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{{Short description|British real estate company}}
{{Infobox company
| name
| logo = Houseful Logo
| type
| foundation
| trade_name = Houseful
| | founders = [[Harrison Wright]]<br>Simon Kain<br>[[Alex Chesterman]]
| location = [[London]], England, UK
| key_people = Charlie Bryant, [[CEO]]
▲| locations = [[United Kingdom]]
▲| area_served = [[United Kingdom]]
| revenue
▲| industry = Internet, real estate
▲| products =
▲| services = Property and Comparison search websites
▲| revenue = [[Pound sterling|£]]317.3 million (2018)<ref name=prelims>{{cite web|url=http://www.fasttrack.co.uk/company_profile/zpg-2/|title=Fast Track Company Details|publisher=Zoopla|accessdate=24 June 2020}}</ref>
▲| assets =
| divisions = Zoopla, Hometrack, Alto, Jupix, [[Primelocation]], Calcasa, Mojo Mortgages, Yourkeys
▲| equity =
▲| owner = [[Silver Lake Partners]] <small>(since 2018)</small>
▲| num_employees = 700
▲| parent = Silver Lake Partners
▲| homepage = {{url|zpg.co.uk}}
}}
'''ZPG''' [[Private limited company|Ltd]] is a British company, owned by [[Silver Lake Partners]].<ref>{{cite web|url=https://www.reuters.com/article/us-zpg-m-a-silver-lake/britains-zoopla-primelocation-bought-by-silver-lake-for-3-billion-idUSKBN1IC0I0|title=Britain's Zoopla, PrimeLocation bought by Silver Lake for $3 billion|date=11 May 2018|work=Reuters|accessdate=11 May 2018}}</ref><ref>{{cite web|url=http://www.cityam.com/285615/zooplas-parent-group-zpg-looks-set-taken-over-us-private|title=Zoopla's parent group ZPG looks set to be taken over by US private equity firm Silver Lake for £2.2bn|author=Lucy White|work=CityAM|accessdate=11 May 2018}}</ref> ZPG stands for Zoopla Property Group. It focuses on providing users with access to information such as sold house prices, area trends & statistics and current value estimates for domestic and commercial properties in the UK. ▼
▲'''
Its brands include the property website '''Zoopla,''' [[Automated valuation model|automated valuations]] (AVMs) provider Hometrack, and software brand Alto.<ref>{{Cite web |last=Khan |first=Mehreen |date=2017-01-31 |title=Zoopla snaps up Hometrack in £120m deal |url=https://www.ft.com/content/79b82827-9a21-3336-abcf-6b87010a5819 |access-date=2017-10-29 |website=Financial Times}}</ref> Alongside these sites, Houseful owns and operates several brands providing services to estate agents, housebuilders, brokers, lenders, and consumers. These include Jupix, Calcasa, Primelocation, Yourkeys and Mojo. ZPG Ltd., Houseful's previous parent company, which included the brands USwitch and Money.co.uk, was listed on the [[London Stock Exchange]] until it was acquired by [[Silver Lake Partners]] in July 2018.<ref name=":0" />
==History==
The company was originally founded as Zoopla in 2007 by
In August 2009, Zoopla acquired the
In October 2011, Zoopla and Digital Property Group, the subsidiary of A&N Media, operating property websites Primelocation.com, [[Globrix]].com and FindaProperty.com, merged their respective businesses. In May 2012, Zoopla acquired property information website UpMyStreet.com.<ref>{{cite web| url= http://www.zoopla.co.uk/press/releases/zoopla-acquires-upmystreetcom/ | title=Zoopla acquires UpMyStreet.com – Zoopla |
In April 2016, Zoopla acquired property software firm PSG for £75 million from Lloyd’s private equity arm LDC.<ref>{{Cite web |last=Negotiator |first=The |date=2016-04-20 |title=Zoopla acquire PSG |url=https://thenegotiator.co.uk/property-software-group-psg-goes-zoopla-75-million/ |access-date=2023-12-06 |website=The Negotiator |language=en-GB}}</ref>
