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In 2016, Google stated that Content ID had paid out around $2 billion to copyright holders (compared to around $1 billion by 2014), and had cost $60 million to develop.<ref name="Popper 2018" />
In 2018, YouTube released a feature known as "Copyright Match", which was initially available to channels with more than 100,000 cumulative views. Unlike Content ID, Copyright Match is used to detect and list verbatim copies of a channel's videos that are uploaded by other YouTube users, and no action is taken until the creator chooses to do so. YouTube product manager Fabio Magagna stated that Copyright Match was derived from the Content ID system.<ref>{{cite web |date=2018-07-11 |title=YouTube to Launch Tool to Detect Re-Uploaded Videos Automatically |url=https://variety.com/2018/digital/news/youtube-copyright-match-tool-re-uploaded-videos-1202870576/ |access-date=2018-09-09 |website=[[Variety (magazine)|Variety]] |publisher=}}</ref>
In 2021, YouTube recorded nearly 1.5 billion Content ID claims, including 759.5 million by the second half of the year among which 4.840 were copyright owners'. <ref name=":1" /><ref name=":2" /><ref>{{Cite web |title=YouTube Processed Nearly 1.5 Billion Content-ID Claims in 2021 |url=https://torrentfreak.com/youtube-processed-nearly-1-5-billion-content-id-claims-in-2021-220721/ |access-date=30 June 2023 |website=TorrentFreak}}</ref>
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== Criticism ==
{{see also|Criticism of Google#YouTube|Censorship by copyright}}
An independent test in 2009 uploaded multiple versions of the same song to YouTube, and concluded that while the system was "surprisingly resilient" in finding copyright violations in the audio tracks of videos, it was not infallible.<ref>{{cite web |title=Testing YouTube's Audio Content ID System |url=https://www.eff.org/deeplinks/2009/04/testing-youtubes-aud |date=April 23, 2009 |author=Von Lohmann, Fred |access-date=December 4, 2011}}</ref> The use of Content ID to remove material automatically has led to [[YouTube copyright issues|controversy]] in some cases, as the videos have not been checked by a human for fair use.<ref>{{cite web |title=YouTube's January Fair Use Massacre |url=https://www.eff.org/deeplinks/2009/01/youtubes-january-fair-use-massacre |date=February 3, 2009 |author=Von Lohmann, Fred |access-date=December 4, 2011}}</ref>
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| date=2018-08-28
| publisher=[[Techdirt]]
| access-date=2018-09-09}}</ref>
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