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{{Short description|
{{About|the supermarket chain|other uses|Match (disambiguation)}}
{{Verification|date=June 2022}}[[File:20181014_083_andenne.jpg|right|thumb|Match supermarket in Andenne, Belgium]]▼
{{Use dmy dates|date=October 2023}}
{{Infobox company
| name = Match
| type = [[S.A. (corporation)|''Société anonyme'']]
| logo = Match logo Belgium and Luxembourg.png
| logo_caption = Logo used in Belgium and Luxembourg since 2013
| fate = Sold
| foundation = {{start date and age|1934}}
| defunct = {{end date and age|2024}}
| location = [[Fleurus]], [[Belgium]]
| locations =
| area_served = Belgium, Luxembourg, Hungary and northeast France
| industry = [[Retail]]
| products = [[Supermarket]]s
| revenue =
| homepage = {{URL|http://www.supermarchesmatch.com/}}
}}
'''Match''' is a Belgian multinational chain of supermarkets owned by [[Louis Delhaize Group]].<ref>{{Cite web|url=https://trends.levif.be/entreprises/quatre-questions-sur-la-reprise-des-magasins-match-et-smatch-par-colruyt/|title=Quatre questions sur la reprise des magasins Match et Smatch par Colruyt|publisher=levif.be|language=fr|access-date=22 September 2023}}</ref> As 2023, the supermarket chain is present with 77 supermarkets in [[Belgium]], 115 in northeast [[France]] and 25 in [[Luxembourg]]. The network also includes '''Smatch''' supermarkets in Belgium and Luxembourg.
Louis Delhaize Group, which owns [[Cora (hypermarket)|Cora]], Match and Smatch supermarkets, announced in 2023 that it will exit from food retail by selling activities in Belgium to [[Colruyt Group|Colruyt]],<ref name="bel"/> in Luxembourg to [[E.Leclerc]]<ref name="lux"/> and in France to [[Carrefour]].<ref name="fra"/>
▲
[[File:Supermarché Match logo France.png|right|thumb|Previous slightly modified Match logo, still used in France]]
[[File:Smatch.JPG|right|thumb|Smatch supermarket in [[Lokeren]], Belgium]]
[[File:Smatch logo Belgium and Luxembourg.png|right|thumb|Latest Smatch logo]]
== History ==
The supermarket chain was founded for the first time in Belgium in 1934.<ref>{{Cite web|url=https://www.etudes-et-analyses.com/marketing/marketing-de-la-distribution/etude-de-cas/strategie-comparee-supermarches-match-atac-325953.html|title=La stratégie comparée des supermarchés Match et Atac (2010)|publisher=etudes-et-analyses.com|language=fr|access-date=17 October 2023}}</ref> In April 1977, Louis Delhaize Group took over the Match self-service, previously controlled by the Courthéoux group.<ref name="match">{{Cite web|url=https://www.cairn.info/revue-courrier-hebdomadaire-du-crisp-1978-5-page-1.htm|title=La distribution en Belgique (II)|publisher=cairn.info|language=fr|access-date=17 October 2023}}</ref>
=== Belgium ===
In 1976, SA Louis Delhaize had 25 supermarkets in Belgium in the following locations: twelve in Hainaut, five in Namur, four in Brabant (including one in Brussels and three in Walloon Brabant), three in Liège and one in Limburg.<ref name="match"/> After the purchase of Match in 1977 from the Courthéoux group, all supermarkets were renamed Match.
