The Incline: Difference between revisions

| key_people = RossilynneColin CulganWilliams (Editor-in-chiefLocal director)

'''The Incline''' is an [[online newspaper]] focused on the [[Pittsburgh, Pennsylvania]] region. Launched in 2016, the news outlet curates syndicated content<ref name="street">{{cite web |url=https://streetfightmag.com/2016/10/21/with-launch-of-the-incline-in-pittsburgh-sprited-medias-brady-says-we-want-to-be-a-connector/ |title=With Launch of The Incline in Pittsburgh, Sprited Media’sMedia's Brady Says ‘We'We Want to Be a Connector’Connector' |last=Grubisich |first=Tom |date=October 21, 2016 |website=Street Fight Magazine |access-date=May 18, 2019}}</ref> and produces original stories aimed towards millennials.<ref>{{cite web |url=https://www.wsj.com/articles/spirited-media-fights-collapse-of-local-news-1510311600 |title=Spirited Media Fights Collapse of Local News |last=Mullin |first=Benjamin |date=November 10, 2017 |website=The Wall Street Journal |access-date=May 18, 2019 }}</ref> Instead of ads, The Incline's revenue comes from events. The best known of which is their "Who's next" event series.<ref>{{cite web |url=https://digitalcontentnext.org/blog/2018/01/26/inside-local-media-companys-pivot-reader-revenue/ |title=Inside a local media company’scompany's pivot to reader revenue |last=Krewson |first=Chris |date=January 26, 2018 |website=Digital Context Next |access-date=May 18, 2019}}</ref> In March 2019, The Incline was acquired by WhereBy.Us.<ref name="newowner">{{cite web |url=https://www.niemanlab.org/2019/03/pittsburgh-local-news-site-the-incline-finds-a-new-home-at-whereby-us/ |title=Pittsburgh local news site The Incline finds a new home at WhereBy.Us |last=Owen |first=Laura |date=March 19, 2019 |website=Nieman Lab |access-date=May 18, 2019 }}</ref>

The Incline was launched in September 2016. The news outlet was named after the [[Duquesne Incline]].<ref>{{cite web |url=https://www.bizjournals.com/philadelphia/news/2016/09/14/billy-penn-sister-website-pittsburgh-the-incline.html |title=Billy Penn launches sister website in new market |last=Blumenthal |first=Jeff |date=Sep 14, 2016 |website=Philadelphia Business Journal |access-date=May 18, 2019}}</ref> Because of the presence of Silicon Valley companies working with [[Carnegie Mellon University]] and the absence of a tech business website in Pittsburgh, the Incline focused more on technology news compared to its Philadelphia counterpart.<ref>{{cite web |url=https://www.niemanlab.org/2016/09/the-incline-billy-penns-sister-site-launches-in-pittsburgh/ |title=The Incline, Billy Penn’sPenn's new sister site, launches in Pittsburgh |last=Lichterman |first=Joseph |date=September 13, 2016 |website=Nieman Lab |access-date=May 18, 2019}}</ref> The Incline was also experimented on curation of news based on the moods of their readers.<ref name="street"/>

The Incline won the award for the “Biggest blockbuster story” at the Hearken's 2018 Champions of Curiosity Awards.<ref>{{cite web |url=https://medium.com/we-are-hearken/the-winners-of-hearkens-2018-champions-of-curiosity-awards-3c8b7e41b1a8 |title=The winners of Hearken’sHearken's 2018 Champions of Curiosity Awards |date=Dec 11, 2018 |website=Hearken |access-date=May 18, 2019}}</ref> The Incline obtained recognition in multiple categories from the Press Club of Western Pennsylvania at the 54th Golden Quill Awards.<ref>{{cite press release| author= <!--Staff writer(s); no by-line.-->| date= May 24, 2018| title= Press Club of Western PA Announces 2018 Golden Quill Winners| url=https://www.prnewswire.com/news-releases/press-club-of-western-pa-announces-2018-golden-quill-winners-300653798.html| location = Pittsburgh| publisher= The Press Club of Western Pennsylvania | access-date = May 18, 2019}}</ref> The Incline won an award from the 30th Anniversary Vann Media Awards for their coverage of business news.<ref>{{cite press release| author= <!--Staff writer(s); no by-line.--> |url=http://pbmf.org/wp-content/uploads/2018/05/2018-Vann-Media-Awards-30th-anniversary-WINNERS-news-release.pdf |title=Pittsburgh Federation Announces Winners in 30th Anniversary Vann Media Awards Contest |date=May 3, 2018 |website=Pittsburgh Black Media Federation |access-date=May 18, 2019}}</ref>