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Line 1: {{Short description\|Brand and design consultancy}} ~~{{refimprove\|date=June 2009}}~~ {{Use dmy dates\|date=April 2022}} {{Infobox company ~~\| name = Brand Union~~ \| name = Superunion Worldwide Limited ~~\| logo = [[File:Flag of Belgium.svg\|20px\|link=http://www.belgium.be/en/\|Belgium government portal]]~~ \| logo = Superunionlogo.png \| logo_size = \| trading_name = Superunion \| type = Subsidiary \| ~~foundation~~founded = ~~2007~~ \| defunct = {{End date\|2023\|04}} \| location = [[London]], [[England]], [[UK]] <small>(Head office)</small>▼ \| predecessors = Brand Union, The Partners, Lambie-Nairn, Addison and VBAT \| fate = Merged with [[Design Bridge]] \| successor = [[Design Bridge and Partners]] ▲\| location = [[London]], [[England~~]], [[UK]] <small>(Head office)</small>~~ \| industry = Communications \| num_employees = 500 \| parent = [[WPP ~~Group~~plc\|WPP]] \| products = ~~[[brand]]<br/>[[design]]~~ [[consultant\|~~consultancy~~Consultancy]] \| homepage = ~~[http://~~{{URL\|www.~~brandunion~~superunion.com ~~www.brandunion.com (English)]~~}} }} '''Superunion''', known as '''Superunion Worldwide Limited''' legally,<ref>{{Cite web \|title=DESIGN BRIDGE AND PARTNERS WORLDWIDE LIMITED overview - Find and update company information - GOV.UK \|url=https://find-and-update.company-information.service.gov.uk/company/04078495 \|access-date=2024-04-05 \|website=find-and-update.company-information.service.gov.uk \|language=en}}</ref> was a global [[brand]] and [[design]] [[consultant\|consultancy]], headquartered in [[London]]. It is a wholly-owned subsidiary of [[WPP plc\|WPP]]. Superunion was formed after five agencies merged in January 2018,<ref name=merger>{{cite web \|last1=Dawood \|first1=Sarah \|title=Brand Union, Lambie-Nairn and The Partners become Superunion in huge WPP merger \|url=https://www.designweek.co.uk/issues/22-28-january-2018/brand-union-lambie-nairn-partners-become-superunion-huge-wpp-merger/ \|website=Design Week \|accessdate=12 September 2018}}</ref> and employs 500 people across 16 offices.<ref name=tbu>[http://www.brandunion.com/whoweare Brand Union - About Us] {{webarchive \|url=https://web.archive.org/web/20140209121336/http://www.brandunion.com/whoweare \|date=February 9, 2014 }}</ref> '''Brand Union''' is a global [[brand]] and creative [[design]] [[consultant\|consultancy]] agency, composed of about 500 people across 24 offices.<ref name=tbu>[http://www.brandunion.com/whoweare Brand Union - About Us]</ref> Brand Union is a wholly owned subsidiary of the [[WPP Group]]<ref name="wpp">[[WPP Group]]</ref> – one of the world’s largest communications companies. In 2023, Superunion merged with Design Bridge to create [[Design Bridge and Partners]].<ref name=":0">{{Cite web \|title=WPP design powerhouse officially launches as Design Bridge and Partners {{!}} News \|url=https://www.campaignasia.com/article/wpp-design-powerhouse-officially-launches-as-design-bridge-and-partners/484119 \|access-date=2024-03-29 \|website=Campaign Asia}}</ref> ==History== In May 1976, [[graphic ~~designers~~designer]]s Terry Tyrrell and Sam Sampson formed Sampson Tyrrell. The catalyst for this was an opportunity given to them by an advertising agency to help with the corporate identity of [[British Gas]]. They worked for clients including [[Kodak]], Lowrey, [[London Docklands Development Corporation]] and [[Legal ~~and~~& General]].<ref name=samthompson>{{cite web \|title=Tributes paid to Sam Sampson \|url=https://www.designweek.co.uk/issues/march-2010-online/tributes-paid-to-sam-sampson/ \|publisher=[[Design Week]] \|date=March 2, 2010}}</ref> The business grew slowly and by 1984 had grown to 10 employees working across a broad range of assignments, focusing mainly on graphic design projects. In 1984, Dave Allen joined and helped accelerate growth with assignments from [[Citizen]], [[Mazda]] and [[Castrol]].