After expanding to Luxembourg and France, a major restructuring took place at the local branch in 1994.<ref name="lalibre">{{cite web|url=https://www.lalibre.be/economie/entreprises-startup/match-le-retour-51b874f4e4b0de6db9a64213|title=Match: le retour|author=LaLibre.be|date=2001-09-28}}</ref>
In 2001, Match took over the management of the group's 130 [[Profi]] discount supermarkets.<ref name="Profi">{{cite web|url=https://www.dhnet.be/actu/belgique/la-greve-chez-profi-ne-profite-a-personne-51b7d475e4b0de6db990a769|title=La grève chez Profi ne profite à personne|author=DH.be|date=2002-03-19}}</ref> Approximately half were closed, the others being rebranded as Smatch small local supermarkets, with average sales areas of 400-500 square meters.<ref name="lalibre"/> The company that operates Smatch supermarkets has been kept under its legal name S.A. Profi.<ref>{{Cite web|url=https://www.supermarche-match.be/be-fr/legals/coordonn%C3%A9es-de-lentreprise|title=Coordonnées de l'entreprise|publisher=supermarche-match.be|access-date=17 October 2023}}</ref>
The number of Match and Smatch supermarkets in Belgium was 111 in 2019.<ref name="stores"/> Due to the losses recorded over the years, Loui Delhaize Group started closing stores. In September 2019, the closure of 16 stores was announced, including seven Match supermarkets and 9 Smatch supermarkets.<ref name="stores">{{Cite web|url=https://www.brusselstimes.com/66700/210-jobs-at-risk-as-match-and-smatch-supermarkets-close|title=210 jobs at risk as Match and Smatch supermarkets close|publisher=brusseltimes.com|access-date=4 September 2019}}</ref>
In 2022, a new concept was launched through the remodeling and rebranding of some supermarkets as Louis Delhaize Open Market.<ref>{{Cite web|url=https://www.retaildetail.eu/news/food/big-scene-change-match-turns-louis-delhaize/|title=Big scene change: Match turns into Louis Delhaize
|publisher=retaildetail.eu|access-date=24 February 2022}}</ref> These were later rebranded back to Match.<ref>{{Cite web|url=https://www.retaildetail.be/nl/news/food/strategische-bocht-bij-louis-delhaize-match-keert-terug/|title=Strategische bocht bij Louis Delhaize: Match keert terug|publisher=retaildetail.be|language=nl|access-date=13 April 2023}}</ref>
On 22 September 2023 it was announced that 57 of the 77 Belgian Match and Smatch supermarkets would be sold to [[Colruyt Group|Colruyt]], and the remaining ones would be closed with 690 jobs to be lost as a result of the closures.<ref name="bel">{{Cite web|url=https://www.brusselstimes.com/704475/colruyt-takes-over-57-match-and-smatch-shops-690-jobs-at-risk|title=Colruyt takes over 57 Match and Smatch shops, 690 jobs at risk|publisher=brusseltimes.com|access-date=22 September 2023}}</ref>
=== Luxembourg ===
The first Match supermarket opened in 1974 in a shopping center in Helfent, which is in the municipality of [[Bertrange]].<ref>{{Cite web|url=https://www.corporatenews.lu/fr/archives-shortcut/archives/article/2019/10/45-ans-match-et-smatch-a-luxembourg-a-se-fete|title=45 ans MATCH et SMATCH à Luxembourg, ça se fête !|publisher=corporatenews.lu|language=fr|access-date=18 October 2019}}</ref> In 2001, the group's other 14 [[Profi]] discount supermarkets were taken under the management of Match<ref name="Profi"/> and later rebranded as Smatch still being operated by SA Profilux company.<ref>{{Cite web|url=https://www.supermarche-match.lu/legals/mentions-l%C3%A9gales|title=Mentions légales|publisher=supermarche-match.lu|access-date=17 October 2023}}</ref>
As of 2022, Match had 753 employers in Luxembourg in a warehouse and 25 supermarkets operating, 12 as Match and 13 as Smatch.
