Zalando Marketing Services

This Back-to-School season, Jordan, Nike, Levi Strauss & Co., Converse, and POLO RALPH LAUREN are sparking inspiration and driving conversions - New Adventure Begins. Our multi-pronged campaign blends organic storytelling with strategic placements, showcasing the depth and breadth of Haddad's assortment. From captivating homepage takeovers to a phased conversion strategy, we capture the essence of Back-to-School shopping across the EU. Discover the campaign here: https://lnkd.in/eB9KKTvh Huge thanks to Quentin Loritte, Vicky Walton, & Cathrin Robertson from Haddad Brands for the great collaboration. Shoutout to all colleagues involved: ZMS Partner Management: Tatiana Leonova, Aakash Gupta, Tina Fritzsche Julie Darcq, & RAJYASHREE DUTTA ZMS Creative: Alexandros Kalaitzidis, Janine Stephens, Cyra Aimée Brinker, & Jonatan Gil AdOps: Bruno Meireles & Poulomi Sengupta Zalando Buying: Tunu Magelassa Strategic Partner Management: Adriana Mächler #ZMScampaign #backtoschool #jordan #nike #levis #converse #poloralphlauren

Summer and festival season are in full swing! 🎡 In our most recent campaign with Hollister Co. and Zalando, we launched a dynamic 360° campaign and onsite experience, localizing Hollister’s Global Festival approach tailored for German teens and the Zalando audience. The campaign started with a Homepage Takeover in Germany, Switzerland, Poland, and the Netherlands on June 26 to build hype around Hollister as the go-to brand for Gen-Z's festival looks. From there, we partnered with 5 influential TikTok creators to amplify Hollister's brand credibility among teens, sending them to the 2024 Feel Festival in Germany. They shared authentic BTS content—from getting glammed up to capturing their top festival moments together. You can already check out the creative campaign landing pages here:  https://lnkd.in/eH2hY-Qd Huge thank you to Kerry Hanks and the whole Hollister team for the amazing collaboration. Kudos to all Zalando colleagues who also helped make this happen! ZMS Partner Management: Kate Owczar ZMS Creative:Rokaya El Ghouate Zalando Buying: Kendra Tallentire AdOps: Lena Zhao #ZMScampaign

Introducing "Beyond your wildest dreams" by The Estée Lauder Companies Inc., the second chapter of last year’s ANR campaign, inspired by the whimsical world of Alice in Wonderland. As said in Alice’s own words: “I knew who I was this morning, but I've changed a few times since then.” ✨ Every morning brings a fresh canvas of possibilities. With the magical duo of Advanced Night Repair serum and Double Wear Foundation, we show how your skincare dreams can transform into reality - beyond what you ever imagined. You can find our magical landing page: https://lnkd.in/emdM7B3k Many thanks to the Estée Lauder team for the great collaboration: Melina Domagala, Lea Dessoi, Sanjana KINARIWALA & Pauline Klees, and our model Kine Diagne A massive thank you to our incredible team who turned this vision into reality: Creatives: Tosca Rundholz, Marit L., & Paulina Henrich-Bandis Creative Director: Easton West Creative Production: Laura Howes Social: Mondell Williams ZMS Project Manager: Clara Petriccione, Sophie Furlotti, & Silvia Perrotti Partner Management: Alexandra Mueller, Katharina K., & Sarah Edorh Creative Copywriter: Christine Kakaire Designer: Alina Bergmann & Malte Knittel Landing Page Set-up: Yueksel Incel & Aristotelis Kaltirimtzis Casting: Julia Valeska Nische Styling: Santiago Rodriguez Fernandez Post Production & Retouch: Anne Wiesner & Shiva Dehghanpour #ZMScampaign

We're thrilled to announce the first-ever Zalando x UGG event, celebrating the launch of The Golden Collection by UGG! ✨ UGG's springtime Classics have been designed to inspire their customers' next adventure, no matter how they define it. Embrace the golden hour feeling, ready? Let’s go. Glow! Feels like UGG - The Golden Collection is here to make you the adventure in springtime Classics: https://lnkd.in/gXwn-4-C Many thanks to Marlene Kruschina from UGG for the gerat collaboration. Congrats to all everyone involved: Partner Consultancy: Nikol Kopeć Solution Architect: RAJYASHREE DUTTA  Creative: Jana Maria Lang, Barbara T., & Melis Karaca Buying: Laura Jefferies AdOps: Kyle Delzin Event & communication: Antonia Hobel Event agency: Schach zu Dritt | Gesellschaft für Kommunikation mbH #ZMScampaign #Zalando #UGG #TheGoldenCollection #SpringtimeClassics

