Wikipedia

Victor Value: Difference between revisions

Browse history interactively
← Previous edit
Content deleted Content added
VisualWikitext
Monkbot (talk | contribs)
Bots
3,119,770 edits
m Task 18 (cosmetic): eval 2 templates: del empty params (7×); hyphenate params (3×);
No edit summary
Tags: Mobile edit Mobile web edit Advanced mobile edit
 
(30 intermediate revisions by 11 users not shown)
Line 1:
{{Short description|Defunct British supermarket group}}
{{refimprove|date=June 2008}}
{{Use dmy dates|date=April 2022}}
{{Infobox company
| logo =
Line 5 ⟶ 6:
| location =
| foundation =
| defunct = 19861989
| type = [[Privately held company|Private]]
| products = Groceries
| successor = [[BejamKwiksave]]
}}
 
'''Victor Value''' was a [[London]]-based value [[supermarket]] group that operated at the discount end of the grocery trade.<ref>{{cite book|url=https://books.google.com/books?id=bjyDBAAAQBAJ&dq=%22victor+value%22+supermarket&pg=PA81|title=The Rise and Fall of Mass Marketing|author=Geoffrey Jones, Richard S. Tedlow|date=2014|isbn=9781317663010|page=81|publisher=Taylor & Francis}}</ref><ref>{{cite book|url=https://books.google.com/books?id=zeKRAAAAIAAJ&q=%22victor+value%22+supermarket|title=Resale Price Maintenance in Practice|author=J. F. Pickering|date=1968|page=92}}</ref>
'''Victor Value''' was a [[London]] based value [[supermarket]] group, which operated at the lower end of the grocery trade. Old Victor Value stores which survived after conversion to Tesco could, for some time, be identified by their distinctive blue and white tiled frontage*. Victor Value was often known as VV, which was their logo. The handles on the doors of the store were often shaped to read "VV" when shut.
 
The brand was started by the group London Grocers, who also ran London United Grocers, Bernard Best, Newmans Stores and Titus Ward & Co.<ref>{{cite periodical|url=https://books.google.com/books?id=tJHvFtIqQAMC&q=%22moores+stores%22+hay+%26+co|title=London Grocers|periodical=The New Dawn|date=1961|page=178}}</ref> In 1965, the rival supermarket chain Anthony Jackson Foodfare was purchased, which added a further 61 stores to the Victor Value chain.<ref>{{cite periodical|url=https://books.google.com/books?id=6dwDCfphflAC&q=%22victor+value%22+london+grocers|title=Victor Value Ltd|periodical=The New Dawn|date=1966|page=84}}</ref>
The Victor Value chain included some former Anthony Jackson ''Foodfare'' outlets, which it acquired in the beginning of the 1960s. It was well represented in low income [[NRS social grade|C2D]] areas, and was also well represented in market areas of [[London]], such as ''Chapel Market'' [[Islington]], ''Church Street'' [[Paddington]], and [[Leyton]] ''High Road''.
 
In 1968, Victor Value had 217 stores, and was sold to [[Tesco]] for £1.75 million. Tesco converted many larger branches to their own brand including some to Tesco Home n' Wear,<ref name="cohen" /> and closed a number of smaller branches which were in close proximity ofto an established Tesco store, thewhile othersthose brandedthat asretained the Victor Value fascia traded asat athe leadinbudget end of the market. Prior to Tesco's purchase, the budgetboard endof Victor Value had decided to drop S & H Pink saving stamps, using the £1 million it had cost to discount goods instead.<ref>{{cite periodical|title=Company News|periodical=The Accountant|date=1968|volume=158|page=VII}}</ref> The purchase of Victor Value by Tesco and trying to integrate it nearly brought the marketcompany down.<ref>{{cite book|url=https://books.google.com/books?id=In40HUPLOjIC&dq=%22victor+value%22+supermarket&pg=PA68|title=Strategic Transformation. Changing While Winning|author=Manuel Hensmans, Gerry Johnson, G. Yip|date=2012|isbn=9781137268464|page=68|publisher=Palgrave Macmillan}}</ref> Old Victor Value stores which survived after conversion to Tesco could, for some time, be identified by their distinctive blue and white tiled frontage.
 
InAt the beginning of the 1980s, some smaller town centre Tesco stores were rebranded as Victor Value. These town centre stores, including ones in [[Huyton]] and [[Bexleyheath]], were used to trial new scanning and bar codebarcode technologies, before launching them inas Tesco -branded stores.<ref name="owen" /> In 1986, frozen food supermarket chain [[Bejam]] purchased the business45 store chain from Tesco,<ref>{{cite and rebranded it as journal|title=Bejam,|journal=Management before theServices|volume=30|date=1986|page=38}}</ref> latteritself wasbeing taken over by rival [[Iceland (supermarket)|Iceland]] in January 1989.<ref name="owen"/> Victor Value's remaining stores were sold by Iceland to British discount supermarket chain [[Kwik Save]].<ref>{{cite periodical|url=https://books.google.com/books?id=icogAQAAMAAJ&q=%22victor+value%22+supermarket|title=Company Analysis|periodical=Investors Chronicle|date=1987|volume=87|page=53-63}}</ref>▼
The name Victor Value had disappeared from the high street by the end of the seventies.
 
▲In the beginning of the 1980s, some smaller town centre Tesco stores were rebranded as Victor Value. These town centre stores, including ones in [[Huyton]] and [[Bexleyheath]], were used to trial new scanning and bar code technologies, before launching them in Tesco branded stores.<ref name="owen" /> In 1986, frozen food supermarket chain [[Bejam]] purchased the business from Tesco, and rebranded it as Bejam, before the latter was taken over by rival [[Iceland (supermarket)|Iceland]] in January 1989.<ref name="owen" />
 
==References==
Line 38 ⟶ 37:
* A picture of the Church Street store, in its original "Anthony Jackson Supermarket" livery can be viewed at [http://www.churchstreetmemories.org.uk/page/tesco_supermarket www.churchstreetmemories.org.uk/page/tesco_supermarket]
{{Defunct UK grocers}}
{{Tesco|state=collapsed}}
 
[[Category:Defunct supermarkets of the United Kingdom]]
[[Category:Tesco]]
[[Category:Defunct retail companies of the United Kingdom]]
[[Category:Retail1968 companies disestablisheddisestablishments in 1986the United Kingdom]]
[[Category:1986 disestablishments in the United Kingdom]]
[[Category:20th century in London]]
Retrieved from "https://en.wikipedia.org/wiki/Victor_Value"