In May 2018, Hometrack sold off the Australian arm of its business for £71m. It was sold to property portal and media business REA.<ref>{{Cite web |last=Lewis |first=Nigel |date=2018-05-01 |title=ZPG sells of Hometrack Australia to Oz counterpart the REA Group |url=https://thenegotiator.co.uk/hometrack-australia-zpg-sale-to-rea/ |access-date=2023-12-06 |website=The Negotiator |language=en-GB}}</ref><ref>{{Cite web |title=Zoopla owner sells Aussie home valuation unit after 15 months |url=https://www.ft.com/content/3d34cf6e-4d0f-11e8-97e4-13afc22d86d4 |access-date=2023-12-06 |website=www.ft.com}}</ref> In January 2021, Hometrack acquired the mortgage automation arm of EDM Group.<ref>{{Cite web |last=Reporter |first=Financial |title=Hometrack acquires EDM’s mortgage automation arm |url=https://www.financialreporter.co.uk/mortgages/hometrack-acquires-edms-mortgage-automation-arm.html |access-date=2023-12-06 |website=Financial Reporter |language=en}}</ref>
|publisher=BBC}}</ref> In July 2016 it was revealed that Zoopla's CEO was one of the businessmen behind one of the legal challenges to the EU referendum result.<ref>[http://order-order.com/2016/07/04/zoopla-behind-anti-brexit-legal-action/ Zoopla CEO Behind Mishcon De Reya Anti-Brexit Legal Action - Guido Fawkes Euro Guido<!-- Bot generated title -->]</ref> In February 2017 the company changed its name to ZPG plc.<ref>{{cite web|url=http://www.propertyportalwatch.com/zoopla-property-group-changes-name-zpg/|title=Zoopla Property Group changes name to ZPG|publisher=Property Portal|date=7 February 2017|accessdate=2 June 2017}}</ref> In September 2017, Zoopla purchased the financial services comparison website Money.co.uk for £140 million.<ref>{{Cite web|url=http://nordic.businessinsider.com/zoopla-buys-moneycouk-2017-9/|title=Zoopla is buying financial comparison site Money.co.uk in deal worth up to £140 million|website=nordic.businessinsider.com|access-date=2017-10-06}}</ref><ref>{{Cite news|url=http://www.express.co.uk/finance/city/851617/zoopla-buys-financial-services-money-co-uk|title=Zoopla buys the financial services of Money.co.uk in deal worth up to £140m|date=2017-09-08|work=Express.co.uk|access-date=2017-10-06|language=en}}</ref>▼
In November 2020, ZPG sold the company Ravensworth back to its original owning entity, The Printed Group.<ref>{{cite web |date=18 Nov 2020 |title=ZPG sell off Ravensworth |url=https://propertyindustryeye.com/newsflash-zpg-sell-off-ravensworth/ |publisher=Property Industry Eye}}</ref>
In April 2021, the company acquired software provider Yourkeys.<ref>{{Cite web |last=Lewis |first=Nigel |date=2021-04-26 |title=BREAKING: Zoopla acquires sales progression platform YourKeys |url=https://thenegotiator.co.uk/yourkeys-zoopla-sales-progression/ |access-date=2023-12-06 |website=The Negotiator |language=en-GB}}</ref><ref>{{Cite web |last=Salisbury |first=Ben |title=Zoopla acquires sales progression platform YourKeys - AIM Group |url=https://aimgroup.com/2021/04/27/zoopla-acquires-sales-progression-platform-yourkeys/ |access-date=2023-12-06 |website=aimgroup.com |language=en-US}}</ref>
==Operations==▼
=== 2012: Formation of Zoopla Property Group (ZPG) ===
In June 2012, Zoopla and its constabularies formed Zoopla Property Group Ltd.<ref>{{cite web |date=1 June 2012 |title=Zoopla and Digital Property Group merger completes |url=http://www.zoopla.co.uk/press/releases/zoopla-and-digital-property-group-merger-completes/ |access-date=8 September 2014}}</ref> Zoopla's biggest shareholder, the [[Daily Mail and General Trust]], floated Zoopla on the [[London Stock Exchange]] in June 2014.<ref>{{cite web |date=18 June 2014 |title=Zoopla float to value property website at £919m |url=https://www.theguardian.com/business/2014/jun/18/zoopla-float-property-website-919m-pounds |access-date=8 September 2014 |work=The Guardian}}</ref>
