Patrick Stal

Patrick Stal

Berlin, Berlin, Deutschland
7192 Follower:innen 500+ Kontakte

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As SVP International Marketing at HelloFresh I lead our marketing efforts across 7 brands…

Artikel von Patrick Stal

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Aktivitäten

Berufserfahrung

  • HelloFresh Grafik

    HelloFresh

    Berlin, Germany

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    Miami, Florida, United States

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    Cambridge, Massachusetts, United States

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    Niederlande

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    London, England, United Kingdom

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    London, England, United Kingdom

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    Berlin, Germany

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    Amsterdam Area, Netherlands

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    Amsterdam Area, Netherlands

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    Amsterdam Area, Netherlands

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    Amsterdam Area, Netherlands

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    Amsterdam Area, Netherlands

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    Amsterdam Area, Netherlands

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    Amsterdam Area, Netherlands

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Ausbildung

Veröffentlichungen

  • Een merk is altijd in bèta

    Interbrand, Tijdschrift voor Marketing

    Through the lens of branding, the authors describe four distinct ages that have defined and reshaped business: the Age of Identity, the Age of Value, the Age of Experience, and the forthcoming Age of You.

    Andere Autor:innen
    Veröffentlichung anzeigen

  • Branding NL

    Adformatie Groep

    Branding NL contains the visions of leading Dutch branding professionals on the different aspects of brand management. Ariën Breunis and I co-wrote a chapter about Interbrand's brand valuation methodology, outlining the importance of having an accurate measure of a brand's value when defining business strategy.

    Andere Autor:innen
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  • Interactieve Marketing - Blog

    Tijdschrift voor Marketing

    Veröffentlichung anzeigen

  • Duurzaamheid 2.0 - Blog

    Tijdschrift voor Marketing

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  • De vervagende grenzen binnen het Nederlandse medialandschap

    Tijdschrift voor Marketing

    Voor de derde keer op rij heeft Interbrand samen met Tijdschrift voor Marketing de dynamiek van het Nederlandse mediamerken landschap in kaart gebracht. Belangrijkste conclusie: de grens tussen het mediatype en het mediamerk vervaagt. Mediamerken zullen zich dus nog meer moeten differentiëren.

    Andere Autor:innen
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  • Het onbenutte potentieel van Nederlandse retailmerken

    Interbrand Amsterdam

    Interbrand publiceert voor het eerst in Nederland een onderzoek naar de sterkste Nederlandse retailmerken op basis van merkkracht, een onderliggende factor van merkwaarde en graadmeter van hoe goed een merk wordt gemanaged. De bevindingen van het onderzoek onder Nederlandse retailmerken zijn verrassend. Opvallend is dat de sector in de breedte onvoldoende uit hun merken haalt in een tijd waar het merk belangrijker dan ooit blijkt te zijn.

    Andere Autor:innen
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  • Dutch media brands in flux

    Tijdschrift voor Marketing

    A study of the situation of the Dutch Media Brands landscape, in collaboration with Tijdschrift voor Marketing. Besides ranking the 25 strongest mediabrands in The Netherlands, the study establishes the underlying dimensions of Dutch media brands and channels. The report provides insight into recent developments in the dynamic media landscape and identifies trends which also prove relevant to brands outside of the media sector.

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  • Family Business Branding

    Tharawat Magazine

    A thorough investigation of branding best practices and how these apply to Family Business Brands. Concrete recommendations for family business brand owners as well as a specific look into family business brands in Arabia are contained in this article.

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  • A clear view on the Dutch media brand landscape

    Tijdschrift voor Marketing

    A study by Interbrand and Tijdschrift voor Marketing investigating the strength of media brands in The Netherlands.

    Andere Autor:innen
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  • The Top 25 Dutch Media Brands

    Tijdschrift voor Marketing

    Analysis of the strongest media brands in the Dutch market in 2010 (co-authored with Patrick Stal)

    Andere Autor:innen
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Auszeichnungen/Preise

  • Gold DMA Award - WorldRemit I*mMigrant campaign

    DMA

  • Most influential FinTech marketers

    The FinTech Marketing Hun

    Awarded as one of the world’s 30 most influential FinTech marketers in 2021.

  • Most unmissable people in Dutch marcoms

    Adformatie

    Elected as one of the 100 most unmissable people in the Dutch marketing communications industry.

  • Silver Transform Award for Best Creative Strategy

    TRANSFORM Awards

    SILVER Transform Award for Best Creative Strategy for ASICS rebrand

  • Best Marketing Advisors in The Netherlands

    Tijdschrift voor Marketing

    Elected one of the 30 best marketing advisors in the Netherlands

  • Bronze Transform Award for Best corporate rebrand to reflect changed mission/values/positioning 2011

    TRANSFORM Awards

  • Gold Transform Award for Best Benelux Region Re-brand

    TRANSFORM Awards

    Awarded for rebranding of Belgian Post to bpost

  • Gold Transform Award for Best Public Sector Rebranding 2011

    TRANSFORM Awards

    Awarded for rebranding of Belgian Post to bpost

  • REBRAND Distinction Award

    REBRAND 100

    REBRAND100 Distinction award for the re-branding of the Belgian Post to bpost (www.rebrand.com)

  • iF Corporate Brand Identity Design Award

    iF Communication Design Awards

    iF Communication Design Award for Corporate Design for the re-branding of the Belgian Post to bpost (www.ifdesign.de)

  • Best Marketing Advisors in the Netherlands

    Tijdschrift voor Marketing

    Elected one of the 30 best marketing advisors in the Netherlands

  • Cum Laude MSc in Management

    Nyenrode Business University

Sprachen

  • Englisch

    Muttersprache oder zweisprachig

  • Dutch

    Muttersprache oder zweisprachig

  • German

    Muttersprache oder zweisprachig

  • Spanish

    Muttersprache oder zweisprachig

Erhaltene Empfehlungen

  • LinkedIn Mitglied

    LinkedIn Mitglied

    „During his time at Zepz, Patrick proved to have one of the widest repertoires of any marketing leader I’ve had the pleasure to work with. He’s as comfortable crunching data models as he is sparring with a Creative team. He pairs brand marketing expertise with high growth performance channels. He empowers his teams, but equally holds them to account. He creates space for collaboration but never lets pace falter. It’s rare to find leaders who are as adept at gaining stakeholder buy-in to brave, visionary brand ideas, as being laser focused on every percentage point of conversion in the product funnel - but Patrick does just that. To top it all off, he does it with humility, integrity and bags of fun. Quite simply, one of the best. I’d work with or for him again in an instant.“

  • LinkedIn Mitglied

    LinkedIn Mitglied

    „I worked with Patrick throughout his time at Zepz on a range of projects from the day to day diagnosis of business performance to marketing efficiency through to growth strategies and marketing analytics strategy. Patrick showed himself to be a thoughtful and empathetic manager to his teams but never shied away from pushing them and those around him to operate at the highest level of performance and impact. His attention to detail and command of the data which powered the business was/is better than any CMO I have worked with to date. As a stakeholder he was clear in prioritisation and always made time for feedback/questions. I would happily work for/with Patrick in future and any company would benefit greatly from the multifaceted talents he brings and the attitude with which he brings them.“

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