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{{Short description|Art gallery in Los Angeles}}
'''01 Gallery''' (or '''Zero One Gallery''') is a contemporary art gallery located in downtown Los Angeles, founded by art dealer and curator John Pochna. The gallery is known for its contributions to the [[lowbrow]] art movement, as it frequently exhibits pieces with heavy graffiti and street art influences.<ref>Mulholland, Mitchell. "On the Wag." Artillery, March 2008.</ref> In April 2007, Pochna partnered with Brandon Coburn, and Jim Ulrich.<ref>Hutchinson, Heidi: "Riding High with Steve Olsen." Citizen LA. June 2008:12.</ref>▼
▲'''01 Gallery''' (or '''Zero One Gallery''') is a contemporary art gallery located in downtown [[Los Angeles]], California, U.S., founded by art dealer and curator John Pochna. The gallery is known for its contributions to the [[Lowbrow (art movement)|lowbrow]] art movement, as it frequently exhibits pieces with heavy graffiti and street art influences.<ref>Mulholland, Mitchell. "On the Wag." Artillery, March 2008.</ref> In April 2007, Pochna partnered with Brandon Coburn, and Jim Ulrich.<ref>Hutchinson, Heidi: "Riding High with Steve Olsen." Citizen LA. June 2008:12.</ref>
In August 1980, Mark Cameron Boyd AKA Wayzata Camerone, an artist and musician with Los Angeles punk-funk band The Brainiacs, co-founded the Zero Zero Club<ref name="Jordan, Matt Dukes 2005">Jordan, Matt Dukes: "Weirdo Deluxe: The Wild World of Pop Surrealism," pg 23. San Francisco: Chronicle Books, 2005.</ref><ref>{{Cite web|url=http://pleasantgehman.blogspot.com/2014/04/hollywood-after-hours-zero-zero-gallery.html|title="Hollywood After-Hours: The Zero Zero Gallery|last=Gehman|date=April 20, 2014|website=|url-status=live|archive-url=https://web.archive.org/web/20160225070345/http://pleasantgehman.blogspot.com:80/2014/04/hollywood-after-hours-zero-zero-gallery.html |archive-date=February 25, 2016 |access-date=}}</ref> with Pochna; the club's name was taken from the Mickey Spillane pulp novel "My Gun Is Quick."<ref>{{Cite web|url=https://theorynow.blogspot.com/2006/07/|title=Theory Now}}</ref> The Zero Zero Club was originally an after-hours bar on Caheunga Blvd. in Hollywood that exhibited local artists' and musicians' artworks curated by either Boyd and Pochna.<ref>{{Cite web|url=https://medium.com/cuepoint/starting-from-zero-2dafd23948aa|title="Starting From Zero"|last=Renoff|date=August 25, 2015|website=|url-status=live|archive-url=https://web.archive.org/web/20150905231108/https://medium.com/cuepoint/starting-from-zero-2dafd23948aa |archive-date=September 5, 2015 |access-date=}}</ref> Their partnership disbanded in 1981, with Boyd opening up a new Zero Zero Gallery in West Hollywood, while Pochna moved his 01 Gallery to [[Melrose District, Los Angeles, California|Melrose]].<ref name="Jordan, Matt Dukes 2005"/> The gallery's current name derives from a conceptual understanding of the creative process. As Kyle Lina explains, "Zero is when there's nothing--one when there's something. The space between the zero and the one is the creative act".<ref>Rockwell, Steve: "The Art Behind dArt." dArt, fall 2007.</ref>
Over time, 01 Gallery developed a long standing relationship with the Los Angeles punk community,<ref name="ReferenceA"/> as it has debuted bands such as [[The Screamers]].<ref>Pedersen, Candice. "Screamers." 1999. Scaruffi. June 6, 2008.</ref> As the gallery's clientele diversified, Pochna's aims for the gallery evolved. Pochna states, "[We're] not a punk rock gallery, not a graffiti art gallery, not a rebel gallery. Not any of those stupid names they used to call us."<ref name="ReferenceA"/>▼
▲Over time, 01 Gallery developed a long standing relationship with the Los Angeles punk community,<ref name="ReferenceA"
01 Gallery has been frequented by Los Angeles residents such as [[Raymond Pettibon]],<ref>"Continuing and Recommended Exhibitions." Feb 2002. Art Scene. June 6, 2008.</ref> [[David Lee Roth]],<ref>Jordan,Matt Dukes: "Weirdo Deluxe: The Wild World of Pop Surrealism," pg 23. San Francisco: Chronicle Books, 2005.</ref> [[Tomata du Plenty]] and [[John Belushi]].<ref name="Lecarol, Lina 2008">Lecarol, Lina: "Night Ranger." LA Weekly, Jan 29, 2008. </ref> This diverse clientele has led 01 Gallery to be thought of as analogous to Andy Warhol's [[The Factory|Factory]]. "Its eccentric mix of artists and patrons made it [Los Angeles'] answer to the Factory, though the creations were more "lowbrow" than pop."<ref name="Lecarol, Lina 2008"/>▼
▲01 Gallery has been frequented by Los Angeles residents such as [[Raymond Pettibon]],<ref>"Continuing and Recommended Exhibitions." Feb 2002. Art Scene. June 6, 2008.</ref> [[David Lee Roth]],<ref>Jordan,Matt Dukes: "Weirdo Deluxe: The Wild World of Pop Surrealism," pg 23. San Francisco: Chronicle Books, 2005.</ref> [[Tomata du Plenty]] and [[John Belushi]].<ref name="Lecarol, Lina 2008">Lecarol, Lina: "Night Ranger." LA Weekly, Jan 29, 2008.
The gallery opened with works by [[Robert Williams (artist)|Robert Williams]], Tomata du Plenty and [[Saber (artist)|Saber]].<ref>"01 Gallery Opening." ''Bliss'' magazine, Feb 2008: 148.</ref> It has also exhibited{{Citation needed|date=May 2010}} [[Anthony Ausgang]], Raymond Pettibon, Gomez Bueno, Walter Robinson, [[Richard Hambleton]], [[Futura 2000]] and [[Fred Tomaselli]].
Notable past curators include [[Walter Hopps]] and [[Carlo McCormick]].<ref name="Jordan, Matt Dukes 2005"/>▼
▲Notable past curators include [[Walter Hopps]] and [[Carlo McCormick]].<ref name="Jordan, Matt Dukes 2005"/>
== Trivia ==
Soon after the gallery's naissance, Pochna allowed the gallery's Melrose address to be used as a business address for an escort service in order to fund the gallery.<ref name="Jordan, Matt Dukes 2005"/>
An exhibition at Zero One Gallery is documented in ''[[The Devil and Daniel Johnston]]''.<ref>
The gallery's Melrose space was rumored to be haunted by the ghosts of [[Joan Crawford]], [[Rock Hudson]], and [[Rita Hayworth]].<ref>"Dead Superstars Haunt Hollywood Art Gallery." National Examiner. Jan 30, 1990: 17.</ref>
== Notes ==
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{{Reflist}}
[[Category:Culture of Los Angeles
[[Category:1980 establishments in California]]
▲{{use mdy dates}}
[[Category:Art museums and galleries established in 1980]]
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