▲
=== 2018: Acquisition of ZPG by Silver Lake Partners ===
In May 2018, [[United States|US]] private equity firm [[Silver Lake Partners]] made a $2.2 billion bid for ZPG's property division (now Houseful) and its comparison division RVU.<ref>{{cite web |date=11 May 2018 |title=Zoopla's parent group ZPG looks set to be taken over by US private equity firm Silver Lake for £2.2bn |url=http://www.cityam.com/285615/zooplas-parent-group-zpg-looks-set-taken-over-us-private |access-date=21 July 2018 |publisher=City AM}}</ref><ref>{{cite news |title=Property Refurbishment London |url=https://london-refurbishment-company.co.uk/ |access-date=14 April 2023}}</ref> The transaction was completed in July 2018.<ref>{{cite web |date=10 July 2018 |title=Court sanctions £2,2 billion ZPG deal |url=https://www.insidermedia.com/insider/national/court-sanctions-2.2bn-zpg-deal |access-date=21 July 2018 |publisher=Inside Media}}</ref>
=== 2023: ZPG Property Division rebrands as Houseful ===
In September 2023, the ZPG property division was renamed Houseful to reflect the evolution of the business from a property website to a software, data and insights business in residential property. ZPG’s comparison division remains known as RVU.<ref>{{Cite web |last=Callaghan |first=David |date=2023-09-12 |title=Zoopla parent ZPG rebrands property division as 'Houseful' |url=https://thenegotiator.co.uk/goodbye-zoopla-hello-houseful-says-portal-parent/ |access-date=2023-12-06 |website=The Negotiator |language=en-GB}}</ref><ref name=":12">{{Cite web |title=ZPG's Property Division To Undergo Name Change To Houseful {{!}} Online Marketplaces |url=https://www.onlinemarketplaces.com/articles/zoopla-property-group-to-undergo-name-change-to-houseful/ |access-date=2023-12-06 |website=www.onlinemarketplaces.com |language=en-US}}</ref><ref>{{Cite web |title=Zoopla parent company unveils rebrand |url=https://www.estateagenttoday.co.uk/breaking-news/2023/9/zoopla-parent-company-unveils-rebrand |access-date=2023-12-06 |website=Estate Agent Today |language=en}}</ref>
▲==Operations==
Houseful operates across three distinct business units: Homes, Software, and Data and Risk. The Homes business unit includes Zoopla, Mojo Mortgages, and Prime Location.<ref name=":1">{{Cite web |title=ZPG's Property Division To Undergo Name Change To Houseful {{!}} Online Marketplaces |url=https://www.onlinemarketplaces.com/articles/zoopla-property-group-to-undergo-name-change-to-houseful/ |access-date=2023-12-06 |website=www.onlinemarketplaces.com |language=en-US}}</ref>
The Software business unit connects businesses and consumers, powering more than half of all UK housing transactions each year. It includes brands Alto, Jupix, and Yourkeys.<ref name=":1" /><ref>{{Cite web |last=Callaghan |first=David |date=2023-09-12 |title=Zoopla parent ZPG rebrands property division as 'Houseful' |url=https://thenegotiator.co.uk/goodbye-zoopla-hello-houseful-says-portal-parent/ |access-date=2023-12-06 |website=The Negotiator |language=en-GB}}</ref>
The Data and Risk business unit is focused on increased automation across the mortgage lending and wider property industries. It includes the brands of Hometrack and Calcasa.
==References==
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==External links==
* [https://www.zpg.co.uk
* [https://www.zoopla.co.uk
{{Real estate in the United Kingdom}}
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