<ref name=samthompson /> In 1986, Sampson Tyrrell was acquired by the [[WPP plc\|WPP]]. This resulted in a period of rapid growth and by 1991 the company employed over 100 people in [[London]]. The business grew slowly and by 1984 had grown to 10 employees working across a broad range of assignments, focusing mainly on graphic design projects. In 1984 Dave Allen joined from Kodak and helped accelerate growth winning work from Citizen, Mazda and Castrol. In 1986, Sampson Tyrrell was acquired by the WPP Group plc. This resulted in a period of rapid growth and by 1991 the company was over 100 people in London. In 1992 Sampson and Allen led the formation of Enterprise identity Group with Jim Johnson of Anspach Grossman Portugal, Flavio Gomez of Sidjakov Berman Gomez and Miles Young of Ogilvy and Mather in Asia who owned a design network based in Hong Kong and Taiwan called Artistree. This was in response to the needs of international brand owners who were rapidly globalising the brands and their businesses around the world. Most particularly in Asia. All the founding businesses were formally transitioned into a new brand - Enterprise IG. Enterprise IG was formally launched in 1996. At this time and Allen and Johnson became Joint CEOs. In 1992, Brand Union and Robinson Lambie-Nairn partnered as a cross-platform entity that could allow areas of design beyond their branding and broadcast heritage to work together.<ref>{{Cite web \|url=http://www.britannica.com/bps/additionalcontent/18/27677628/Enterprises-move-to-revive-an-old-name-could-set-a-trend \|title=Enterprise's move to revive an old name could set a trend. -- Britannica Online Encyclopedia \|access-date=2010-08-17 \|archive-url=https://web.archive.org/web/20091107071944/http://www.britannica.com/bps/additionalcontent/18/27677628/Enterprises-move-to-revive-an-old-name-could-set-a-trend \|archive-date=2009-11-07 \|url-status=dead }}</ref> Robinson Lambie-Nairn was first formed in 1976 by Colin Robinson and [[Martin Lambie-Nairn]]. During the same year, Sampson and Allen led the formation of Enterprise identity Group with Jim Johnson of Anspach Grossman Portugal, Flavio Gomez of Sidjakov Berman Gomez, and Miles Young of [[Ogilvy (agency)\|Ogilvy & Mather]] in Asia who owned a design network based in Hong Kong and Taiwan called Artistree. This was in response to the globalisation of international brands, particularly in Asia. The founding businesses were transitioned into a new brand, Enterprise IG, which was launched in 1996. Allen and Johnson became Joint CEOs of the newly formed business.<ref>{{cite web \|title=Sampson Tyrrell Enterprise \|url=https://www.designweek.co.uk/issues/26-march-1998/sampson-tyrrell-enterprise/ \|publisher=[[Design Week]] \|date=March 27, 1998}}</ref> The business grew organically and by acquisition. Enterprise IG acquired Horniak and Canny in Australia, Springham Anderson in Singapore, Brindfors Design in Stockholm, Winderlich design in Hamburg and in 2001 Brown KSDP (part of the Tempus acquisition made by WPP) decided to join Enterprise IG - adding offices in Johannesburg, Cape Town, Amsterdam and Paris. This took Enterprise IG up to over $100m revenue, 19 offices and over 700 employees. That year Enterprise IG topped the Design Week 100 league table. The business grew organically and by acquisition. This began in 1999 when it became the holding company for Lambie-Nairn & Company.<ref>{{cite web \|url=http://www.ukbusinesspark.co.uk/wppaaaaa.htm \|title=WPP \|accessdate=2010-08-17 \|url-status=dead \|archiveurl=https://web.archive.org/web/20101208085208/http://www.ukbusinesspark.co.uk/wppaaaaa.htm \|archivedate=2010-12-08 }}</ref> It acquired Horniak and Canny in [[Australia]],<ref>{{cite web \|last1=Collins \|first1=Luke \|title=Partnership set to give Enterprise IG the lead \|url=https://www.afr.com/companies/media-and-marketing/partnership-set-to-give-enterprise-ig-the-lead-20000314-k9b6u \|publisher=[[Australian Financial Review]] \|date=March 14, 2000}}</ref> Springham Anderson in [[Singapore]],<ref>{{cite web \|title=WPP Units' Deal Will Expand Consulting on Brands in Asia \|url=https://www.wsj.com/articles/SB952971521641264419 \|publisher=[[Wall Street Journal]] \|date=March 14, 2000}}</ref> Brindfors Design in [[Stockholm]], Winderlich design in Hamburg and in 2001 Brown KSDP (part of the Tempus acquisition made by WPP) decided to join Enterprise IG - adding offices in [[Johannesburg]], [[Cape Town]], [[Amsterdam]] and [[Paris]]. This took Enterprise IG to over $100m revenue, 19 offices, and over 700 employees. That year Enterprise IG topped the Design Week 100 league table.