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{{short description|Online newspaper}}
{{Infobox website
| name = The Incline
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| foundation = {{Start date and age|df=no|2016|09|13}}
| area_served = Pittsburgh
| key_people =
| location = [[Pittsburgh, Pennsylvania]], U.S.
| industry = [[Internet industry|Internet]], [[Online media|media]]
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}}
'''The Incline''' is an [[online newspaper]] focused on the [[Pittsburgh, Pennsylvania]] region. Launched in 2016, the news outlet curates syndicated content<ref name="street">{{cite web |url=https://streetfightmag.com/2016/10/21/with-launch-of-the-incline-in-pittsburgh-sprited-medias-brady-says-we-want-to-be-a-connector/ |title=With Launch of The Incline in Pittsburgh, Sprited
==History==
Spirited Media founded Philadelphia's web-only local news site [[Billy Penn (news site)|Billy Penn]] in 2014. Billy Penn functions as a mixture of links to news articles produced by other outlets with its own original reporting mixed in.<ref>{{cite web |url=https://www.usatoday.com/story/money/columnist/rieder/2016/10/19/rieder-developing-models-digital-local-news/92407306/ |title=Rieder: Developing models for digital local news |last=Rieder |first=Rem |date=October 19, 2016 |website=USA Today |access-date=May 18, 2019 }}</ref> Rather than direct ad sales, Billy Penn found success with an event-based business model. Spirited Media looked for new cities to deploy it in.<ref>{{cite web |url=https://money.cnn.com/2016/05/09/media/billy-penn-gannett-pittsburgh/index.html |title=Billy Penn taking its formula to Pittsburgh with help from Gannett investment |last=Stelter |first=Brian |date=May 9, 2016 |website=CNN Business |access-date=May 18, 2019 }}</ref> In 2016, Pittsburgh was identified as the second city after major investments came from [[Gannett]].<ref>{{cite web |url=https://www.poynter.org/business-work/2016/next-stop-for-billy-penn-founder-pittsburgh/ |title=Next stop for Billy Penn founder: Pittsburgh |last=Mullin |first=Benjamin |date=May 9, 2016 |website=poynter |access-date=May 18, 2019}}</ref> The Incline deviated from Billy Penn, by selling ads upon its introduction in order to gain exposure and awareness.<ref name="street"/>
The Incline was launched in September 2016. The news outlet was named after the [[Duquesne Incline]].<ref>{{cite web |url=https://www.bizjournals.com/philadelphia/news/2016/09/14/billy-penn-sister-website-pittsburgh-the-incline.html |title=Billy Penn launches sister website in new market |last=Blumenthal |first=Jeff |date=Sep 14, 2016 |website=Philadelphia Business Journal |access-date=May 18, 2019}}</ref> Because of the presence of Silicon Valley companies working with [[Carnegie Mellon University]] and the absence of a tech business website in Pittsburgh, the Incline focused more on technology news compared to its Philadelphia counterpart.<ref>{{cite web |url=https://www.niemanlab.org/2016/09/the-incline-billy-penns-sister-site-launches-in-pittsburgh/ |title=The Incline, Billy
==Awards and recognition==
The Incline won the award for the “Biggest blockbuster story” at the Hearken's 2018 Champions of Curiosity Awards.<ref>{{cite web |url=https://medium.com/we-are-hearken/the-winners-of-hearkens-2018-champions-of-curiosity-awards-3c8b7e41b1a8 |title=The winners of
==References==
<references/>
==External links==
*{{official website|https://theincline.com}}
{{DEFAULTSORT:Incline}}
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