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Marvel Studios and Lucasfilm’s Star Wars were at a lull this year at the Primetime Emmy noms with five apiece.
While that’s up +2 from Marvel’s count of three last year with the Disney+ series Ms. Marvel, Star Wars‘ tally this year, all for Ahsoka, is off considerably from 2023’s 23 noms, which was fueled by series Andor and Obi-Wan Kenobi.
Marvel’s foray into streaming series on Disney+ rallied them to respective heights of 28 noms in 2021 spurred by WandaVision and in 2022 with 19 Emmy noms juiced by Moon Knight, Loki, What If? and Hawkeye.
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This year, Marvel Studios’ most notable nom is in Animated Program for X-Men ’97, which is a revival of their classic ’90s animated series. The series follows the band of mutants who use their uncanny gifts to protect a world that hates and fears them, are challenged like never before, forced to face a dangerous and unexpected new future. The critically acclaimed series notched 4M views across the first two episodes in its first five days on Disney+ with the finale clocking 3.5M views in its first five days, becoming the OTT service’s most-viewed full-length animation series finale since Season 1 of Marvel’s What If…? X-Men ’97 is up against Disney’s Bob’s Burgers and The Simpsons, Netflix’s Blue Eye Samurai and HBO’s Scavengers Reign.
Other Marvel Studios’ noms this year include Echo and Loki season 2 in Outstanding Sci-Fi Fantasy Costumes, Loki in Sound Mixing for comedy/drama series one hour and Loki for Outstanding Special VFX in a season or movie.
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Following Bob Iger’s return to Disney as CEO, and a retrenching of the prior regime’s aggressive financial bid on streaming series, Marvel Studios’ has opted to space their future Disney+ shows out going forward, while also doubling-down on feature development.
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Meanwhile, Ahsoka — the live-action series take of the femme Jedi powered warrior from the Dave Filoni Star Wars animated series — landed Emmy noms in Special VFX Season/Movie, Fantasy Sci-Fi Costumes, Fantasy, Sci-Fi Hairstyling, Prosthetic Make-up and Sound Editing Drama-Comedy Series Half-Hour and Animation.