<ref>{{cite web \|title=Design boosts WPP profit margin \|url=https://www.designweek.co.uk/issues/24-february-2000/design-boosts-wpp-profit-margin/ \|publisher=[[Design Week]] \|date=February 25, 2000}}</ref> In July 2001, Enterprise IG acquired The Identity Business, [[Ireland]]'s leading brand and identity consultancy.<ref>{{Cite web \|url=http://www.wpp.com/WPP/Investor/FinancialNews/Default.htm?guid=%7BD28C7782-951D-4B11-AF19-48C0AE73D123%7D \|title=Enterprise IG acquires The Identity Business \|access-date=2019-06-14 \|archive-url=https://web.archive.org/web/20120217005917/http://www.wpp.com/WPP/Investor/FinancialNews/Default.htm?guid=%7BD28C7782-951D-4B11-AF19-48C0AE73D123%7D \|archive-date=2012-02-17 \|url-status=dead }}</ref> The Enterprise IG global network expanded with 21 regional offices in 18 markets and formally became known as Brand Union in October 2007.<ref>[http://www.logolounge.com/identitynews/ LogoLounge - ENTERPRISE IG IS NOW THE BRAND UNION] {{webarchive \|url=https://web.archive.org/web/20090629212858/http://www.logolounge.com/identitynews/ \|date=June 29, 2009 }}</ref> In 2008, co-founder [[Martin Lambie-Nairn]] left Lambie-Nairn & Company.<ref>{{cite web\|url=https://www.campaignlive.co.uk/article/lambie-nairn-unveils-creative-britain-conference-design/856529\|title=Lambie-Nairn unveils Creative Britain conference design\|website=www.campaignlive.co.uk}}</ref> ~~In July, 2001 Enterprise IG acquired The Identity Business, Ireland’s leading brand and identity consultancy~~ ~~.<ref>[http://www.wpp.com/WPP/Investor/FinancialNews/Default.htm?guid={D28C7782-951D-4B11-AF19-48C0AE73D123} Enterprise IG acquires The Identity Business]</ref>~~ In 2018, Brand Union, The Partners, Lambie-Nairn, Addison, and VBAT merged to create the agency, Superunion.<ref name=merger /> In 2022, WPP announced to merge Superunion with Design Bridge to create [[Design Bridge and Partners]].<ref>{{cite web\|url =https://adage.com/article/agency-news/wpp-merges-design-bridge-and-superunion/2422711\|title=WPP mergers design shops into Design Bridge and Partners\|website=www.adage.com}}</ref> It officially merged in April 2023.<ref name=":0" /> The Enterprise IG global network expanded with 21 regional offices in 18 markets, and formally became known as Brand Union in October 2007.<ref>[http://www.logolounge.com/identitynews/ LogoLounge - ENTERPRISE IG IS NOW THE BRAND UNION]</ref> == Offices == ~~Brand Union~~Superunion has 2416 offices around the world:<ref>~~http~~{{cite web \|title=Offices of Superunion \|url=https://www.~~brandunion~~superunion.com~~/connect~~ \|publisher=Superunion}}</ref> {{col-float}} Bangalore [[Amsterdam]] * [[Bangkok]] * [[Beijing]] Cairo [[Berlin]] Cape Town [[Hong Kong]]▼ Digit [[Jakarta]]▼ Doha [[Johannesburg]]▼ Dubai [[London]]▼ Dublin {{col-float-break}} Hamburg * [[Los Angeles]] ▲Hong Kong [[Madrid]]▼ ▲Jakarta [[Munich]] ▲Johannesburg [[New York City\|New York]] ▲London [[São Paulo]] ▲Madrid [[Shanghai]]▼ Moscow [[Shenzhen]] Mumbai [[Singapore]]▼ New York {{col-float-end}} Paris Riyadh Seoul ▲Shanghai ▲Singapore Stockholm == References == {{Reflist}} ==External links== [http://www.~~brandunion~~superunion.com ~~Brand Union Corporate~~Company ~~Website~~website] * [http://www.wpp.com WPP Corporate Website] {{WPP}} [[Category:Branding companies of the United Kingdom]] ~~{{DEFAULTSORT:Brand Union}}~~ [[Category:~~Branding~~Defunct companies based in London]] [[Category:~~Companies~~Design companies established in 1941]] [[Category:~~Companies~~1941 ~~based~~establishments in ~~London~~England]]