Niko Marcel Waesche

Niko Marcel Waesche

Berlin, Berlin, Deutschland
5165 Follower:innen 500+ Kontakte

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Digital survivor, lots of scars and bruises. Co-Founder of GMPVC Group, an independent…

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Aktivitäten

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Berufserfahrung

  • GMPVC German Media Pool Grafik

    GMPVC German Media Pool

    Berlin Area, Germany

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    Berlin, Germany

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    Berlin, Germany

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    Berlin, Germany

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    London, England, United Kingdom

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    London, England, United Kingdom

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    Berlin, Germany

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    Berlin, Germany

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    Cologne, North Rhine-Westphalia, Germany

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    Frankfurt am Main, Hesse, Germany

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    Hamburg, Germany

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    London, England Metropolitan Area

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    Cologne Area, Germany

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    London, United Kingdom

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    Berlin Area, Germany

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    Berlin Area, Germany

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    Munich Area, Germany

Ausbildung

Bescheinigungen und Zertifikate

Veröffentlichungen

  • Programmatic Advertising. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time.

    Springer Gabler

    This guide to programmatic advertising edited by Oliver Busch contains contributions by more than forty leading advertising technology experts and practitioners developing and deploying programmatic approaches today, mostly in Europe.

    Andere Autor:innen

  • TV & Twitter: The Power of Engagement

    Television International Key Facts 2015 (22nd Edition)

    The article describes the importance of measuring quality of reach and social media engagement. It is based on experiences derived from a joint project carried out in 2015 by SPOT Netherlands, Twitter and GfK.

    Andere Autor:innen
    • Michel van der Voort
    Veröffentlichung anzeigen

  • SimplySeven: Seven Ways to Create a Sustainable Internet Business

    Palgrave Macmillan, Basingstoke

    SimplySeven is a practical guide which helps entrepreneurs and executives get started on finding the right Internet monetization model for their web or mobile business. It is based on the idea that there are seven business building blocks – which form the foundation of all Internet business models.

    The book contains original insight from leading Internet thought leaders and entrepreneurs. These include Joe Gebbia of Airbnb, Trip Adler of Scribd, Esther Dyson, Brad Burnham of Union Square…

    SimplySeven is a practical guide which helps entrepreneurs and executives get started on finding the right Internet monetization model for their web or mobile business. It is based on the idea that there are seven business building blocks – which form the foundation of all Internet business models.

    The book contains original insight from leading Internet thought leaders and entrepreneurs. These include Joe Gebbia of Airbnb, Trip Adler of Scribd, Esther Dyson, Brad Burnham of Union Square Ventures, Mark Gorenberg of Hummer Winblad Venture Partners and Doc Searls.

    Andere Autor:innen

  • Internet Entrepreneurship in Europe: Venture Failure and the Timing of Telecommunications Reform

    Edward Elgar, Cheltenham

    One of the first empirically supported analyses of the first wave of Internet entrepreneurship in Europe. Reasons for different development paths of Internet business in European countries are explored, including telecommunications policy and public programs for SME financing.

Sprachen

  • Spanish

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  • Englisch

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  • German

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Organisationen

  • ESCP Europe

    Senior Lecturer for the Executive MBA (Paris)

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    Lecture topics: "Alternative Models of Financing Entrepreneurship" and "SimplySeven: Seven Ways to Create a Sustainable Internet Business." Also here, it is a true honour to engage with some of Europe's brightest MBA students; ESCP is Europe's oldest business school with campuses across Europe.

  • UnternehmerTUM GmbH Center for Innovation and Business Creation

    Lecturer for the Executive MBA (TU München)

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    Lecture topics: "Alternative Models of Financing Entrepreneurship" and "SimplySeven: Seven Ways to Create a Sustainable Internet Business." It is amazing to dialogue with some of Europe's brightest MBA students; the Technical University of Munich (TUM/ TU München) is one of Germany's leading universities.

  • IBC Conference Committee

    Member

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    The Conference Committee advises the IBC, an international broadcast industry conference taking place annually in Amsterdam. Each year, we strive to put together the most relevant and most interesting conference program for media executives and experts.

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