UNICEPTA

🌍 #Paralympics – Incredible Performances, but Lacking the Attention They Deserve? In a year filled with major sporting events like the EURO 2024, the world of sports has once again proven to be a key driver of public attention. For #corporatecommunication professionals, these events provide valuable insights into how global narratives shape public opinion and influence brand visibility. While the Summer Olympics stole the show with an incredible 377 million engagement, the 2024 Paralympics made an impressive impact of its own with 69.7 million engagements – outpacing even global events like the Tour de France. Interestingly, unlike the Olympics, which saw a drop in attention after the grand opening ceremony, the Paralympics maintained steady engagement throughout. Consistent updates, like the daily "How the Day Went" segments, kept fans connected and engaged, proving that steady, meaningful content can keep the momentum going – even without headline-grabbing moments. 💡 As we reflect on this landmark year for sports, our analysis highlights that engagement isn't always about the biggest spikes – it's about sustaining the connection with your audience. 📊 Download our report now and get access to exclusive media insights for the Paralympics 2024: https://lnkd.in/evn-wjhp #listentotheworld #diversity #disability

🚀 AI in Communication: Smarter Decisions with Data-Driven Insights 🚀 Unlock our exclusive offer for #KKongress2024 now! Curious about how AI in media intelligence can enhance your communication strategy? Secure an exclusive workshop for you and your team – available only during the Kommunikationskongress. Discover insights on: 🔹 Generative AI in data-driven communication 🔹 Advanced AI-powered issue monitoring 🔹 New analysis methods and practical use cases 🔗 Secure your spot now and elevate your communication game! https://lnkd.in/e6guHV7i Why UNICEPTA? We’ve been at the forefront of AI integration for over 10 years, ensuring you get cutting-edge solutions to make smarter communication decisions. Join our workshop and explore #Kommunikationskongress #MediaIntelligence #UNICEPTA #DataDrivenDecisions #AIinCommunication

How is online media discourse shaping global discourse and public perception? Following last night’s Presidential debate, Kamala Harris has further solidified her position in the public eye by repeatedly pushing Donald Trump off his talking points. With the #USelections heating up, we dive into the latest insights from our research. For communicators – whether in #politics or #corporatecommunications – keeping a pulse on public sentiment shifts is essential. #MediaAnalysis provides the strategic insights to refine your messaging as the conversation evolves. This election has proven how quickly narratives can change, making it crucial to monitor closely. What are the findings directly after last night’s debate? The media widely view Harris as the clear winner of the debate, and our initial post-debate analysis confirms this perception. It reveals that Harris has strengthened her media presence, surpassing Trump in both online and social media conversations. We expect even more coverage to emerge as the day unfolds.   🎯And what are the key takeaways from recent media coverage about the US elections? 💡 Harris Maintains Strong Visibility: Since Biden’s withdrawal, discussions around Kamala Harris have remained at a consistently elevated level, reflecting ongoing public interest. 💡 Trump’s Interview Impact: Donald Trump saw a temporary surge in media attention following his interview with Elon Musk, but his overall visibility has not kept pace with Harris in recent weeks. 💡 Sentiment Shift for Trump: Although Trump’s media presence has stayed relatively steady, there has been a slight reduction in the negative sentiment surrounding him. 💡 Harris Under Scrutiny: Harris faced some criticism after her speech at the Democratic National Convention, adding a layer of complexity to her otherwise strong media presence.       #listentotheworld  

🎉 Just three more days until the Kommunikationskongress 2024 opens its doors! 🎉 As one of the premier gatherings for communication professionals, this year’s #kkongress promises exciting opportunities for networking and exploring the latest trends in #corporatecommunication. We're proud to support this “class reunion” of communicators as a sponsor and are looking forward to reconnecting with familiar faces while sharing fresh ideas that will shape the future of our industry. Curious to see who you’ll meet this year? Will we see you on September 12th? Want to learn more about #MediaIntelligence and how we can support your comms team? Visit: https://lnkd.in/e5aHeqPn or stop by our virtual booth, and let’s explore how we can help take your communications to the next level. Let’s make waves together in Berlin! #Kommunikationskongress #listentotheworld