At the end of July 2023, Louis Delhaize Group announced the sale of all of the group's Luxembourg activities, including [[Cora (hypermarket)|Cora]], Match and Smatch stores to French retailer [[E.Leclerc]], which marks its entry into the market.<ref name="lux">{{Cite web|url=https://www.luxtimes.lu/businessandfinance/french-group-buys-cora-match-stores-in-luxembourg/2189943.html|title=French group buys Cora, Match stores in Luxembourg|publisher=luxtimes.lu|access-date=21 July 2023}}</ref>
=== France ===
Match subsidiary in France was preceded by the founding of the three companies Docks du Nord in [[Lille]] in northern France , Sanal in [[Nancy, France|Nancy]] and Sadal in [[Strasbourg]] by the Belgian Delhaize family in 1908. In 1960, the first supermarket was built in the north of the country. In 1978, the Docks du Nord company became Fraismarché Gro and expanded with the supermarket concept. Match supermarket chain was born in France in 1990, when all supermarkets in [[Alsace]] , [[Lorraine]] and the northeast of the country, which had previously had different names, were brought together.<ref name="AR">{{Cite web|url=https://aws-ops-bonial-biz-production-published-content-pdf.s3-eu-west-1.amazonaws.com/284c0732-f33b-47f5-a77f-809f972bf2f3/284c0732-f33b-47f5-a77f-809f972bf2f3.pdf|title=RAPPORT D'ACTIVITÉ|publisher=Supermarché Match|language=fr|access-date=13 September 2023}}</ref>
There were branches in the Antilles until the beginning of 2010. The seven branches in Guadeloupe were sold and rebranded to [[Super U]] on 8 January 2010.<ref>{{Cite web|url=https://www.lsa-conso.fr/super-u-remplace-match-en-guadeloupe,110655|title=Super U remplace Match en Guadeloupe|publisher=lsa-conso.fr|language=fr|access-date=6 January 2010}}</ref> The 150th supermarket was opened in Beauvais in June 2012.<ref>{{Cite web|url=https://www.lsa-conso.fr/developpement-match-s-apprete-a-passer-le-cap-des-150-magasins,129400|title=Développement : Match s'apprête à passer le cap des 150 magasins
|publisher=lsa-conso.fr|language=fr|access-date=13 April 2012}}</ref> Eleven unprofitable branches, were closed in May and June 2015, and the number of branches decreased to 129 stores.<ref>{{Cite web|url=https://www.lsa-conso.fr/match-a-ferme-11-supermarches-en-deux-semaines,212949|title=Match a fermé 11 supermarchés en deux semaines|publisher=lsa-conso.fr|language=fr|access-date=16 June 2015}}</ref> In 2022, the group operated 115 stores in 14 departments in the northeast of the country,four warehouses with a net profit of 16.4 million euros.<ref name="AR"/>
On 13 July 2023 Louis Delhaize Group announced the sale of all French food retail activities, including 55 [[Cora (hypermarket)|Cora]] and 77 Match supermarkets for €1.05 billion to the former franchisor [[Carrefour]].<ref name="fra">{{Cite web|url=https://www.reuters.com/markets/deals/carrefour-agrees-buy-cora-match-banners-louis-delhaize-group-2023-07-12/|title=Carrefour agrees to buy Cora and Match assets in France from Louis Delhaize|publisher=reuters.com|access-date=12 July 2023}}</ref>
=== Hungary ===
[[File:Match Buk.jpg|right|thumb|Match in [[Bük]], Hungary]]
In 1952, the Csemege retail chain was founded in Hungary, but during 1991 the state-run Csemege was bought by [[Julius Meinl]]. In 1999, the Belgian [[Louis Delhaize Group]] bought up the Csemege-Julius Meinl group.<ref>{{Cite web|url=https://www.jbrmr.com/cdn/article_file/i-22_c-210.pdf|title=Global Vs. Local-The Hungarian Retail Wars|publisher=jbrmr.com|access-date=18 October 2023}}</ref> The company was first renamed Csemege Szupermarketek, and then was renamed again as Csemege-Match Group.
In 2000, the Match and Smatch brands were introduced to the Hungarian retail market. During 2004, the Smatch brand was rebranded as Match supermarkets.
In 2012 local retailers [[CBA (food retail)|CBA]] and [[Coop (Hungary)|Coop]] bought most Match supermarkets, which were rebranded as CBA Supermarkets in Budapest, and rebranded as Coop in other towns.<ref>{{Cite web|url=https://www.origo.hu/gazdasag/20121115-cbava-valik-48-match-es-profi-bolt.html|title=CBA-vá válik 48 Match és Profi üzlet|website=www.origo.hu|accessdate=September 3, 2019}}</ref>
== References ==
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== External links ==
{{Commons category}}
* [https://www.supermarche-match.be/ Match Belgium]
* [https://www.supermarchesmatch.fr/ Match France]
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{{Authority control}}
[[Category:1935 establishments in Belgium]]
[[Category:Belgian brands]]
[[Category:Retail companies established in 1934]]
[[Category:Supermarkets of Belgium]]
[[Category:Supermarkets of France]]
[[Category:Supermarkets of Hungary]]
[[Category:Supermarkets of Luxembourg]]
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