We are thrilled to announce that ZMS has officially joined the German Federal Association of the Digital Economy (BVDW e.V.) as a proud member! Joining BVDW marks a significant milestone for us, reflecting our commitment to driving digital innovation and excellence within the industry. As a member of BVDW, we are excited to collaborate with other leading digital companies, share insights, and contribute to developing digital standards and best practices. We'll have a particular focus on the Retail Media Circle, where the BVDW channels the voice of retail media players from all industries. Sema Saglik, who will be taking a key role in representing ZMS says: "We joined the BVDW because we firmly believe that our expertise in digital and interactive marketing can make a significant contribution to shaping the future of retail media. As one of the market leaders in retail media marketing with over 70,000 completed campaigns, we want to actively participate and positively drive developments in the industry, creating maximum value for companies, brands, and customers alike." We look forward to actively participating in BVDW's initiatives and events and are eager to contribute to the vibrant digital community. #ZMSxBVDW #BVDW #retailmedia

Two weeks ago, we joined the Boston Consulting Group (BCG) at their Cabana during the renowned Cannes Lions Festival. Dinesh Deva, VP Advertising, Product and Tech at ZMS, joined their panel discussion "The Future of Customer Experience and Growth," together with Marisa Thalberg, CMO at United Parks & Resorts, Connor Marsden EVP at Salesforce, and host Robert Derow, Managing Director at BCG. Additionally, Dinesh was interviewed by Amaryllis Liampoti, Managing Director at BCG: "We use data and insights about how consumers interact on Zalando to be able to expand and say, who are the users brands can reach.", Dinesh says. Watch the full interview below. #ZMSgoesCannes #BCGatCannes #CannesLions2024

We're thrilled to announce the launch of Sol de Janeiro on Zalando! We crafted a creative, social-first campaign, collaborating with a talented digital artist and a cutting-edge CGI team to celebrate their launch. Together, we've created dynamic, immersive backgrounds inspired by Sol de Janeiro's vibrant line, transporting our consumers straight into the heart of this Brazilian-inspired brand. ☀️ Experience the essence of summer all year round with Sol de Janeiro on Zalando here: https://lnkd.in/e_Vwxchs Huge thank you to Yogeeta Dastane, Laura Puddu, and Vera Angerbauer from Sol de Janeiro for the amazing collaboration. Congrats to all colleagues involved: Account Management: Silvia Perrotti & Clara Petriccione Partner Management: Piia-Liis Ojasaar & Alexandra Mueller  Creative: Tosca Rundholz, Katy Peck, & Thorsten Grimm Production: Laura Howes Design & Retouch: Kate Yeung, Shiva Dehghanpour, Malte Knittel, Pau C., Fabian Bollig, Alina Bergmann, & Christopher Mueller Copy: Alina Hoyne CGI Team: Andrea Magna, Thomas Spieler, Daniel Rizea, & Christian Gschweng Category Management: Nina Steward Media: Jaka Letnik #ZMScampaign #SoldeJaneiroxZalando

Bold, chic, and oversized - Chloé's new Naomy sunglasses, exclusively available on Zalando. Chloé wanted to return to their original roots and create a sensual Chloé that radiates with warmth and positivity, envisioning an alluring summer with the new Naomy frames. With striking, oversized silhouettes – chic square pilot and round styles – the bold sunglasses evoke the glamorous 1970s. We supported the launch with an exclusive zPlus campaign, ensuring early access for zPlus members. Check out the eye-catching sunglasses, a design blend of ultra-modern and vintage-inspired here: https://lnkd.in/e6sywRdz Huge thank you to Matteo Ferrarini, Paula Fernandez, & Juarez Ludovica Attolico from Chloé for the great collaboration. Congrats to all colleagues involved: ZMS Partner Management: Adilah Redzuan & Arthur Lanoix Zalando: Aoife Ni Mhurchu, Zoe Driver, & Anna Zamirowski Zalando Plus: Luisa Gerlach ZMS Media: Julia V., Noor Darraj, & Salomé Beruashvili Copywriting: Nassim Turki #ZMScampaign #designer

Find us in Cannes at the Boston Consulting Group (BCG) Cabana ☀ Dinesh Deva, VP Tech at ZMS, is joining the panel discussion "The Future of Customer Experience and Growth," alongside Marisa Thalberg, CMO at United Parks & Resorts, Connor Marsden EVP Salesforce, and host Robert Derow, MD at BCG. They will explore how technological advancements and channel fragmentation are transforming the way brands reach and engage with customers. Join us on June 20, 2024 at 11:15-12:00 (CEST) at the BCG Cabana. #ZMSgoesCannesLions #BCGatCannesLions #CannesLions #Cannes

Last week, we participated in the 2nd Zaloogle Festival, the dynamic partner day co-hosted by Zalando and Google! It was an inspiring day filled with insights and innovations, showcasing how our collaboration keeps us at the forefront of the industry. Our highlight was of course the speech of our very own Heike Lari, Director Partner Consultancy & Propositions, together with Kim Roberts, Retail Media Lead at Google, on "The New Era of Retail Media." Their session shed light on how our strategic partnership with Google empowers us to revolutionize retail media, creating unparalleled opportunities for brands and delivering exceptional experiences for our customers. Huge thank you to Thomas S., Ingrid Isaak, and Tarek Nassreddine for the great organisation! #Zalando #Google #ZaloogleFestival #RetailMedia