We've just released a new edition of UNICEPTA Data-driven Insights. In this issue, we cover the #USelections and the German state elections in Thuringia and Saxony, examining how media influences public perception. We also reflect on #Paris2024, showcasing our research on the media winners of the Olympics, and dive into how modern corporations in the US, UK, and Germany are leveraging #TikTok. Don’t miss out on insights from our upcoming research projects — we hope you enjoy reading this edition! If you haven’t subscribed yet, make sure to do so now! https://lnkd.in/eX8qCFzA

On Sunday, the state elections in Saxony and Thuringia delivered devastating results for Germany’s established political parties, as the far-right Alternative für Deutschland (AfD) secured more seats in both state parliaments than ever before. Our latest analysis, featured today in Handelsblatt, delves into how Saxony’s Minister President Michael Kretschmer gained significant media advantage, influencing public perception and potentially swaying the results in favor of the CDU. In our research, we analyzed over 53,000 articles from nearly 500 leading media outlets, highlighting disparities in media coverage and its impact on #PublicOpinion. Leverage these insights and learn more about Sunday’s elections in Ben Mendelson‘s article here (Paywall; article available in German): https://lnkd.in/e6SdAVTc #mediaintelligence #dataanalysis

🌍 UNICEPTA awarded with EcoVadis Bronze Certificate In today’s business landscape, #sustainability must not just be a buzzword – it needs to be a critical component of corporate strategy for every business. The EcoVadis rating, recognized globally, helps us evaluate and enhance our processes, ensuring we meet the highest standards in environmental, social, and ethical practices. This certification is a testament to our unwavering commitment to #CorporateSocialResponsibility and sustainable business practices—and we are aiming for even more. Every day, we work hard to improve every aspect of our organization, and we will continue to strive for even better ratings. This recognition also underscores our dedication to aligning with international standards and meeting regulatory requirements.   🔗 Learn more about our corporate responsibility initiatives and our commitment: https://lnkd.in/enau6Frz #UNICEPTA #listentotheworld

🔍 Exploring the overlooked aspects of diversity in #CorporateCommunication Diversity is key in modern #ESG communication, but are we fully addressing all aspects of diversity in our awareness days and authentic #inclusion messaging?  While Pride Month plays a significant role in public outreach, other critical aspects of diversity, such as Disability Pride Month and Autistic Pride Day, often remain in the shadows. Our analysis reveals that, despite their potential for high engagement, discussions around disability-related topics tend to taper off quickly. By addressing these communication gaps, corporations can fulfill a critical need and drive substantial engagement. 📊 Key Insights - Quick Response: The window of opportunity for active discourse is brief. - Missed Opportunities: #AutisticPrideDay remains an underutilized occasion for impactful communication. - Strategic Communication: Companies that address these gaps can not only strengthen their ESG messaging but also contribute significantly to fostering a genuinely inclusive corporate culture. #listentotheworld #DisabilityDiversity

We’re proud to share that UNICEPTA's data has been featured in a recent Handelsblatt article by Ben Mendelson, shedding light on which associations hold the most influence in German politics. Our analysis, covering over 4,000 articles in leading media outlets, reveals surprising trends—it's not always the biggest spenders who have the most sway. Notably, BDI - Bundesverband der Deutschen Industrie e.V. topped the list for the most citations, with GDV Gesamtverband der Deutschen Versicherungswirtschaft e.V. and DIHK also standing out for their media presence. The article emphasizes the value of data-driven #insights in understanding the true landscape of political influence. At UNICEPTA, we’re committed to delivering high-quality media analysis that drives transparency and informed decision-making. 🔗 https://lnkd.in/eTH-_CnU (Paywall) #listentotheworld #DataDriven #PoliticalInfluence #Transparency #UNICEPTA #MediaAnalysis #Handelsblatt

Who’s driving innovation in the #automotive industry? In today's fast-paced automotive landscape, #innovation is more than just a buzzword – it’s a competitive necessity. In this highly dynamic and contested market, innovation has become the key differentiator for OEMs shaping the #FutureOfMobility. Our Mobility Innovation Ranking for the first half of 2024, led by UNICEPTA’s Silke Nehlig, in cooperation with Automobilwoche, highlights how leading brands are setting new benchmarks in #eMobility, autonomous driving, and connected services. We dive deep into public conversations, exploring how car manufacturers are perceived in (online) news media and how they are driving conversations on social media. Find out who’s leading the charge and which brands are striking the right tone with their target audiences in this article (available for purchase in German only): https://lnkd.in/dXKGmuVt   #listentotheworld