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== History ==
Gregorio MenendezMenéndez Bustelo (born June 21, 18941892–1965) traveled from his native [[Spain]] to [[Cuba]] as a young man, and moved to the United States in 1917.<ref>{{Cite book |url=https://books.google.com/books?id=_PgpAQAAMAAJ&q=%22Gregorio+Bustelo%22 |title=The National Cyclopaedia of American Biography |last=White |first=J.T. |page=346 |year=1969 |access-date=May 4, 2017 |via=Google Books}}</ref> He founded the Café Bustelo coffee company in [[East Harlem]], New York in 1928.<ref name="Scene">{{Cite news |title=Café Bustelo History |work=cafebustelo.com -– "About Us" |url=https://www.cafebustelo.com/en/about-us |access-date=Mar 4, 2023}}</ref> His product became popular among [[Cuban exile]]s who preferred to prepare it in [[Espresso machine|espresso coffeemakers]] rather than the then-common method of filtering it through a coffee "sock".<ref name=Epic>{{Cite book |chapter-url=https://books.google.com/books?id=k186e30BHmgC&pg=PT283 |title=Cubans, an Epic Journey |chapter=Entrepreneurs: The Pioneers |last1=Rodriguez |first1=Francisco |last2=Rodriguez |first2=Leonardo |last3=Verdeja |first3=Sam |editor1-last=Verdeja |editor1-first=Sam |editor2-last=Martinez |editor2-first=Guillermo |publisher=Reedy Press |isbn=9781935806202 |pages=283–284 |date=January 20, 2012 |access-date=May 4, 2017 |via=Google Books}}</ref> The company remained successful throughout the 20th century, and was known for its distinctive yellow and red cans.<ref name=Scene/>
Café Bustelo was purchased by Rowland Coffee Roasters of Miami in 2000.<ref name="Scene" /> Rowland was acquired by the Cuban American Souto family the same year, and sold to the J.M. Smucker Company in 2011.<ref name="Epic" />
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Bustelo gained a particular cachet among artistic and [[Hipster (contemporary subculture)|hipster]] subcultures in the 1990s and 2000s. It is referenced by name in the song "Today 4 U" from the 1996 musical ''[[Rent (musical)|Rent]]''.<ref name="Scene" />
The Bustelo image and logo have also been creatively utilized by multiple artists who use the Bustelo theme in their paintings, prints, etc.<ref>{{Cite web|date=2018-08-13|title=Here Is the Café Bustelo-Inspired Merch You Always Wanted|url=https://remezcla.com/lists/culture/here-is-the-cafe-bustelo-inspired-merch-you-always-wanted/|access-date=2020-07-15|website=Remezcla|language=en-US}}</ref><ref>{{Cite web|title=Hispanic Association of Colleges and Universities -– Café Bustelo® El Café del Futuro Scholarship to award twenty $5,000 scholarships|url=https://www.hacu.net/NewsBot.asp?MODE=VIEW&ID=3018|access-date=2020-07-15|website=www.hacu.net}}</ref><ref>{{Cite web|title=Aldo Crusher {{!}} Café Bustelo|url=https://rappart.com/project/aldo-crusher-cafe-bustelo/|access-date=2020-07-15|website=Rapp{{!}}Art|language=en-US}}</ref><ref>{{Cite webmagazine|date=2018-09-06|title='Cafe Collabs': The Knocks, Kim Petras, and More at Hot 100|url=http://www.billboard.com/articles/partner/8472767/billboard-interview-collabs-theknocks-kimpetras-sheppard-frankwalker-hot100-cafebustelo|access-date=2020-07-15|websitemagazine=Billboard}}</ref><ref>{{Cite web|title=Cafe Bustelo Collaboration|url=https://www.shelbinicole.com/pages/cafe-bustelo-1|access-date=2020-07-15|website=Shelbi Nicole Designs|language=en}}</ref><ref>{{Cite web|title=Aldo Crusher Illustration: Café Bustelo|url=https://www.theispot.com/whatsnew/2019/4/aldo-crusher-illustration-caf-bustelo.htm|access-date=2020-07-15|website=www.theispot.com|language=en-US}}</ref><ref>{{Cite web|title=One Of Miami's Contemporary Art Icons: Stephen Gamson|url=https://www.themiamiartscene.com/one-of-miamis-contemporary-art-icons-stephen-gamson/|access-date=2020-07-15|website=Miami Art Scene™|language=en-US}}</ref>
