Susanne Trautmann
Bad Langensalza, Thüringen, Deutschland
7240 Follower:innen
500+ Kontakte
Info
👋 Hi, I'm Susanne, a strategic-thinking enthusiast and communication expert with a…
Artikel von Susanne Trautmann
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Von der Gefühlsebene zur Sachebene: Wie das Marketing Canvas Meetingzeit halbiert
Von der Gefühlsebene zur Sachebene: Wie das Marketing Canvas Meetingzeit halbiert
Von Susanne Trautmann
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Hochbeete statt Beton: Refarm macht die Innenstädte grüner und nutzt das Marketing Canvas für den Produktlaunch
Hochbeete statt Beton: Refarm macht die Innenstädte grüner und nutzt das Marketing Canvas für den Produktlaunch
Von Susanne Trautmann
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How to win customers and influence their buying decisions with emotions
How to win customers and influence their buying decisions with emotions
Von Susanne Trautmann
Beiträge
Aktivitäten
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Full-House beim "Vordenkerabend"! Dr. Peter Kreuz hat sich gestern auf den Weg nach Erfurt gemacht und sein neues Buch "Rebel Mind" im Gepäck! Ich…
Full-House beim "Vordenkerabend"! Dr. Peter Kreuz hat sich gestern auf den Weg nach Erfurt gemacht und sein neues Buch "Rebel Mind" im Gepäck! Ich…
Geteilt von Susanne Trautmann
Berufserfahrung
Ausbildung
Bescheinigungen und Zertifikate
Veröffentlichungen
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B2B Marketing - A Guidebook for the Classroom to the Boardroom
Springer
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book.
The book not only builds on the existing classic literature for…This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book.
The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.Andere Autor:innenVeröffentlichung anzeigen -
100 Meisterwerke zeitgenössischer Druckgraphik: Aus der Städtischen Galerie Erlangen
Städtische Galerie Erlangen
Projekte
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GKN10x Accelerator Programme
–Heute
The 10x Accelerator Programme offers creative GKN employees a quick and agile platform to develop and test game-changing ideas that offer 10x improvements over the status quo. The initial Apply stage saw more than 160 applications received for the programme aimed at accelerating innovation across the Group. 18 teams went on to the second Develop stage where applicants worked with a consultant to develop their ideas, and five teams have made it to the third and final Pitch stage. I'm among the…
The 10x Accelerator Programme offers creative GKN employees a quick and agile platform to develop and test game-changing ideas that offer 10x improvements over the status quo. The initial Apply stage saw more than 160 applications received for the programme aimed at accelerating innovation across the Group. 18 teams went on to the second Develop stage where applicants worked with a consultant to develop their ideas, and five teams have made it to the third and final Pitch stage. I'm among the finalists with my idea of creating a digital learning and open innovation platform to increase understanding of the value of powder metallurgy.
Sprachen
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German
Muttersprache oder zweisprachig
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Englisch
Verhandlungssicher
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Swedish
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