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'''Perishability''' is used in [[marketing]] to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of [[services marketing]].<ref>{{cite book |title=Principles of Services Marketing |last=Palmer |first=Adrian |year=2005 |publisher=[[McGraw Hill]] |location=[[London]] |isbn=0-07-710794-2 |page=37 }}</ref>▼
Other key characteristics of services include [[intangibility]], [[inseparability]],
{{Reflist}}
==External links==
{{Wiktionary}}
*{{Commonscatinline|Perishability}}
▲'''Perishability''' is used in [[marketing]] to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing.<ref>{{cite book |title=Principles of Services Marketing |last=Palmer |first=Adrian |year=2005 |publisher=[[McGraw Hill]] |location=[[London]] |isbn=0-07-710794-2 |page=37 }}</ref>
▲Other key characteristics of services include [[intangibility]], [[inseparability]] and [[Homogeneity]]{{dn|date=January 2014}}.
▲== References ==
{{marketing-stub}}
▲[[Category:Marketing terminology]]
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