots is legendary. From the golden goals scored with the KING PELÉ, to the first ever screw in stud shoe with the Super Atom, our archive holds some true treasures. We dived into the PUMA Archive to explore some of our most iconic designs. What’s a memorable story you have about these boots?💭

Let's play a game of This or That! 🔥 We already asked our #PUMAFam and know it's your turn. Which side are you on? Drop your choice in the comments! 👇

It's #Paris2024, of course we hosted a sports challenge😎 Get ready for some fun as our PUMAs go head-to-head in mini-challenges around the PUMA House. Who will come out on top? Stay tuned to find out! 💪

We welcome Johan Kuhlo as our new Managing Director GCC! 🙌 Having been part of the #PUMAFam since 2015, Johan has held various positions at PUMA, including Head of Corporate Strategy and Investor Relations. Most recently, he worked as Managing Director EEMEA Distribution, where he oversaw more than 40 markets. In his new role, Johan will oversee the major markets UAE and Saudi Arabia, as well as Qatar, Kuwait and Oman. We wish you all the best for your new role, Johan!

PUMA ranked in top ten of Europe’s Climate Leaders by Financial Times 🌍 Every year Financial Times analyzes the climate ambitions of European companies. This year, PUMA has ranked in eighth place among the 600 companies analyzed. The FT awarded the best scores to businesses which achieved the greatest reduction in their direct greenhouse gas emissions and indirect emissions from purchased energy (Scope 1 and 2). It gave more points to those companies which also reported on their indirect emissions from the supply chain (Scope 3), and which worked with external organisations such as CDP and the Science Based Targets Initiative. “There is still a long way ahead of us in reducing our emissions, especially in the supply chain, where most of our greenhouse gas emissions occur,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. Kudos to the #PUMAFAM and partners around the world for your dedication towards chasing our climate goals. Let’s keep pushing together for #FOREVERBETTER 💚 Click here to find out more: https://bit.ly/4dP8ZNW #FINANCIALTIMES #EUROPESCLIMATELEADERS

A Night to Remember✨ Following the spirit of "Work Hard, Play Hard", PUMA India hosted a spectacular Gala night to honor and celebrate our top-performing employees, rewarding them for their dedication and hard work throughout the year. To make the night even more unforgettable, we welcomed two of India’s sporting legends and brand ambassadors: MC Mary Kom, the iconic six-time world boxing champion, and Mohammed Shami, the nation's leading fast bowler and successful cricketer. They were not only taking our #PUMAFam through their inspiring journeys, but also shared top tier motivation on how to tackle challenging times: to keep in mind that "the comeback is always greater than the setback". Get some insights into the celebration! 👇

We can't get enough of our PUMA House❤️ #Paris2024 has been an incredible journey for our brand, with our exclusive PUMA House serving as a home away from home for our athletes. While pictures and videos capture the experience, we wanted to know: how would you describe the PUMA House in just one word? We asked this question to our #PUMAFam, who have been both visiting and working at the PUMA House, helping to create the magic behind this big project. Here are their answers👇#LifeAtPUMA