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Rogers held faculty positions at [[Ohio State University]] (1957–63), [[Michigan State University]] (1964–1973), and the [[University of Michigan]] (1973–1975). He was the Janet M. Peck Professor of International Communication at [[Stanford University]] (1975–1985) and the Walter H. Annenberg Professor and associate dean for doctoral studies in the Annenberg School for Communication at the [[University of Southern California]] (1985–1993).<ref>{{Cite web|url=https://annenberg.usc.edu/events/around-usc-annenberg/everett-m-rogers-award-colloquium|title=Everett M. Rogers Award Colloquium|website=annenberg.usc.edu|language=en|access-date=2018-03-16|archive-date=2018-03-16|archive-url=https://web.archive.org/web/20180316152428/https://annenberg.usc.edu/events/around-usc-annenberg/everett-m-rogers-award-colloquium|url-status=dead}}</ref>
As Fulbright Lecturer, Rogers taught the [[National University of Colombia]] in Bogotá (1963–1964) and at the [[University of Paris]] in France (1981). He was also distinguished visiting professor at [[New Mexico State University]] (1977), visiting professor at [[Ibero-American University]] in Mexico (1979), Ludwig Erhard Professor at the [[University of Bayreuth]] in Germany (1996), Wee Kim Wee Professor (1998) and Nanyang Professor (2000–2001) at [[Nanyang Technological University]] in Singapore, and visiting professor at [[Johns Hopkins University]] (1999–2000). He served as president of the [[International Communication Association]] (1980–1981) and fellow at the [[Center for Advanced Study in the Behavioral Sciences]] in Stanford, California (1991–1992).<ref>Molefi Kete Asante, Yoshitaka Miike, and Jing Yin, "Dedication: In Honor of Dr. Everett M. Rogers (1931-2004)," in Molefi Kete Asante, Yoshitaka Miike, and Jing Yin (Eds.), ''The Global Intercultural Communication Reader'' (2nd Ed.), New York, NY: Routledge, 2014, pp. x-xi.</ref>
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==Diffusion of innovations==
[[File:Diffusionofideas.PNG|thumb|330px|The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level.]]
When the first edition of ''[[Diffusion of Innovations]]'' was published in 1962, Rogers was an assistant professor of rural sociology at Ohio State University. He was
Rogers proposes that adopters of any new [[innovation]] or idea can be categorized as innovators (2.5%), [[early adopter]]s (13.5%), early majority (34%), late majority (34%) and laggards (16%), based on the mathematically based [[Gaussian function|Bell curve]]. These categories, based on standard deviations from the mean of the normal curve, provide a common language for innovation researchers. Each adopter's willingness and ability to adopt an innovation depends on their awareness, interest, evaluation, trial, and adoption. People can fall into different categories for different innovations—a farmer might be an early adopter of mechanical innovations, but a late majority adopter of biological innovations or [[VCR]]s.
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In the early 1990s Rogers turned his attention to the field of [[Entertainment-Education]]. With funding from [[Population Communications International]], he evaluated a radio drama designed to improve public health in Tanzania called ''Twende na Wakati'' (Let's Go With the Times).<ref>Peter Clarke, Scott Ratzan, and Muhiuddin Haider, "Commentaries," ''Journal of Health Communication'', Vol. 10, No. 4, 2005, pp. 303-308.</ref> With Arvind Singhal of [[Ohio University]] he co-wrote ''Entertainment Education: A Communication Strategy for Social Change.''
To commemorate his contributions to the field, the University of Southern California's [[Norman Lear Center]] established the Everett M. Rogers Award for Achievement in Entertainment-Education, which recognizes outstanding practice or research in the field of entertainment education. [http://www.learcenter.org/html/projects/?cm=hhs/Ev_Rogers_Award] {{Webarchive|url=https://web.archive.org/web/20130304201319/http://www.learcenter.org/html/projects/?cm=hhs/Ev_Rogers_Award |date=2013-03-04 }}
== Publications ==
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* [http://www.mediacom.keio.ac.jp/publication/pdf2002/review24/2.pdf Edward T. Hall and the History of Intercultural Communication: The United States and Japan]
* [http://wac.colostate.edu/llad/v4n1/vanderslice.pdf Listening to Everett Rogers: Diffusion of Innovations and WAC]
* [http://www.learcenter.org/pdf/RogersIntro.pdf ''Journal of Health Communication'' Introduction] {{Webarchive|url=https://web.archive.org/web/20120916171001/http://www.learcenter.org/pdf/RogersIntro.pdf |date=2012-09-16 }}
* [http://www.learcenter.org/pdf/Backer.pdf ''Journal of Health Communication'' Article] {{Webarchive|url=https://web.archive.org/web/20120206160436/http://www.learcenter.org/pdf/Backer.pdf |date=2012-02-06 }}
* [http://www.learcenter.org/pdf/RogersCommentaries.pdf ''Journal of Health Communication'' Commentaries] {{Webarchive|url=https://web.archive.org/web/20120206160351/http://www.learcenter.org/pdf/RogersCommentaries.pdf |date=2012-02-06 }}
{{Communication studies}}
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[[Category:University of New Mexico faculty]]
[[Category:University of Southern California faculty]]
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